Reni Watson
Pyes pa,Tauranga
Summary
A highly professional, dynamic, well presented, and driven person with vast experience of maximizing the sales and profitability of recognizable brands. Experienced in working in a fast-paced environment and able to quickly understand the mission, vision, and values of brands. Possessing a proven ability to work within brand guidelines and create an image that is up to date with market trends and right for its business.
Overview
18
18
years of professional experience
Work History
Internal Key Account Manager For Mico Bathroom
11.2020 - Current
- Providing showroom and in-house consulting with retail customer, interior designer, architect and housing group
- To identify / specify, create a quote and advise client for products selection as per floor plan/ design from architect
- Managing project / a job as per quote / specification
- Ordering and communicating with supplier for stocks and alternative products if necessary
- Maintain relationship with retail customer, Group housing builder customer, architect, and technical team by providing support in on-going projects as required
- Sales Target from Retail, builder, Plumber and housing Group
- To generate sales which build on our customer base and exceed monthly targets whilst providing a high and consistent level of customer satisfaction
- Promote and support company exclusive brands Of Mico
- Prompt follow up of email enquiries, quotation and pricing
- Maintain showroom presentation to a high standard
- To contribute to high and consistent levels of after sales service, Such as warranty in timely manner and fast action when there problem arise
- To ensure that gross profit is maximised and targets met
- To actively participate as part of the branch team to achieve team goals.
Store Manager – Max Fashion Tauranga Crossing Centre
12.2019 - 11.2020
- Built loyal customer base by delivering excellent service and stocking in-demand products
- Sales Target
- Achievement: sales increase by 18% VS Last year and 8% Vs Budget by cultivating customer rapport and delivering superior customer service
- Improved store status from market C category to B by implementing process improvements and identifying performance gaps for corrective action
- Oversaw company merger to drive seamless transition and integration of operations
- Minimized financial discrepancies by accurately controlling monthly operations budget
- Implemented succession planning by training and developing 3 associates into leadership positions
- Strengthened work flow productivity by hiring, managing and developing top talent
- Collaborated with Regional Manager to recruit and develop personnel and cultivate top performance
- Conducted staff evaluations and determined promotions and realignments or reductions in workforce
- Shared product knowledge with customers and offered personal recommendations to boost upselling and cross-selling goals
- Reorganized sales floor to optimize customer flow and improve product visibility
- Oversaw POS operations and cash management to reduce errors
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability
- Delegated work to employees based on shift requirements, individual strengths and unique training
- Resolved customer problems by investigating issues, answering questions and building rapport
- Translated marketing information into strategic plans for establishment
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service
- Implemented succession planning by training and developing 4 associates into leadership positions.
Store Manager – Hartleys Fashion
Hartleys Limited
12.2019 - 11.2020
Buying Manager at MOTHERCARE Indonesia – PT. Kanmo Retail Group
06.2016 - 10.2016
- Analysing consumer buying patterns and predicting future trends
- Regularly reviewing performance indicators, such as sales, write of and discount levels
- Managing inventory plans for stock levels, including aging inventory, and action plan
- Reacting to changes in demand and logistics
- Manage and Meeting suppliers up-to 30 suppliers / distributors and over 50 Brands
- Maintaining relationships with existing suppliers and sourcing new suppliers for future products
- Liaising with other departments within the organisation to ensure projects are completed
- Attending buying meeting in the UK, to select and assemble new products and a new collection
- Attending overseas trade fairs to identify new potential brands to add in the stores / company
- Responsible and Participating in promotional activities, social media ad E-commerce together with Advocacy manager
- Writing reports and forecasting sales levels
- Liaising with shop personnel to ensure supply meets demand
- Leading supplier terms agreements, improving the trading position in a sustainable way
- Training and mentoring junior buyers.
Products / Merchandising Manager at Billabong Indonesia – A subsidiary of Billabong Australia, Public listed Company
08.2014 - 03.2016
- Indonesia store sales target
- Indonesia wholesale sales target
- Product Gross Profit
- Inventory / working capital
- Maintain Optimum Opening & Closing stocks levels/ months cover and stock turn performance
- Team KPI’s met, leading stock control team, sales admin team, merchandise planner team and assistant manager
- Responsible in seasonal order / Buying and review to ensure product selection and pricing is aligned with product performance
- Set retail prices for Indonesia Market with a focus on margin attainment and sell-through
- Manage OTB allocations in line with sell through performance and prescribe KPI’s to control purchase intent
- Perform cost / benefit, analysis to identify most profitable option (return, mark-down, or write off)
- Product allocation, to ensure merchandiser planner send product allocations based on its market
- Setting and monitoring groups inventory position
- Analysis of consumer buying patterns / sell through reports and predicting future trends.
