In my spare time, I am studying in ConTact CARE, and a few other healing modalities I am very passionate about helping people to heal from pain and injuries My website is wwwrachelkirklandcom
Rachel Kirkland
Hillsborough
Summary
Professional PA/EA with strong background supporting high-level executives. Known for effective communication, organizational skills, and adaptability. Thrives in collaborative team environments, ensuring seamless operations and achieving strategic goals. Reliable and flexible, skilled in scheduling, project coordination, and resource management.
Overview
21
21
years of professional experience
Work History
Executive Assistant to the General Manager
Lifeskills Support and Employment (Formerly QES)
10.2023 - Current
- Executive Assistant duties – calendar and email management, report/PowerPoint creation, proofreading, note taking, travel, ad hoc personal duties.
- “Eyes and ears” of the organisation. Handle sensitive information on a regular basis, with complete discretion.
- Booking of PD, staff-wide meetings and events, catering: coordination of people, places and timing.
- HR assistance – writing and placing job ads, culling and interviewing, inducting new staff and managing tech.
- Project Lead Marketing rebrand - full rebrand project across organisation.
- Project Lead – implementation of Recordbase customer management system.
- Project Lead – coordination of 0800 call flow across organisation.
- Line Manager: General Manager
Marketing Manager
Dementia Auckland/Dementia NZ (charitable trust)
10.2022 - 06.2023
- Execute campaign calendar: fundraising initiatives, awareness campaigns, events and comms regarding Dementia NZ services.
- Managed the end-to-end implementation of a nationwide fundraising campaign.
- Work with Fundraising Manager to assist with grant applications and accountability, to fund all Marketing projects.
- Manage production, print and distribution of resources and collateral.
- Coordinate 3-yearly “Our Mind Matters” 12pp printed magazine. Work with copywriter, graphic designer, NZ post and internal Database Manager to produce magazine in-letterboxes on time and within budget.
- Manage relationships with creative agency, media buyer and PR agency, with a view of the bigger brand picture and company goals.
- Assist with new national website project: to integrate resources, service provision, information and support, under one national umbrella organisation.
- Line Manager: National Marketing Manager
Marketing Manager – Talent Acquisition
CodeHQ
08.2021 - 10.2022
- Assist with creation of Employee Value Proposition (EVP) strategy for CodeHQ’s Talent brand.
- Manage creative/media agency to execute strategy creatively, through paid media.
- Execute nurture program through FreshWorks and Campaign Monitor Marketing automation software, managing database and segmenting as appropriate.
- Implement end-to-end staff referral programs and incentives for NZ and Vietnam.
- Create engaging web content through Square Space CMS, for the Careers pages and relevant lead gen campaigns.
- Management of Talent Marketing budget.
- I also took on added responsibility of Talent recruitment/interviewing potential candidates.
- Line Manager: Chief Talent Officer, Chief Commercial Officer
Marketing & Communications Manager
Auto Finance Direct
05.2021 - 08.2021
- New B2B website implementation and content management.
- Overhaul of end-to-end agent and customer communications.
- Compliance with regulatory changes, CCCFA legislation, utilising the Responsible Lending Code
- Customer journey mapping, process implementation.
- Management of client – agency relationship and Marketing budget.
- Media planning, customer retention journey prep, B2C strategy and lead generation development.
- Line Manager: General Manager
Marketing Coordinator
Volvo Cars NZ
12.2019 - 05.2021
- Execution of brand and retail quarterly campaign implementation.
- Coordination of Always On social media content and budgets within agreed brand pillars.
- Running all owned channel content: website, eDM, Facebook, Instagram, YouTube, and SEM.
- Implementation of lead nurture programme and quarterly eDM – prospect and CX / ownership lifecycle.
- Management of brand ambassador relationships and leveraging opportunities.
- Working with retail dealer network to manage Marketing co-op funds, brand guideline governance and quarterly dealership Marketing plans. Coordination and dissemination of dealer assets.
- Overall management of client - agency relationships.
- Event management.
- Running Volvo’s Dealer Marketing Portal (SharePoint).
- Management of printing and POS requirements for Volvo NZ and retailers.
- Liaison with Global Marketing Directors in Sweden/China: monthly calls, adhering to global mandates.
- Line Manager: General Manager
Executive Assistant
Giltrap Group Holdings Limited
09.2014 - 12.2019
- Provide administrative, operational and project support to 3 Executive Managers.
- Privy to high-level business decisions, involved with very sensitive information.
- Communicate with a range of stakeholders including 12 Dealer Principals at 13 dealerships across 17 brands.
- Event management, conference coordination, sales and management training, organise travel.
