- Passionate about the great outdoors, enjoying traveling, hiking, cycling, snowboarding and kayaking
ROSE JOHNSTONE
Auckland
Summary
Knowledgeable Brand Marketing Manager with strong background in developing and executing brand strategies. Successfully led multiple product launches and rebranding initiatives, enhancing market presence. Demonstrated proficiency in market research and consumer insights to drive brand growth and team leadership to deliver cohesive marketing campaigns.
Overview
8
8
years of professional experience
Work History
Category Brand Manager - Pain Relief
AFT Pharmaceuticals
01.2024 - Current
- Manage marketing activity for the Analgesic/Pain Relief product category in Australia and New Zealand, as well as providing support to international licensees.
- Prepare and implement annual brand plans through targeted marketing campaigns that effectively communicated unique selling points of products, driving customer interest and adoption rates.
- Collaborate with Sales teams in Australia and New Zealand to execute marketing plans that drive revenue and profit growth.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Manage budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Execute new product launches in the Analgesics category and design marketing materials.
- Coordinate with external agencies and suppliers to ensure efficient delivery of brand and category plans.
- Align internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Develop strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Optimized website content for improved search engine rankings and increased web traffic.
Launch Marketing Manager
Ascent Chiropractic
10.2023 - 12.2023
- Developed and implemented marketing strategies for a successful launch to market.
- Optimised website content for improved search engine rankings and increased web traffic.
- Managed social media accounts to drive growth and enhance brand reputation.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
Marketing - Immunology, Oncology & Neuroscience
JANSSEN-CILAG
07.2022 - 09.2023
- Marketing for Immunology, Oncology & Neuroscience New Zealand and working alongside the Australian team.
- End-to-end product launches, ensuring timely delivery and seamless integration across all channels.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organised successful trade show exhibits, showcasing products effectively to health care professionals.
- Boosted sales performance through the creation of engaging promotional materials and targeted speaker tours to Health Care Professionals.
- Managed workload between three teams, coordinating documents, planning, budgets and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Streamlined website management processes, ensuring up-to-date information was consistently available to patients and Health Care Professionals.
Quality Assurance Assessor
MBIE / MIQ
07.2020 - 07.2022
- Working within the Quality Assurance and Risk Analysis Team to assess and provide assurance over the frameworks and processes within the Managed Isolation and Quarantine Facilities (MIQFs), their enablement functions and the wider MIQ system to highlight issues affecting the quality of those frameworks, processes and operational systems.
- Conducted field inspections to verify property characteristics, noting discrepancies between actual conditions and reported information for accurate assessments.
- Managed workload effectively by prioritising tasks according to deadlines while maintaining attention to detail in all aspects of the assessment process.
- Provided guidance on best practices for data collection and analysis, fostering a supportive and collaborative work environment.
- Continuously improved assessment procedures through regular review of internal processes, incorporation of feedback from stakeholders, and adaptation to changing industry standards.
- Achieved high levels of compliance through regular audits of exemption applications and adherence to established guidelines for qualification determination.
Overseas Experience (OE)
Working Holiday Visa
01.2018 - 03.2020
- Like many young kiwi’s, I took advantage of the UK working holiday visa to live in Edinburgh and London.
- I reached my 40th country before returning home to New Zealand at the start of the COVID19 Pandemic.
Brand Marketing Manager
AccorHotels NZ, Fiji & French Polynesia
01.2017 - 12.2017
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Created and presented monthly reports for hotel owners and General Managers across the NZ, Fiji and French Polynesian region.
- Increased customer loyalty by developing and implementing innovative programs and strategies.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Managed strategic partnerships with key influencers, resulting in increased reach and visibility for the brand such the accommodation partner for Cirque du Soleil NZ tour.
- Aligned internal teams with brand guidelines, ensuring consistent representation of AccorHotels brand and the twenty sub-brands ranging from Luxury to essentials under its umbrella.
- Supported hotel marketing initiatives by promoting special offers and packages.
- Collaborated with design teams to produce on brand visually appealing and cohesive marketing materials that resonated with target audiences.
Education
NZ Certificate in Regulatory Compliance (Core Knowledge) -
Ministry of Business Innovation And Employment
01.2022
Bachelor of International Hospitality Management - Double Major; Human Resources & Accommodation
Auckland University of Technology
Auckland, NZ01.2015
Skills
- Brand positioning
- End to end Campaign Management
- Strategic planning and alignment
- Product management
- Relationship building
- Data analysis and reporting
- ROI budget driven
Interests
Timeline
Category Brand Manager - Pain Relief
AFT Pharmaceuticals
01.2024 - Current
Launch Marketing Manager
Ascent Chiropractic
10.2023 - 12.2023
Marketing - Immunology, Oncology & Neuroscience
JANSSEN-CILAG
07.2022 - 09.2023
Quality Assurance Assessor
MBIE / MIQ
07.2020 - 07.2022
Overseas Experience (OE)
Working Holiday Visa
01.2018 - 03.2020
Brand Marketing Manager
AccorHotels NZ, Fiji & French Polynesia
01.2017 - 12.2017
NZ Certificate in Regulatory Compliance (Core Knowledge) -
Ministry of Business Innovation And Employment
Bachelor of International Hospitality Management - Double Major; Human Resources & Accommodation
Auckland University of Technology
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