Rashika Roberts
Birkenhead,AUK
Summary
Media sales professional with proven success in advertising across television, digital, and print platforms. Expertise in strategic solution development, client relationship management, and team leadership. Track record of maximizing revenue and identifying growth opportunities while delivering innovative client responses. Recognized for exceptional productivity and effective communication skills, driving business objectives and ensuring client satisfaction.
Overview
22
22
years of professional experience
Work History
Group Sales Manager
Val Morgan Cinema & Digital
07.2024 - Current
- Recruited, trained, and motivated sales team to consistently exceed group sales targets.
- Developed and implemented strategic sales plans to attract and retain group clients.
- Built and maintained strong relationships with key clients and partners to drive loyalty.
- Monitored sales performance, analyzed data, and identified improvement areas.
- Negotiated contracts with group clients ensuring compliance with company policies.
- Collaborated with marketing and operations departments for seamless service delivery.
- Conducted market research to identify new opportunities and industry trends.
- Forecasted sales and developed budgets to align with organizational goals.
Senior Agency Lead
Warner Bros. Discovery
05.2018 - 06.2024
- Achieved TV and digital sales targets across a key client portfolio.
- Developed revenue growth strategies, enhancing WBD’s market share.
- Responded creatively to client briefs, leading pitch development and negotiations.
- Forecasted revenue weekly and proactively addressed challenges.
- Managed commercial yield to maximize cost-of-sale benefits.
- Leveraged research insights to influence client decisions and strengthen pitches.
- Created cross-platform client solutions utilizing full range of WBD assets.
- Built strong relationships with internal and external stakeholders.
Business Director
SKY Television Network
Auckland CBD
01.2015 - 12.2017
- Generated revenue for SKY Television Advertising Sales across TV, online, and magazine platforms.
- Ensured compliance with revenue yield parameters established by management and inventory department.
- Tracked monthly revenue to achieve sales targets consistently.
- Reported sales revenues to stakeholders for performance evaluation.
- Managed assigned sales coordinator to optimize team output and efficiency.
- Oversaw sponsorship sales and management for events including International Cricket, NRL, Olympics, and viewer promotions.
- Facilitated back-end fulfillment processes to enhance sponsorship effectiveness.
Business Sales Manager
TVNZ
Auckland CBD
10.2015 - 12.2017
- Developed and implemented annual account plans that exceeded revenue and market share targets for television and digital media.
- Managed revenue funnels for accounts, providing monthly diagnostics to ensure achievement of objectives.
- Monitored competitor activities and market positioning to inform strategic planning.
- Participated in Demand Creation initiatives targeting incremental revenue from key accounts.
- Contributed to planning and execution of special projects to enhance operational effectiveness.
- Advocated for sales innovations adopted by TVNZ to drive performance improvements.
- Identified key revenue opportunities to maximize account profitability.
- Consulted with Group Business Manager on Terms of Trade and campaign negotiation strategies.
Account Manager
MediaWorks
Auckland CBD
01.2007 - 09.2008
- Achieved monthly sales targets for TV3 and C4 consistently.
- Developed and implemented TV3 Sales Policy based on strategic input.
- Expanded existing client base while identifying new advertising opportunities.
- Maximized revenue yield from available inventory through strategic planning.
- Created and presented compelling proposals to potential advertisers.
- Identified and pursued sponsorship opportunities to enhance brand visibility.
- Cultivated strong communication and negotiation skills to strengthen client relationships.
- Managed and developed support staff to optimize team performance.
Media Planner/Buyer
Colenso BBDO (Media Directions)/Colenso .99
Auckland CBD
06.2004 - 12.2006
- Formulated strategic media plans for diverse clients across multiple platforms.
- Collaborated with creative teams to ensure alignment of messaging and branding initiatives.
- Analyzed audience data to enhance media buying strategies and placements.
- Managed relationships with media vendors to obtain favorable terms and placements.
Media Buyer
Singleton Ogilvy & Mather
Auckland CBD
01.2004 - 06.2004
- Monitored campaign performance using analytics tools to adjust strategies promptly.
- Presented media plans and insights to clients during strategy meetings.
- Managed relationships with key stakeholders to ensure alignment on objectives.
- Conducted competitor analysis to identify opportunities for market positioning.
Education
Bachelor of Business – Major Advertising, Diploma in Advertising, Diploma in International Marketing -
Auckland University of Technology
Auckland01-2000
Baradene College
AucklandSkills
- Media and advertising sales
- Revenue growth strategies
- Client and agency relations
- Digital and broadcast planning
- Forecasting and yield optimization
- Sponsorship sales strategies
- Leadership development
- Cross-platform execution
- Data-driven storytelling
- Negotiation and presentation
Objective
To leverage my communication, sales, and leadership capabilities in a forward-thinking organization that values innovation, collaboration, and continuous growth, while contributing to strategic outcomes and company success.
References
References available upon request.
Timeline
Group Sales Manager
Val Morgan Cinema & Digital
07.2024 - Current
Senior Agency Lead
Warner Bros. Discovery
05.2018 - 06.2024
Business Sales Manager
TVNZ
10.2015 - 12.2017
Business Director
SKY Television Network
01.2015 - 12.2017
Account Manager
MediaWorks
01.2007 - 09.2008
Media Planner/Buyer
Colenso BBDO (Media Directions)/Colenso .99
06.2004 - 12.2006
Media Buyer
Singleton Ogilvy & Mather
01.2004 - 06.2004
Bachelor of Business – Major Advertising, Diploma in Advertising, Diploma in International Marketing -
Auckland University of Technology
Baradene College
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