Rachel Ruixue Yu
Queenstown
Summary
Results-oriented Travel Industry Marketing Specialist with expertise in driving group sales, executing targeted campaigns, and expanding market presence in the PRC. Proven success in creating promotions, coordinating events, and building strong relationships with travel agents and tour guides. Contributed to 30% of total store sales from PRC groups annually, while consistently delivering high-impact marketing initiatives under pressure.
Overview
6
6
years of professional experience
Work History
Travel Industry Marketing Specialist
T Galleria by DFS
01.2024 - 04.2025
- Strategically Drove Group Sales: Spearheaded PRC group sales initiatives through comprehensive planning and execution of marketing campaigns, contributing to 30% of total store sales from PRC groups annually
- Market Expansion: Identified and capitalized on sales opportunities within the PRC market by cultivating strong relationships with travel agents and tour guides, effectively promoting store events, exclusive merchandise, and best-selling products
- Innovative Promotions & Campaigns: Conceptualized and executed targeted marketing campaigns and store promotions, including Lunar New Year, Golden Week, DFS Membership, UnionPay, and Alipay promotions, tailored specifically for tour groups and FIT customers
- Conducted customer surveys and interviews to gather insights, providing actionable feedback to the PRC Travel Industry Marketing
- Event Coordination for Enhanced Customer Experience: Planned and coordinated engaging special events and activities during major holidays such as Chinese New Year and Golden Week, significantly enhancing tour group experiences and increasing customer engagement
Beauty Advisor
T Galleria by DFS
10.2022 - 12.2023
- Provided expert product recommendations based on customer needs, specializing in luxury brands like La Prairie, La Mer, Dior, and Antipodes
- Managed POS retail and export transactions, ensuring accuracy and efficiency
- Trained new staff on brand knowledge and POS systems to enhance team performance and customer service
English Teacher
Suzhou Science & Technology Town Foreign Language School (SSFLS)
02.2021 - 06.2022
- Taught English to Grades 3 and 4, focusing on reading, writing, and speaking skills
- Customized teaching methods to meet individual student needs
- Provided feedback to students and parents, marking assignments and tracking progress
- Managed classroom behavior and ensured a positive learning environment
- Awards: First Prize in Thesis (SSFLS), Excellent Teaching Plan (Suzhou Education Society), Third Prize in Micro Class Competition (Suzhou Education Society)
English Teacher
Nanjing TAL Education Technology Company
07.2019 - 01.2021
- Taught English to Grade 1 & 2 students, and entry-level learners, across 7-8 classes per semester
- Trained 10 new employees on teaching skills, helping them pass company assessments and secure contracts
- Built strong relationships with parents, resulting in a 96% student retention rate
- Awards: Best Teacher Award, Best Contribution Award
Education
Master of Arts - Language Interpretation And Translation
Hohai University
06.2019
Bachelor of Arts - English
Nanjing University of Chinese Medicine
Nanjing, China06.2017
Skills
- Mandarin (Native)
- English (Advanced)
- Proficient in Microsoft Office
- Customer research
- Digital marketing
- Sales expertise
Timeline
Travel Industry Marketing Specialist
T Galleria by DFS
01.2024 - 04.2025
Beauty Advisor
T Galleria by DFS
10.2022 - 12.2023
English Teacher
Suzhou Science & Technology Town Foreign Language School (SSFLS)
02.2021 - 06.2022
English Teacher
Nanjing TAL Education Technology Company
07.2019 - 01.2021
Master of Arts - Language Interpretation And Translation
Hohai University
Bachelor of Arts - English
Nanjing University of Chinese Medicine
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