Brand Manager Express and / Promod – PT. Gagan Indonesia A subsidiary of RSH Ltd, Singapore. A public listed company and leading pan Asian marketer, distributor and retailer of sports, Golf, fashion and active life style Brands.
09.2013 - 03.2014
- Determine and manage OTB together with approval Board of Director
- Analyse the market and its activity, including the growth factors of the total market and various market segments within it, and their performance relative to the competition
- Ensure that the brand platform is maintained and that the brand stays true to its values and positioning
- Propose future brand strategy with particular regard to positioning, extensions and others
- Measure the success of brand performance, assess expenditure against volume, profit and other variable
- Responsible for total brand management including brand growth, product selection, inventory management, planning of promotion activities and achieving sales target.
Brand Operation Manager – PT. Mitra Adiperkasa
02.2012 - 08.2012
- Developing & refining a brands in-store demonstration programmed
- Developing annual brand plans in partnership with the sales and insight teams
- Implement strategic plans to maximize brand potential
- Ensuring profit targets are achieved, margins maintained & expenses controlled
- Liaising closely with customers & licensors presenting product & marketing plans
- Monitoring performance against marketing targets both internally & externally
- Effectively managing, coaching, motivating and developing the sales teams
- Monitoring and analyzing a brand and competitor’s performance to identify
Brand Manager Zara Kids Indonesia – PT. Mitra Adiperkasa
01.2007 - 01.2012
- Started as Store Manager in 2007 – 2009 in Men’s department and women’s Department
- Being promoted in 2009 as a Brand Manager and responsible in 360 Degrees Roles in Zara
- Participating in brand strategy discussions
- To work collaboratively with Product Manager to execute product deliveries
- Participates on a cross-functional team to develop new
- Analyses market, consumer, and competitive information to set new product pricing and
- Managing price on existing items
- Conducting brand analysis & analysis of consumer trends to enhance the brand’s equity and marketplace performance
- Analysing consumers and providing brand information
- Reviews customer-specific point-of-purchase trade plans and provides feedback on consistency with business plan
- Analysing current performance and market conditions to stretch revenue goals for upcoming year
- To work with and sales marketing and generating sales and profitability
- Coordinate and participate in joint promotion activities with business partners and ensure they are in line with marketing objectives.
Education
Diploma - Real Esate
Toi Ohomai
Tauranga, NZ08.2024
Bachelor of Law - Law
Pancasila University
Jakarta, Indonesia04.2016
Skills
- Microsoft Office
- Microsoft Word
- Microsoft Excel
- PowerPoint
- Internet Explorer
Languages
English
Fluent
Indonesian
Fluent
Japanese
Entry level
References
Available on request
Hobbies and Interests
- Reading
- Traveling
- Sports: walking, swimming
Timeline
Internal Key Account Manager For Mico Bathroom
11.2020 - Current
Store Manager – Max Fashion Tauranga Crossing Centre
12.2019 - 11.2020
Store Manager – Hartleys Fashion
Hartleys Limited
12.2019 - 11.2020
Buying Manager at MOTHERCARE Indonesia – PT. Kanmo Retail Group
06.2016 - 10.2016
Products / Merchandising Manager at Billabong Indonesia – A subsidiary of Billabong Australia, Public listed Company
08.2014 - 03.2016
Brand Manager Express and / Promod – PT. Gagan Indonesia A subsidiary of RSH Ltd, Singapore. A public listed company and leading pan Asian marketer, distributor and retailer of sports, Golf, fashion and active life style Brands.
09.2013 - 03.2014
Brand Operation Manager – PT. Mitra Adiperkasa
02.2012 - 08.2012
Brand Manager Zara Kids Indonesia – PT. Mitra Adiperkasa
01.2007 - 01.2012
Diploma - Real Esate
Toi Ohomai
Bachelor of Law - Law
Pancasila University
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