Rak Sharma
Auckland
Summary
Senior professional with over 8+ years of progressive digital advertising experience. Dedicated media professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Dynamic manager and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Business Director
Scroll Media
12.2022 - Current
- Designed and implemented digital, search and social strategies to align with client business goals
- Conducted market research to identify new opportunities and target markets
- Launched successful digital marketing campaigns for Apple, Warehouse Group, JB HiFi and Noel Lemming that achieved goals for increased revenue
- Oversaw digital marketing activities and monitored alignment with overall communication strategy.
- Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors
- Directed financial management initiatives to maximize profitability, overseeing budgets, forecasts, and reporting processes for accurate fiscal oversight.
- Led team of planners and campaign managers, offering mentoring and coaching to build knowledge and skills.
- Managing implementations specialists for campaigns management and reporting
- Boosted sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Devised content strategy to effectively engage target audiences
- Analyzed and reported digital campaign performance with focus on program optimization
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Implemented data-driven decision-making practices to inform strategic planning efforts and optimize performance outcomes.
- Managing client invoices and financial management
- Manage multiple deadlines and projects simultaneously with a hybrid role of client servicing and operations management
- Translated business priorities into implementable actions
- Improved operational efficiency for streamlined processes, optimizing resource allocation and reducing costs.
- [Number] years of analyst experience.
Digital Media and Capabilities Manager
Spark Foundry
01.2021 - 12.2022
- Managing end to end execution across all digital/search channels from digital lead perspective across campaign briefs, planning, strategy and campaign implementation across large enterprise clients Samsung, Westpac, Fletcher Living, Bay Audiology, Liquorland, Karcher, Arnotts and Sport NZ
- Platform and capabilities lead for all Spark Foundry clients.
- Hands on task approach across all things operation, technology, data and account management
- Leading technical expertise to resolve issues and identify opportunities to support products and process
- Creating work flow process and consolidating best practices for account and operation team
- Integrating and managing Google search and Meta shopping campaigns for key clients
- Providing knowledge on new tech integration with the likes of Meta CAPI, GA 4 and POOH
- Being the digital leads for all of my clients’ campaigns and managing team members who execute the campaigns implementations
- Certified across all major DSPs – DV360, TradeDesk, MediaMath, Criteo, Adobe, Amazon, Yahoo, Facebook, Snapchat, TikTok, Pinterest and LinkedIn
- Ensuring activation teams can always produce a high-quality product through efficient delivery, and automation of process.
- Lead the training for upcoming planners and buyers
Programmatic Media Planner & Buyer
Acquire Data-Driven Advertising
09.2017 - 01.2021
- To understand client’s media business and overall marketing objectives.
- Create, launch, and maintain online ad campaigns in multiple DSP platforms. Additionally, provide actionable campaign insights to both external customers and internal teams.
- Analyze campaign performance and make recommendations for optimization
- Own campaign performance and pacing while recommending opportunities for optimization
- Regular review of the performance of campaigns across revenue, performance, and pacing
- Analyze performance to understand the value provided by DSPs and other vendors
- Design and implement tests to evaluate DSP platforms and feature performance
- Work with internal teams to create Real-time Optimization strategies that align with campaign goals, delivery, and KPIs.
- Developed and maintained courteous and effective working relationships
Programmatic Media Buyer
Acquire Data-Driven Advertising
03.2017 - 09.2017
- Collaborate with media planning and sales team, informing strategy and programmatic media buying best practices
- Build and launch cross-device campaigns in Demand-Side Platforms
- Manage ad trafficking and creative assets
- Perform ad verification and create live campaign screen shots
- Monitor ad delivery and discrepancies across multiple measurement platforms
- Run reports and provide campaign performance insights during and post campaign
- Maintain relationships with publisher networks and sites to grow access to high quality
inventory - Contribute to process efficiency, overall product growth and innovation
Associate - Ad & Sales Operations
Zomato Media
12.2011 - 04.2016
- Operations handling of all Ad campaigns
- Managed and implemented the standard process for on-boarding advertising clients across Australia and international region - New Zealand, India, Dubai, Trukey
- Point of contact of operations for Australia & New Zealand. Closing sales-team troubleshot queries & having a higher TAT
- Finalising the operation process of Sales ops. Working in sync with Sales-support & imparting training to support/enablement teams
- DFA, DFP, AdSense, AdWords & other Ad servers
- Insights into CTR, CPC, Impression, analytics, business generated and ACOS
- Purchase order collections and revenue predictions/ reconciliation
- Automating operations process
- Ad product launching of countries and cities
- Marketing campaigns and its ROI, KPIs. Facebook widget for clients
- Deep analysis into product marketing, analysis and financing pan Zomato
- Activation and deactivation of advertisement campaigns on the website, analyzing campaign performance for clients and generating analytic reports
- Coordinating with the finance, sales and tech teams to ensure the advertising campaign goes live and runs smoothly whilst troubleshooting when critical issues are faced during the campaign
- Tested and produced smarter alternatives to increase productivity and efficiency of the team as a whole
Approving contracts by analysing if they meet the specified guidelines and generating final invoices - Provided effective, compassionate and enjoyable mentor-ship and support to new members in the team.
Education
Ph.D. - Applied Economics
University of Auckland
2019
Master of Arts - Economics
Melbourne School of Business
2014
Bachelor of Arts - Economics
Delhi School of Economic
2011
Skills
- Client needs assessments
- Digital Media Strategy
- Campaign conceptualization
- Technical Advising
- Concept Development
- Campaign Planning ( eg understanding of ad formats, targeting strategies, brand safety, fraud, viewability, inventory sources, private inventory, DMPs, PMPs, and planning best practices)
- Team communication
- Campaign Implementation (eg ad tags, tracking pixels, campaign building strategies and pacing strategies)
- Brand planning
- Optimisation strategies, troubleshooting, and measurement
- Certified across all DSP, SSP, and 3rd party platforms
- Ad Technology
- Advertising Platforms
- Analytics- Leveraging data and science
- Adobe Analytics, Google Analytics and Search 360
- Adobe Launch and Google Tag Manager
Certification
- Area Topper and Gold Medallist in Strategy & Economics
- Managed Māori Party Political Digital campaign
- Under 25 - Global Leadership award from University of Melbourne
Timeline
Business Director
Scroll Media
12.2022 - Current
Digital Media and Capabilities Manager
Spark Foundry
01.2021 - 12.2022
Programmatic Media Planner & Buyer
Acquire Data-Driven Advertising
09.2017 - 01.2021
Programmatic Media Buyer
Acquire Data-Driven Advertising
03.2017 - 09.2017
Associate - Ad & Sales Operations
Zomato Media
12.2011 - 04.2016
Ph.D. - Applied Economics
University of Auckland
Master of Arts - Economics
Melbourne School of Business
Bachelor of Arts - Economics
Delhi School of Economic
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