Rebekah Peterson
Grey Lynn,AUK
Summary
Experienced leader in fundraising and events with 20 years in Aotearoa and Fiji. Skilled in strategic communication and community engagement, delivering results that enhance organizational impact. Strong cultural understanding and ability to connect with diverse communities. Dedicated to supporting values-driven organizations that prioritize social responsibility.
Overview
11
11
years of professional experience
Work History
DIRECTOR
LEWA STRONG SOCIAL ENTERPRISE
New Zealand/Fiji
01.2018 - Current
- Built a network of 75,000+ followers, with a steady increase of members actively taking part in initiatives resulting in heightened awareness and a decline in instances of gender-based violence in the community.
- Designed and launched 5 campaigns on social media that reached a broad global Pasifika audience and generated over 3 million impressions.
- Attended Fonos for Pasifika and spoke on Intimate Partner Violence for Pasifika Communities in Melbourne, Fiji, New Zealand, Sydney, USA and UK.
- Designed a line of merchandise generating $10,000 in revenue in the first 6 months selling online, at retail outlets, events and via wholesale.
- Raised awareness around mental health and intimate partner violence on New Zealand’s 1news at 6pm, Breakfast on FijiOne show, Tagata Pasifika and Māori television with viewership of over 100,000 on each show.
SPONSORSHIP MANAGER
THE FESTIVALS COMPANY
Suva, Fiji
10.2022 - 02.2023
- Created a sponsorship program with four tiers, and wrote proposals for large corporate sponsors, resulting in $100,000 in cash and kind funding for the annual Fringe Festival event.
- Engaged stakeholders and increased number of sponsors by 50% with a 15% increase in sponsorship revenue.
- Designed marketing collateral and utilized existing networks to grow the event’s reach and drive funding efforts.
MANAGER
SASSIO ARTS AND ENTERTAINMENT (PACIFIC ENGAGEMENT SERVICES)
10.2020 - 10.2022
- Implemented successful marketing strategies driving strategic stakeholder relationships and brand visibility, negotiating contracts and agreements and building an online audience of 5 million views YouTube.
- Fundraised tens of thousands of dollars for Cyclone Winston and Australia Fires victims through public events.
- Managed a growing business that booked concerts and festivals in Fiji, New Zealand, Australia, USA and UK.
- Successfully negotiated sponsorship deals with major sponsors including The Fiji Times and Vision Group.
NORTHERN HUB ADMINISTRATOR
AKO AOTEAROA
Auckland
01.2018 - 10.2019
- This was a varied role split between administrative tasks, data input, stakeholder engagement and event management.
- Achieved a 25% increase in Pasifika engagement by connecting with Pasifika networks, identifying their needs, and creating events that fulfil those needs.
- Co-ordinated professional learning and development workshops for 250+ tertiary educators.
- Tracked impact of funded projects by reviewing project deliverables and monitoring project timelines.
- Conference participation and networking.
TEACHER
INTERNATIONAL SCHOOL
Suva, FJ
02.2015 - 12.2017
- Planned and taught an integrated arts programme.
- Facilitated professional development workshops for staff.
- Managed middle school activities programme and community service groups.
- Coordinated a student-centered film festival featuring documentaries.
- Collaborated with Year 12 students to event manage a fundraiser concert for victims of Cyclone Pam, raising $6000 for the Red Cross.
Education
Bachelor of Music -
THE UNIVERSITY OF AUCKLAND
AucklandDiploma - Business Leadership And Management
ASPIRE2
AucklandSkills
- Leadership and management
- Training and development
- Delegation and supervision
- Motivation and direction
- Negotiation and mediation
- Meeting facilitation
- Budget management
- Planning and organization
- Project initiation and management
- Strategic planning
- Multi-tasking skills
- Communication skills
- Active listening
- Written and verbal communication
- Persuasion and negotiation
- Public relations and promotion
- Fijian language proficiency
- Team collaboration
- Rapport building
- Supportive team member
- Cultural competency with Māori and Pasifika
Interests
With strong Pasifika values embedded in my approach to life I prioritise family and community involvement but I also enjoy taking time out to write music, read and cook for friends. When I’m not working on my social enterprise or creating content for my platform I am usually shopping at the markets, checking out local arts events, participating in church or community activities or performing.
Timeline
SPONSORSHIP MANAGER
THE FESTIVALS COMPANY
10.2022 - 02.2023
MANAGER
SASSIO ARTS AND ENTERTAINMENT (PACIFIC ENGAGEMENT SERVICES)
10.2020 - 10.2022
DIRECTOR
LEWA STRONG SOCIAL ENTERPRISE
01.2018 - Current
NORTHERN HUB ADMINISTRATOR
AKO AOTEAROA
01.2018 - 10.2019
TEACHER
INTERNATIONAL SCHOOL
02.2015 - 12.2017
Bachelor of Music -
THE UNIVERSITY OF AUCKLAND
Diploma - Business Leadership And Management
ASPIRE2