Rushmi Mahmud Rushmi
Auckland,Mt Wellington
Summary
Innovative Digital Marketing Specialist known for high productivity and efficient task completion. Possess specialized skills in search engine optimization (SEO), content marketing, and social media strategy. Excel in critical thinking, problem-solving, and adaptability, ensuring successful campaign development and execution. Committed to leveraging these soft skills to drive brand awareness and achieve marketing objectives.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Creative It
Bangladesh, Bangladesh
03.2023 - Current
- Responded promptly to customer inquiries via social media platforms.
- Created content for websites, blogs, social media platforms, and online advertising.
- Conducted A and B testing on landing pages to optimize conversion rates.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Developed landing pages with high conversion rates to satisfy stringent ad network quality scores
- Analyze consumer behavior data using analytics tools, such as Google Analytics.
- Used web programming software and knowledge of HTML and XML to develop transactional web applications.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
SEO Analyst - Digital Marketing
Online
Auckland, Auckland
03.2023 - Current
- Analyzed traffic and conversion trends and developed strategies to improve traffic.
- Provided recommendations for improving website content based on keyword research results.
- Created optimized titles and meta descriptions for web pages.
- Identified link-building opportunities through backlink analysis.
- Implemented on-page optimizations such as URL structure, and internal linking.
- Monitored website performance, including traffic, rankings, and conversions.
- Optimized global brand performance in organic search engine results.
- Maintained up-to-date knowledge of the latest SEO tools and communicated this information to internal teams.
- Executed and managed banner, video, and other non-text link ad campaigns.
- Analyzed competitor websites to evaluate their SEO efforts and tactics used.
Social Media Manager
Remote
Auckland, Auckland
03.2023 - Current
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
- Designed and edited promotional publications.
- Developed and implemented strategic social media marketing plans.
- Implemented SEO best practices in social media content to improve visibility and drive website traffic.
- Managed team personnel, budget, and schedule to handle demanding PR requirements.
Retail Sales Manager
Movenpick
Auckland, Auckland
03.2021 - Current
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Reviewed store policies and made changes to streamline operations and increase productivity.
- Increased store sales by cross-selling complementary items.
- Taught junior employees proactive strategies to meet operational and sales goals.
- Directed and coordinated products, services, and sales activities.
- Planned promotional events such as in-store discounts or special offers.
- Reviewed financial statements regularly to track store performance.
Makeup Artist
Own
Auckland, Auckland
01.2021 - Current
- Researched makeup trends to learn about new products and techniques by using YouTube, beauty blogs, and magazines.
- Maintained counter hygiene standards with sanitized display units, tools, and testers.
- Provided makeup services for weddings, proms, and other special events.
- Created custom looks for special events, such as weddings, proms, and photo shoots.
- Utilized airbrush makeup techniques for flawless, long-lasting coverage.
- Applied corrective makeup techniques to cover blemishes, dark circles, and other skin discolorations.
- Developed a strong portfolio showcasing a variety of makeup styles.
- Updated and maintained customer information records and beauty services provided.
- Built and maintained a professional makeup kit with high-quality products.
- Assisted with customer requests and answered questions to improve satisfaction.
Education
Real Estate Certificate(Salesperson) - Real Estate
Open Polytechnic
Auckland, NZ09-2024
Diploma - Digital Marketing
Creative It
Bangladesh01-2023
Diploma - Make-up And Product Knowledge
Huda Make-up Studio
Auckland, NZ09-2020
Bachelor of Science - Food And Nutrition
Dhaka University
Bangladesh01-2014
Skills
- Data Analytics
- Google AdWords
- Search engine optimization (SEO)
- Email marketing campaigns
- Web analytics
- Google business suite
- Digital marketing management
- Campaign planning
- Social media marketing
- Content creation
- Virtual reality marketing
- WordPress management
- Competitor analysis
- Marketing automation
- Keyword research
Languages
English
Full Professional
Websites
Timeline
Digital Marketing Specialist
Creative It
03.2023 - Current
SEO Analyst - Digital Marketing
Online
03.2023 - Current
Social Media Manager
Remote
03.2023 - Current
Retail Sales Manager
Movenpick
03.2021 - Current
Makeup Artist
Own
01.2021 - Current
Real Estate Certificate(Salesperson) - Real Estate
Open Polytechnic
Diploma - Digital Marketing
Creative It
Diploma - Make-up And Product Knowledge
Huda Make-up Studio
Bachelor of Science - Food And Nutrition
Dhaka University
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