Rachael Rands
Auckland,Parnell
Summary
My goal has always been to find ways to make 'simple' content engaging and 'difficult' subjects clear.
Moving forward, I want to explore the boundaries where technology, marketing and human psychology collide.
Examples of my writing can be found at: https://www.clippings.me/rrwrite
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Marketing Specialist
Tradify
08.2023 - Current
- Published over 150 SEO-optimized blogs (an average of 12 blogs per month), many ranking on the first page of Google.
- Created targeted email content for an audience of 20,000+ prospects.
- Researched, developed, and promoted gated content, including editable PDFs for legal and marketing purposes.
- Gained proficiency with Adobe Suite, including Photoshop, and designed editable PDF materials.
- Collaborated with internal and external teams to migrate and rewrite the website, completing the project two months ahead of schedule.
- Developed and led a generative AI workshop for the sales and customer success teams.
Freelance Copywriter
N/A
01.2019 - Current
- I have done a mix of ad-hoc and regular writing projects companies, non-profits, events and start-ups, such as ADOJA, the NZIFF and LegaSea.
Head of Marketing
Epic Sourcing
02.2022 - 01.2023
- Developed content and paid digital marketing strategies for the New Zealand and Australian markets.
- Led a brand refresh and website development, collaborating with external designers and developers.
- Directed merchandise development in partnership with external designers.
- Managed and trained a junior copywriter based in Auckland.
- Supervised a videographer based in China, conducting regular training and feedback sessions.
- Collaborated with local and international contractors and staff.
- Led the 2022 Fieldays exhibition, managing marketing collateral, giveaways, PR, and staff coordination.
Graduate Teaching Assistant
The University of Auckland
07.2020 - 02.2022
- Taught classes across several courses within the Media & Communications department.
- Checked assignments and graded according to university standards.
- Mentored students through office hours and one-on-one communication.
Education
Master of Arts - Media And Communication
The University of Auckland
02.2020
Honours - Media & Communication
The University of Auckland
01.2019
Bachelor of Arts - Media, Film & Television. English
The University of Auckland
02.2017
Skills
- HubSpot
- Figma
- Semrush
- Chat GPT
- Adobe Acrobat
- Adobe Photoshop
Certification
- Independent Celebrant License - 2024
- Graduate of the 30 Week Fiction Course - The Creative Hub - 2024
- Finalist - First Page Writing Competition - 2024
- SEO + CRO Certification - Marketing Association - 2022
- Google Ads - The Profitable Way - 2022
Timeline
Content Marketing Specialist
Tradify
08.2023 - Current
Head of Marketing
Epic Sourcing
02.2022 - 01.2023
Graduate Teaching Assistant
The University of Auckland
07.2020 - 02.2022
Freelance Copywriter
N/A
01.2019 - Current
Master of Arts - Media And Communication
The University of Auckland
Honours - Media & Communication
The University of Auckland
Bachelor of Arts - Media, Film & Television. English
The University of Auckland
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