Rachael Dimock

• Drive process optimisation initiatives to improve operational efficiency across all Wholesale Fuel related activities
• Identify and capitalise on Wholesale Fuel opportunities to meet short- and long-term commitments, ensuring profitable growth
• Lead key workstreams aligned with Genesis Energy’s strategic business agenda, ensuring successful project execution
• Support the development and implementation of Genesis Energy’s Future Fuels Strategy, including establishing a biomass supply chain in New Zealand to support the transition to biomass
• Financially accountable for optimising the ash disposal process, ensuring its profitability as a key revenue stream. Responsible for driving cost efficiencies and maximising financial returns from ash disposal operations

Selected Achievements

• Led a company-wide coal optimisation strategy to maximize commercial returns and enhance generational output, improving supply chain resilience for long-term sustainability
• Successfully reduced the unit cost of electricity by $10.00, resulting in annual savings of approximately $7 million.
• Played a key role in the development, negotiation, and execution of Genesis Energy’s transition to biomass, positioning the company as a leader in the future fuels market.

• Provided short-term sales consulting support, focused on performance uplift initiatives, and hand on commercial solutions aligned with client business goals

• Function as a member of the Signature Homes Support Office leadership team
• Managed a team of 45 customer-facing sales staff members, overseeing their performance to achieve sales targets
• Drive national sales strategy to support the NZ-wide franchise network
• Accountable for identifying and implementing differentiated customer value-add strategies to leverage Signature Homes position in market
• Lead the development, execution and implementation of tailored and bespoke sales training modules to elevate the Signature Homes New Homes Consultant sales capability and support the growth strategy

Selected Achievements

• Proactively led the development and implementation of nationwide consultative selling world class professional Training induction programme
• Led NZ-wide Competitor Customer Experience Market Research Study which in turn influenced and shaped the national sales strategy all to drive enquiry and enhance the client experience
• Grew turnover by 31% YOY to $19 million Mar 2024 YTD in three key regions through implementing performance improvement initiatives

• Function as a member of the ANZ Fleet and Dealer leadership team
• Bp2go Co-operative Limited board member
• Accountable for managing a high-value portfolio of multi-site dealers across New Zealand
• Lead the development and execution of the NZ Dealer Strategy to drive revenue growth across the ANZ Dealer Channel
• Coached and mentored NZ Dealer Account Lead’s, providing inspirational and authentic leadership to drive and support a high-performance culture

Selected Achievements

• Proactively led the review and complete overhaul of NZ Supply Agreements thus creating significant business efficiencies and annualised cost savings in excess of NZD100k
• Led NZ-wide Pricing methodology review as part of a broader strategy Review to ensure bp complies with the recommendations outlined within the Fuel Industry Legislation Act

• Accountable for the financial performance of both sites and customers in the North Island and thus contribute to the functional and financial plans for the Air BP ASPAC Performance Unit
• Provide a tailored differentiated value add offering that returns superior margins whilst growing customer loyalty
• Designed and implemented regional sales strategies to enable Air BP to respond to market opportunities and threats, by investing in growth corridors to grow bottom line profit
• Developed and fully executed the Distributor Strategy for the North Island to drive volume. This included the recognition and execution of key sources of value and developing appropriate strategic plan

Selected Achievements

• NZ RAP Crisis ‐ Proactively stepped up under pressure ensuring customers are at the core of the business
• Participated and engaged as member of Integrity Management Team meeting during RAP crisis. As part of this, identified and implemented measures to protect all North Island regional airport volume to ensure continuity of supply
• Proactively coordinated the nationwide communication newsflashes to the GA customer base throughout the RAP crisis
• Daily communication with both internal and external stakeholders to manage rationing level and implemented process for ad‐hoc business
• Proactively taken leadership role by managing the NZ Accounting Standards requirement in relation to leases
• Identified solution to create a stream‐lined process with the ordering/re‐issuing of carnet cards to enhance the customer’s experience with Air BP
• North Island Distributor Strategy – Proactively led negotiations to sell in overall proposition to both internal/external senior stakeholders. Result of which saw distributor commit to minimum volume threshold commitments whilst driving incremental volume for Air BP
• Led ANZ GA Customer Strategy Workstream to ensure Air bp was disproportionally exposed to those markets and customers that were most resilient in surviving the downturn from Covid 19. Identified RCP delivery opportunities in excess of USD$150kpa as well as value-add digital integration/capability to streamline and enhance the customer experience

Manage, coach, develop and motivate two direct reports to deliver against objectives set whilst delivering high service and performance levels

• Responsible for managing the All of Government Contract and a portfolio of the largest government customers
• Proactively developed student strategy within Air New Zealand which included implementing and trialling two China inbound initiatives to influence student’s travel purchasing behaviour
• Exceed revenue targets of $70 million through exploitation of Air New Zealand’s products and services
• Responsible for implementing Sales Strategies for all New Zealand Universities
• Completion of airline negotiations within agreed financial parameters

