Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Rachell Jones

Auckland

Summary

Healthcare professional with 7 years of experience in marketing, communications, business development and project management.

Successfully led patient-focused initiatives for 66 medical centres at Green Cross Health, enhancing patient enrolments and attracting GPs through innovative marketing strategies.

Managed the launch of a new patient portal and a national telehealth service, overseeing project execution, stakeholder engagement, and comprehensive communication plans. Proven track record in organizing high-impact medical conferences, exceeding expectations in registrations and sponsorship income.

Overview

26
26
years of professional experience

Work History

Business Growth & Onboarding Manager

Green Cross Health Medical
07.2023 - 04.2025
  • Reported to GM and SLT member: supported 66 medical centres, 430,000 enrolled patients, 1,300 employees.
  • Cultivated robust internal and external relationships, facilitating successful full medical centre purchases.
  • Generated leads to drive acquisition and growth, developing a comprehensive pipeline of opportunities.
  • Developed and led integrated marketing campaigns to drive sales opportunities.
  • Identified and nurtured new sales leads while implementing initiatives to elevate brand awareness.
  • Achieved revenue targets by formulating and executing strategic business plans.
  • Applied financial and business planning expertise to optimize operational strategies.
  • Led all management services contract negotiations and renewals with partnerships.
  • Managed bid and proposal generation, ensuring alignment with organizational objectives.
  • Challenged misconceptions about corporates, showcasing tangible value delivered to partners.
  • Utilised Salesforce CRM to manage contacts, leads, targets and segmentation to drive sales.
  • Led the people and services change process during acquisitions and onboarding resulting in seamless network integration and access to all back-office teams and services.

Brand & Communications Manager

Green Cross Health Medical
07.2018 - 07.2023
  • Reported to GM and SLT member. Direct report: Comms & Marketing Advisor.
  • Delivered successful integrated campaigns for brand awareness, enrollment and medical centre acquisition and retention, GP recruitment and referral initiatives.
  • Developed strong content and SEO strategies to drive traffic and rankings
  • Created compelling content for website and social media, driving patient engagement and conversions.
  • Developed key message frameworks to ensure consistent organisational messaging across all channels - website, social, paid, earned, owned.
  • Designed visual assets and content strategies for multiple platforms, enhancing brand recognition and consistency.
  • Trained junior team members in PR/comms best practices, improving departmental effectiveness.
  • Wrote all media, PR, crisis communications, and executive communications, achieving a 350% increase in publicity in one year, resulting in a significant increase in brand awareness.
  • Project managed major annual conferences to deliver memorable high-impact events: budgets, registrations, sponsorship income, speakers and programme creation, venue, exhibitors, awards night.
  • Project managed the testing and introduction of online healthcare services into the network: thedoctorsonline.co.nz
  • Project managed the introduction of The Doctors App patient portal across the network from inception to implementation.

National Marketing Manager

DLA Piper New Zealand, Global Law Firm
01.2016 - 06.2018
  • Analyzed website traffic patterns to optimize user experience, reducing bounce rates and increasing site engagement.
  • Allocated resources across multiple projects, ensuring timely completion within budget constraints.
  • Streamlined marketing processes, enhancing efficiency and achieving significant cost reductions.
  • Launched innovative email marketing campaigns, achieving higher open and click-through rates with increased conversions.
  • Managed all marketing operations, including communications, sponsorships, digital initiatives, events, and business development activities.
  • Translated and executed global brand strategy within New Zealand.
  • Introduced alumni and graduate recruitment programs to enhance talent acquisition.
  • Executed over 11 targeted client events monthly, focusing on acquisition and retention strategies.

Senior Communications Advisor

DLA Piper New Zealand, Global Law Firm
12.2015 - 01.2016
  • Led and advised partners on how to effectively manage both internal and external communications.
  • Managed crisis communications, mitigating potential damage to the company's image and maintaining stakeholder trust.
  • Enhanced brand reputation by developing and implementing strategic communication and thought leadership plans.
  • Provided executive leadership with communications expertise to help develop strategic branding, marketing and public relations campaigns.
  • Intranet and website management.
  • Introduced effective social media strategies, paid, owned and earned.
  • Business development and bid/proposal management.
  • Content strategies, copywriting and collateral production.
  • Generated leads and strengthened partnerships through effective email marketing campaigns.