- Agenda writing and minute taking at monthly General Manager meetings, Retail Management meetings.
- Manage multiple diaries and emails, contribute to meetings, coordinate people.
- Marketing campaign management – heavily involved with the Marketing department. Running lead enquiry campaigns, selling magazine advertising, keeping abreast of team strategy.
- Assist with HR recruitment of staff: managing job placements including ad copywriting.
- Line Manager(s): Managing Director, Group General Manager, Group Financial Controller
Executive Assistant to the Director of Professional Services & Director of Compliance and Governance
Association of Independent Schools NSW Ltd
08.2010 - 07.2013
- Provide high level administration and project coordination functions in support of two Directors.
- Manage diaries and emails, take minutes and distribute, compose contracts/mail merges, assist with presentations, typing letters.
- Liaise with Commonwealth Government regulatory authorities, school Principals, coordinating State Government programs.
National Marketing Manager
SsangYong Australia, Sime Darby Automobiles
12.2008 - 08.2010
- Manage the flow of marketing, events, website, and communications strategies, and manage the budget.
- Develop and implement a new Australian website.
- Create and implement national and dealership advertising and all POS material including brochures.
- Brief media and creative agencies to plan and activate extensive campaigns for the national dealer network.
- Liaise with dealer network on implementation of dealer marketing plans and co-operative advertising budgets.
- Coordinate dealer conferences, dealer meetings, and assist with dealership events and launches, manage sponsorship relationships, events, and coordinate vehicle ambassadors.
National Retail Advertising Manager
Peugeot Australia, Sime Darby Automobiles
05.2008 - 12.2008
- Plan and control retail advertising and manage the marketing budget.
- Manage upkeep of company website and the creation of campaign specific point of sale.
- Assist dealer network with production of dealership marketing strategies ensuring compliance with ACCC.
Personal Assistant to the Principal, School Reception
MLC School for girls
11.2007 - 05.2008
- Diary management, travel bookings, confidential support.
- General reception admin duties, answering phones, school emails and customer service.
- Filing, updating procedures with a view to streamline processes.
Ad agency Account Manager
Republik Communications
11.2007 - 05.2008
- Provide client service to select accounts including Peugeot: work with creative department and graphic designers to brief jobs and gain acceptance from clients, consistently ensuring high profit margins.
Marketing Coordinator
Peugeot New Zealand, Sime Darby Automobiles
10.2004 - 11.2007
- Work with motor industry press: manage test drive bookings and facilitate press events and launches.
- Manage upkeep of company website, assist in coordination of brand and retail-based advertising, point of sale and brochure creation in conjunction with creative advertising agency.
- Develop launch events, dealer conferences and sponsorship events: coordinate press releases and photography.
- Instrumental in implementation of new Peugeot intranet site, manage internal resources including advertisements, imagery, brochures, product specifications, forms and press information.
Skills
- Full Microsoft suite including Word, Power Point, Excel (intermediate), Outlook, One Drive, and Microsoft Teams
- BoardPro governance software Diligent Board software
- Use of Canva Graphic Design tool Basic copywriting skills Survey creation and basic analyses in Survey Monkey
- CRM systems including Hubspot, FreshWorks Web CMS' including SquareSpace
- Marketing and automation software including Hubspot, Campaign Monitor, Mailchimp, Survey Monkey
- Google suite including Docs and Google Drive
- Xero reconciliations
Interests
Timeline
Executive Assistant to the General Manager
Lifeskills Support and Employment (Formerly QES)
10.2023 - Current
Marketing Manager
Dementia Auckland/Dementia NZ (charitable trust)
10.2022 - 06.2023
Marketing Manager – Talent Acquisition
CodeHQ
08.2021 - 10.2022
Marketing & Communications Manager
Auto Finance Direct
05.2021 - 08.2021
Marketing Coordinator
Volvo Cars NZ
12.2019 - 05.2021
Executive Assistant
Giltrap Group Holdings Limited
09.2014 - 12.2019
Executive Assistant to the Director of Professional Services & Director of Compliance and Governance
Association of Independent Schools NSW Ltd
08.2010 - 07.2013
National Marketing Manager
SsangYong Australia, Sime Darby Automobiles
12.2008 - 08.2010
National Retail Advertising Manager
Peugeot Australia, Sime Darby Automobiles
05.2008 - 12.2008
Personal Assistant to the Principal, School Reception
MLC School for girls
11.2007 - 05.2008
Ad agency Account Manager
Republik Communications
11.2007 - 05.2008
Marketing Coordinator
Peugeot New Zealand, Sime Darby Automobiles
10.2004 - 11.2007
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