Selected Achievements

• Proactively influenced travel policies with Air NZ’s largest independent government agencies to grow revenue and market share in a highly competitive market. The result of this saw an incremental market share growth of 7% from 2015 to 2016
• Coached direct report from ‘under-performing’ to ‘Achieved’ status through implementing an informal Performance Improvement Plan and detailing Air NZ’s expectations within the Sales Support role
• Acted with accountability and responsibility by proactively managing the AoG Air Travel Contract RFP process. This included compiling a comprehensive project plan, communication plan and liaising with internal stakeholders
• Awarded ‘Sales Person of the Year’ within Air New Zealand Government, Corporate and Distribution Sales in 2015

• Managed a diverse portfolio of corporate accounts, including government organizations across the Central Region in New Zealand, while driving revenue growth through strategic product and service exploitation.
• Led market analysis for the Wellington-Auckland route and streamlined the Commercial Agreement process to better align with market needs, enhancing efficiency and relevance

Selected Achievements

• Proactively influenced NZ-wide corporate agreement template to incorporate a 2-tiered discount pricing option for direct/indirect routings to UK

• Managed the Deutsche Post Group accounts within the UK & I, exceeding £11 million in revenue by leveraging BAWC products and services.
• Led and coached a dedicated Sales Implant team and 5 Regional Account Managers across the UK & I, ensuring alignment with head office strategy and driving consistent performance.
• Effectively negotiated UK & I incentive at Senior Level and used this as part of the Global deal to deliver sustainable support as part of BA Commercial strategy.
• Liaised with IM/Operational team in order to create reports specific to courier and premium products.
• Compiled Commercial Plan for DHL Group which was subsequently used as template for all forwarders throughout BA World Cargo

Selected Achievements

• Instigated change in BA Policy to accept Household Goods/Personal Effects June 2011 in order to move 25tons per week
• Implemented Premium Product Pricing Campaign and 'Pound a PAG' Pricing Promotion, result of which saw an increase of 19% in volumes to Los Angeles in the year since implementation

• Responsibility for managing Global Accounts within UK & I in excess of £25 million.
• Management, development and coaching of two Sales Implants incl. monthly performance reviews.
• Led cross-functional collaboration with Revenue Management, Network Teams, and forwarders, while negotiating senior-level global tenders to ensure alignment with BA’s global strategy and delivering value-added services.

Selected Achievements

• Proactively implemented process to drive BA Engineering Shipments, resulting in a significant market share increase from 15% to 47% within a 3-month period
• Instigated ‘Direct Deliveries’ process for import shipments that was subsequently rolled out throughout UK&I to key freight forwarders. Result of which saw one freight forwarder sign a tonnage commitment contract of 280 tonnes per month

• Managed key UK & I accounts worth over £20 million, achieving consistent annual growth of 20%, and was responsible for pricing strategies based on market demand.
• Led tactical meetings, developed regional sales plans, conducted competitor analysis, and implemented cost-saving initiatives to ensure competitive pricing and route development

Selected Achievements

• Designed 'Bag a PAG' distressed inventory pricing promotion which was rolled out throughout UK&I
• Responsible for setting up services including booking process to San Juan ex UK and communicating process/rates to all UK&I BA World Cargo/BA Regional Cargo staff. British Airways had a market share of 35% after one year of commencing its’ freighter service
• Jointly responsible for setting up BA World Cargo 'LIFT' Loyalty Programme throughout UK

• Responsible for British Airways Travel Insurance, including project managing the key changes for the 2006 Travel Insurance Policy.
• Conducted staff training throughout BA Travel Shops and Contact Call Centre.
• UK and I Sales Person contact for September World Offers 2006 global campaign

Selected Achievements

• Responsible for setting up US Self Drive and upgrade promotion for Half 2 2006
• Effectively negotiated at Senior Management level the introduction of one-way travel insurance as well as a three-tiered travel insurance option for BA staff and BA customers

• Led business development across Scotland, developing targeted marketing plans, training programs, and incentives to drive growth.
• Successfully analyzed Inverness and Aberdeen markets, implementing strategies that returned London-bound routes to profitability, consistently exceeding revenue targets in a challenging market.
• Introduced Corporate Leisure Proposition within British Airways and exploited other opportunities to drive revenue
• Responsible for setting up joint Thistle Hotel Group/BA Promotion which resulted in increase in online sales by 11%
• Influenced Revenue Management to change timing on London Gatwick to Hassi Messoud
• Awarded ‘Consumer Sales Person of the Year’ within British Airways UK and Ireland Sales in 2005