RAJITHA KURUKULASURIYA

Plan and manage assigned digital and offline marketing design and production projects for FPA on global scale.

• Collaborated with cross-functional teams to align goals and ensure project success.
• Worked directly with production personnel to resolve production scheduling issues and conflicts.
• Identified potential risks, implementing mitigation plans to minimize impact on project timelines.
• Engaged in both long and short-term project planning, strategising for on-time, high-quality deliverables.
• Developed strong relationships with stakeholders, ensuring clear communication and timely resolution of issues.
• Prioritized schedules to meet project goals and overall customer satisfaction.

• Managed budgets, timelines, and resources to ensure project success and client satisfaction.
• Provided exceptional client support during the entire project lifecycle, fostering lasting relationships.
• Collaborated with creative teams for the development of visually appealing and engaging digital assets.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
• Delivered high-quality multimedia projects by coordinating with cross-functional teams.
• Utilized project management software to maintain clear communication among team members and stakeholders.
• Coordinated with external vendors for timely delivery of high-quality products and services.
• Organized and managed digital assets through regular maintenance and content archiving.
• Developed project budgets and managed production costs.

• Managed relationships with key stakeholders to ensure smooth project deliveries and overall satisfaction.
• Acted as a liaison between the delivery team and upper management, effectively communicating concerns and suggestions for improvements.
• Established a culture of continuous improvement, encouraging team members to share ideas for process enhancements.
• Enhanced service delivery by developing and implementing efficient processes.
• Reduced turnaround time with effective resource allocation and task prioritization.
• Maintained proper staffing levels to guarantee timely and accurate deliveries.

• Collaborated with creative teams for the development of visually appealing and engaging digital assets.
• Creation of project documentation and ability to scope out projects and monitor resource hours to increase efficiency.
• Managed budgets, timelines, and resources to ensure project success and client satisfaction.
• Delivered high-quality multimedia projects by coordinating with cross-functional teams.
• Provided exceptional client support during the entire project lifecycle, fostering lasting relationships.

• Organising and curating content for the site.
• Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
• Collect and compile data on potential new subscribers.
• Managed content distribution to digital content application platforms.
• Edited and proofread content for accuracy and readability.
• Maintain external relationships with partner network teams.
• Manage and update the partner network database and communicate updates to reservations team.

• Successfully lead and managed multiple projects end-to-end by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Set clear goals with internal stakeholders and negotiating client expectations for time bound deliverables.
• Support the growth of client accounts through positive client and supplier relationships.
• Help to maximise client profitability by closely monitoring budgets and controlling the use of resources

• Liaise and coordinate end to end tasks to implement digital campaign trafficking and reporting functions with a high level of attention to detail.
• Provide meaningful insights and analysis to planners and business management teams on campaign performance and future optimisation opportunities.
• Deliver ongoing support to the team, and build and maintain strong external relationships with clients, media owners and creative agencies.

• Proactively manage multiple advertiser client accounts and ensure client service levels are always exceeded.
• Cultivate business relationships with ad agencies and direct marketers to drive new business opportunities.
• Be the champion of our technology and escalation point for product related issues and advancements.
• Enhanced communication between departments for more effective problem-solving and collaboration.
• Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
• Work with our global reporting team to analyse campaign objectives vs. performance data and identify strategies for maximizing campaign ROI.

• Test, load and monitor all digital display ad campaigns booked across the network of web properties.
• Provide regular campaign reporting and key site statistics tracked via Google Analytics while proactively implementing campaign optimisations.
• Providing support and advice to the sales and product teams related to campaign and ad operation decisions.

• Accurately create and implement CPC and CPM campaigns, with clear KPIs aligned to overall business objectives.
• Monitor campaign delivery and proactively implement optimisation strategies to reach the expected goals.
• Discuss and coordinate with Sales to respond to briefs with deliverable solutions.
• Provide a prompt response to client and sales queries.
• Ensure technical aspects of campaign delivery and design are successfully executed.

• Strong relationship building and collaboration between departments to drive the development and execution of projects running simultaneously.
• Planned and coordinated internal resources requirements for effective and successful implementation of strategies.
• Measure effectiveness of the programme and identify opportunities for improvement.

• Optimisation of all content in the advertiser’s print & digital listing to ensure the best possible display for lead generation and SEO.
• Providing support and advice to SME customers on SEO techniques using Google AdWords and Localist digital product features.
• Accurate processing and validation of all orders to ensure ad content details are correctly populated.
• Developed and maintained strong relationships with key stakeholders, fostering trust and ensuring successful solution implementation.

• Researched market trends to identify customer needs and preferences for strategic planning.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.

• Developed strong relationships with key clients, leading to increased revenue and repeat business.
• Optimized account profitability by closely monitoring financial metrics, adjusting pricing strategies as needed based on market conditions or competitive pressures.
• Conducted regular account reviews, ensuring alignment with client objectives and addressing any challenges proactively.
• Developed, serviced and grew corporate accounts up to 3% annually.

• Principal liaison with multinational corporate clients for reputed global brands (Unilever) as well as NGO’s such as UNICEF to deliver campaigns based on client needs
• Developed and maintained existing client relationship and developed new client relationships.
• Demonstrated excellent problem-solving skills in handling challenging situations that arose in client engagements.

• Managed a diverse portfolio of accounts, ensuring top-notch customer service and support.
• Developed strong relationships with key clients, fostering trust and loyalty.
• Ensured timely execution of client requests by coordinating effectively with internal departments and external partners.
• Assisted in the development of strategic plans for key accounts, driving long-term success and profitability.

• Facilitated smooth communication and coordination between agency and media institutions and suppliers.
• Negotiated favourable advertising rates with media partners to maximize reach within budget constraints.
• Developed detailed client reports showcasing the impact of executed campaigns on their overall business goals.
• Maintaining a comprehensive compilation of all press/radio and TV commercials aired by the agency.

• Interdepartmental co-ordination and follow-up to ensure quality and timeliness of all jobs in production.
• Monitoring and reporting status of all jobs in progress on a daily and weekly basis.
• Identifying and alert imminent and existing bottlenecks in the production process.