Rory Kelly
Auckland,New Zealand
Summary
Dynamic and resilient brand and communications specialist. Proven track record of driving revenue growth through strategic marketing management, and operational excellence. Highly organized, with strong project management skills, ensuring the successful delivery of marketing campaigns. Passionate about fostering relationships, and skilled at solving business problems with senior stakeholders, including C-suite executives.
Overview
12
12
years of professional experience
Work History
Senior Business Director
Saatchi & Saatchi
Auckland, New Zealand
01.2025 - Current
- Senior accounts person for Westpac, and lead client contact for DB Breweries and Suncorp NZ.
- Developed strong client partnerships by understanding client business challenges, market landscape, and competitors. Experience in leveraging research and insights to craft clear, actionable creative briefs.
- Collaborate with a large agency team, including strategy, creative, design, and production, to deliver impactful local campaigns.
- Oversee daily account operations, managing SAMs and AMs, aligning their goals, workload, and performance.
- Responsible for the financial health of DB and Suncorp accounts, driving growth, profitability, and accurate forecasting.
Account Director - Senior Account Director
M&C Saatchi
Dubai, United Arab Emirates
01.2022 - 12.2024
- Senior accounts person on Aldar Properties, one of the largest and most profitable retained clients across M&C Saatchi Global Group, with revenue over $11m/annum.
- Building and managing strong client relationships, and understanding their business problems, industry, and competitors, using research and insights to create actionable creative briefs.
- Working within a fully retained team of 40 people across strategy, creative, design, production, and client service to drive large-scale, high-budget 360 international campaigns.
- Leading daily operations and health of the account, managing SAMs, AMs, AEs, their objectives, capacity of work, and oversight.
- Owning the financial health of the account, including growth, profitability, and the delivery of forecasts.
Senior Account Manager
MullenLowe
, London / Abu Dhabi
08.2018 - 12.2021
- Part of the MullenLowe London group, based in a satellite office in Abu Dhabi, working across multiple strands of the Etihad Airways business, including Etihad Guest Loyalty, Brand Marketing, and Customer Engagement, delivering through-the-line projects.
- Supervised Account Managers and Account Executives, providing day-to-day oversight, setting objectives, training, and ensuring adherence to account management practices.
- Conducted forecasting with the Managing Director, responsible for agency resources, timesheets, and monthly work plans with the client.
Campaign Account Manager
TMW Unlimited
London, United Kingdom
12.2016 - 07.2018
- Working across digital campaigns for Nissan GB, covering loyalty, sales, and brand projects.
Account Manager
TBWA
London, United Kingdom
07.2016 - 12.2016
- Working on the largest account at TBWA; Nissan GB working across digital and social campaigns.
Account Executive Intern - Account Manager
Twenty CX
Auckland, New Zealand
11.2013 - 04.2016
- Account Manager working within a team across various sectors: financial (AA Insurance), automotive (BMW), charity (New Zealand Heart Foundation), and retail (PlaceMakers).
Education
Bachelor of Business - Marketing & Advertising
Auckland University of Technology
Auckland, New Zealand01.2014
References
References available upon request.
Timeline
Senior Business Director
Saatchi & Saatchi
01.2025 - Current
Account Director - Senior Account Director
M&C Saatchi
01.2022 - 12.2024
Senior Account Manager
MullenLowe
08.2018 - 12.2021
Campaign Account Manager
TMW Unlimited
12.2016 - 07.2018
Account Manager
TBWA
07.2016 - 12.2016
Account Executive Intern - Account Manager
Twenty CX
11.2013 - 04.2016
Bachelor of Business - Marketing & Advertising
Auckland University of Technology
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