Roger Lee

Dynamic and self-directed marketing professional with proven success in promoting English language education to Asian markets, particularly Korea and Japan. Experienced in international student recruitment, community engagement, and cross-cultural project delivery. Adept at leading strategic campaigns, creating compelling digital content, and managing end-to-end educational programmes. Passionate about connecting students with meaningful learning opportunities in New Zealand’s inclusive and balanced environment.

• Boosted Korean student enrolments from zero to a consistent average of five per month by running scheduled storytelling-style posts on major Korean and Japanese community platforms in New Zealand, leveraging 20 years of English teaching experience to craft compelling messages. Also produced informative YouTube videos including student testimonials and teacher interviews.
• Developed and launched a unique Korean study tour programme combining one week at Kiwi College and three weeks at a local college. Successfully secured a partnership with an Auckland high school—despite the market being dominated by Japanese and existing Korean agents—through persistent, logical negotiation and clear value propositions.
• Led end-to-end management of Japanese study tours, including planning, scheduling, supplier engagement, budgeting, on-site coordination, student care, post-tour feedback collection, video production, and social media marketing—demonstrating strong project management skills and attention to detail.
• Chaired the Student Representative Committee as Campus Manager, collaborating with student leaders from each class to organise and deliver meaningful campus activities such as free grammar workshops (personally taught), job-hunting seminars (e.g. CV writing), and a weekend trail running club.
• Supported the International Director in expanding into the Chinese market, successfully facilitating sister-school relationships between local New Zealand schools and Chinese institutions, contributing to the long-term internationalisation strategy of the college.

References Available Upon Request

1. Karl Urbahn, Marketing Officer, Kiwi College

2. Stellan Piacun, English Tutor, Kiwi College

3. Yun, Roger, Managing Director, Veterantour