Rosaline Hales
Auckland ,Rd2 Helenville
Summary
Dynamic retail professional with extensive experience as a Retail Store Manager at FreshDirect, excelling in customer service and inventory control. Proven track record in enhancing store efficiency and driving sales through effective visual merchandising and staff training. Recognized for building strong team relationships and optimizing operations to exceed customer expectations.
Overview
11
11
years of professional experience
Work History
Retail Store Manager
Self-employed
Helensville, AUK
04.2023 - Current
- Directed daily operations to enhance customer experience and store efficiency.
- Managed inventory levels, ensuring product availability and minimizing stock discrepancies.
- Trained and mentored staff on customer service standards and operational procedures.
- Implemented visual merchandising strategies to maximize product visibility and sales potential.
- Ensured compliance with health and safety regulations, maintaining a safe shopping environment.
- Cultivated relationships with local suppliers to negotiate favorable purchasing terms and conditions.
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Optimized store displays and appearance via strategic merchandising.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
- Managed store organization, maintenance, and purchasing functions.
- Submitted orders for new inventory.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Ensured compliance with company policies and local regulations regarding safety standards, licensing requirements, staff conduct in-store procedures.
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
- Managed inventory control, cash control, and store opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Completed point of sale opening and closing procedures.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Head Florist
FreshDirect
Albany, AUK
02.2015 - 02.2022
- Designed and arranged floral displays for various occasions, ensuring aesthetic appeal and customer satisfaction.
- Assisted customers in selecting flowers, providing personalized recommendations based on preferences and budget.
- Maintained inventory levels of fresh flowers and supplies, ensuring timely restocking to meet demand.
- Processed orders efficiently, coordinating with delivery teams to meet scheduled timelines.
- Implemented best practices for flower care, extending product lifespan and reducing waste.
- Trained new staff on floral design techniques and customer service protocols to enhance team performance.
- Conducted regular quality checks on floral products, ensuring adherence to company standards for freshness and quality.
- Prepared potted plants and bouquets based on customer requirements.
- Utilized floral design techniques to craft unique floral arrangements.
- Ensured store cleanliness and visual appeal by regularly maintaining displays, workspaces, and retail areas.
- Maintained fresh inventory through proper rotation, storage, and display methods.
- Provided customers with care directions for flower arrangements.
- Contributed to a positive work environment through collaborative problem-solving and supportive teamwork among staff members.
- Developed positive relationships with clients and vendors to boost rapport and trust.
- Demonstrated attention to detail when assembling bouquets or installations for various settings such as churches or event venues.
- Developed loyal customer base through attentive service, expert advice, and consistent high-quality product offerings.
- Showcased creativity and skill in developing innovative designs that garnered positive reviews from customers and colleagues alike.
- Demonstrated adaptability by quickly learning new techniques and staying current with industry trends to better serve clients'' evolving needs.
- Boosted team productivity with clear communication, delegation of tasks, and time management skills.
- Trained staff on proper techniques in arranging flowers and customer service skills.
- Conducted market research to stay ahead of floral trends, keeping offerings fresh and relevant.
Education
Certificate of Floristy - Florist
Bay of Plenty Polytech
Tauranga, BOP2002
Skills
- Customer service
- Strong multi-tasking
- Problem-solving
- Retail operations
- Decision-making skill
- Dependable and reliable
- Inventory control
- Coaching and mentoring
- Accurate money handling
- Visual merchandising
- Scheduling
- Store opening and closing
- Stock management
- Staff management
- Hiring and training
- Merchandise planning
- Merchandising
- Staff relations
- Friendly and positive
- Team motivation
- Supply ordering
- Inventory management
- Bank and safe deposits
- Retail merchandise quality standards
Timeline
Retail Store Manager
Self-employed
04.2023 - Current
Head Florist
FreshDirect
02.2015 - 02.2022
Certificate of Floristy - Florist
Bay of Plenty Polytech