Marketing Assistant (part Time)

DLA Piper New Zealand, Global Law Firm
12.2013 - 12.2015
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Created engaging content for the company website Facebook, and LinkedIn.
  • Project: executed the brand transition From DLA Phillips Fox to DLA Piper New Zealand under the global umbrella.

Marketing Contracts

Various
10.2012 - 12.2015
  • Seitech Ltd - led the build of a new website and business collateral.
  • Pearce Financial Services Ltd - led and implemented the full business rebrand. Designed and built a new website.

Professional Artist

Self-employed
02.2003 - 10.2013
  • Created fine art oil paintings: rachelljones.co.nz
  • Successfully exhibited and sold through group and individual with established artists and emerging talents over 10 times per year.
  • Created visually appealing marketing materials for promotional events to attract potential buyers.
  • Efficiently managed studio operations including scheduling appointments, maintaining budgets and overseeing personnel while maintaining quality output.

Marketing & Admin Assistant

Pearce Financial Services Ltd
05.2009 - 10.2012
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
  • Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
  • Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
  • Ensured accurate record-keeping with diligent data entry and database management for vital company information.

Australia/NZ Advertising & Promotions Manager

Masport Ltd
07.1999 - 01.2002
  • Iconic NZ brand in lawnmowers, home heating and BBQs.
  • Set and led the product and brand direction for all ATL/BTL advertising and promotional campaigns for all brands: Masport, Morrison, Snapper.
  • Developed and executed annual trade and retail launches.

Education

Bachelor of Commerce, First Class Honours - Marketing Management

University of Otago

Marketing Association -

Digital Strategy | Google Ads | Customer Journeys

Fear-Less Ltd -

Public Speaking, 12 Month Course

NZQA -

Stellar Leadership, 12 Month Course

PD Training -

Sales Training

EMA -

Influencing People

Skills

  • Strategic thinker, hands-on experience planning and executing
  • Team leadership and culture development
  • Project management
  • Brand and budget management
  • Content, SEO, social and digital strategies
  • ATL/BTL campaigns, analysis and ROI optimisation
  • Website management and development
  • Video production and event management
  • PR / media management
  • Email marketing and lead generation
  • Interpersonal skills for stakeholder management
  • Account management, contract negotiations
  • Adaptable, organised and results-driven
  • Always ready to take ownership

Interests

My personal interests range from a chat and coffee to anything outdoors I am an ‘active relaxer’ who loves to play golf, go hiking, enter random sport events and walking our dogs For me life is all about getting involved and 'living it', together with family and friends

Timeline

Business Growth & Onboarding Manager

Green Cross Health Medical
07.2023 - 04.2025

Brand & Communications Manager

Green Cross Health Medical
07.2018 - 07.2023

National Marketing Manager

DLA Piper New Zealand, Global Law Firm
01.2016 - 06.2018

Senior Communications Advisor

DLA Piper New Zealand, Global Law Firm
12.2015 - 01.2016

Marketing Assistant (part Time)

DLA Piper New Zealand, Global Law Firm
12.2013 - 12.2015

Marketing Contracts

Various
10.2012 - 12.2015

Marketing & Admin Assistant

Pearce Financial Services Ltd
05.2009 - 10.2012

Professional Artist

Self-employed
02.2003 - 10.2013

Australia/NZ Advertising & Promotions Manager

Masport Ltd
07.1999 - 01.2002

Bachelor of Commerce, First Class Honours - Marketing Management

University of Otago

Marketing Association -

Digital Strategy | Google Ads | Customer Journeys

Fear-Less Ltd -

Public Speaking, 12 Month Course

NZQA -

Stellar Leadership, 12 Month Course

PD Training -

Sales Training

EMA -

Influencing People

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Rachell Jones