Resha Chong
Kelston,Auckland
Summary
Innovative Senior Marketing Executive with 8 years experience in developing and implementing high-impact product marketing strategies. Possess strong skills in market analysis, strategic planning, and team leadership. Demonstrated ability to drive brand growth and improve market positioning. Significant contributions made in previous roles to enhance company profitability and performance.
Certified Skin Care Therapist specializing in personalized facial treatments and skin consultations. Expertise in assessing diverse skin types and recommending tailored solutions to enhance skin health. Demonstrated success in fostering a calming atmosphere while clearly communicating effective skincare routines. Previous positions led to increased customer satisfaction through customized skincare guidance.
Overview
18
18
years of professional experience
Work History
Senior Marketing Executive
COSCOLAB SDN. BHD
01.2019 - Current
- Responsible for coordinating manufacturing processes according to production goals.
- Perform and manage other related duties and responsibilities as assigned by superior from time to time.
- Assisting in oversea internal (if required by superior) to execute Sales & Marketing activities.
- To handle and follow up after sales service and customer satisfaction as required.
- To manage, develop and retains group of sales/marketing team.
- Develop customer relation and engage with customers to gain insight on the requirements and work towards meeting these requirements.
- Conduct research to identify potential business opportunities and target markets for product and services.
- Support development of new products and marketing promotional activities and clients.
- Ensure the marketing strategies and plan are execute effectively and efficiently.
Marketing Executive
COSCOLAB SDN. BHD
01.2017 - 01.2019
- Responsible for coordinating manufacturing processes according to production goals.
- Perform and manage other related duties and responsibilities as assigned by superior from time to time.
- Assisting in oversea internal (if required by superior) to execute Sales & Marketing activities.
- To handle and follow up after sales service and customer satisfaction as required.
- To manage, develop and retains group of sales/marketing team.
- Develop customer relation and engage with customers to gain insight on the requirements and work towards meeting these requirements.
- Conduct research to identify potential business opportunities and target markets for product and services.
- Support development of new products and marketing promotional activities and clients.
- Ensure the marketing strategies and plan are execute effectively and efficiently.
Senior Skin Care Therapist
ASTER SPRING INTERNATIONAL SDN. BHD
01.2016 - 02.2017
- Perform facial and body treatments
- PART TIME-BASED
Marketing Executive cum Marketing Beautician
FMC Greenland Sdn Bhd (BMS Organics)
01.2014 - 01.2016
- Plan and prepare marketing activities such as promotion, events, roadshow etc.
- Prepare and draft proposal according to company promotion or events.
- Corporate communication related projects such as charity events, sponsorship, bank partners or any others branding company.
- Communicate with media people such as radio, magazine & press advertisement for company advertisement purpose.
- Studying and understand company organic skin care products.
- Give skin care knowledge and training to staff.
- Supporting at different branch for retailing support as a sales beautician.
- Giving skin care workshop to customers.
Advertising & Promotion Assistant
LO HONG KA SDN BHD
01.2013 - 01.2014
- Plan and prepare marketing activities such as promotion, events, roadshow etc.
- Prepare POP material such as price tags for products or product leaflet for outlets.
- Corporate communication related projects such as charity events, sponsorship, bank partners or any others branding company.
- System setting on promotion.
- Generate & prepare stock and sales report.
- In charging roadshow & events.
Customer Support Therapist
ASTER SPRING INTERNATIONAL SDN. BHD
01.2009 - 01.2013
- Perform facial and body treatments
- Customer handling
- Participate & support in beauty event & roadshow
Skin Care Therapist
ASTER SPRING INTERNATIONAL SDN. BHD
01.2007 - 01.2009
- Perform facial and body treatments
Education
Diploma in Esthetics & Wellness International - Confederation of International Beauty Therapy and Cosmetology (CIBTAC)
Leonard Drake Sdn Bhd
Malaysia01.2010
Sekolah Menengah Kebangsaan Seri Kembangan - SPM and PMR certificates
Sekolah Menengah Kebangsaan Seri Kembangan
Malaysia 01.2007
Sekolah Rendah Jenis Kebangsaan (C) Serdang Bahru - UPSR
Sekolah Rendah Jenis Kebangsaan (C) Serdang Bahru
Malaysia01.2002
Skills
- Marketing plan development
- Sales support and client engagement
- Brand and product development
- Communication skills
- Problem solving and branding
- Product launches
Languages
- Mandarin
- English
- Malay
- Cantonese
- Hakka
Other Information
- Microsoft Word
- Microsoft Excel
Personal Information
- Age: 35
- Ethnicity: Chinese
- Date of Birth: 02/17/1990
- Gender: Female
- Nationality: Malaysian
- Marital Status: Married
- Place of Birth: Kuala Lumpur
Languages
English
Full Professional
Malay
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
References
References available upon request.
Timeline
Senior Marketing Executive
COSCOLAB SDN. BHD
01.2019 - Current
Marketing Executive
COSCOLAB SDN. BHD
01.2017 - 01.2019
Senior Skin Care Therapist
ASTER SPRING INTERNATIONAL SDN. BHD
01.2016 - 02.2017
Marketing Executive cum Marketing Beautician
FMC Greenland Sdn Bhd (BMS Organics)
01.2014 - 01.2016
Advertising & Promotion Assistant
LO HONG KA SDN BHD
01.2013 - 01.2014
Customer Support Therapist
ASTER SPRING INTERNATIONAL SDN. BHD
01.2009 - 01.2013
Skin Care Therapist
ASTER SPRING INTERNATIONAL SDN. BHD
01.2007 - 01.2009
Diploma in Esthetics & Wellness International - Confederation of International Beauty Therapy and Cosmetology (CIBTAC)
Leonard Drake Sdn Bhd
Sekolah Menengah Kebangsaan Seri Kembangan - SPM and PMR certificates
Sekolah Menengah Kebangsaan Seri Kembangan
Sekolah Rendah Jenis Kebangsaan (C) Serdang Bahru - UPSR
Sekolah Rendah Jenis Kebangsaan (C) Serdang Bahru