Sales leader with proven track record in driving revenue growth and fostering team collaboration. Skilled in strategic planning, client relationship management, and market analysis. Known for flexibility in adapting to changing business needs and consistently delivering results. Strong communicator who inspires team performance and aligns sales strategies with organizational goals.
Overview
17
17
years of professional experience
Work History
Head of Sales/Growth
Watchful Ltd
11.2023 - Current
Spearheaded go-to-market strategies for Watchful Ltd., successfully expanding into the competitive US market
Achieved $700K in Annual Recurring Revenue (ARR) within the first year of trading, securing the first two major customers in North America
Reported directly to the founder, providing strategic insights and regular updates on sales performance, market trends, and operational efficiencies
Established and optimized operational processes that ensured consistent productivity and maintained high work quality throughout the rapid growth phase
Delivered technical product demonstrations to C-Suite executives across various industries, effectively communicating the value of Watchful's offerings
Actively collaborated with the development team and end-users to influence product design and direction
Implemented a customer relationship management (CRM) system and lead generation tools such as Lusha and Pipedrive, improving lead management and sales efficiency
Head of Operations
Manukau Institute of Technology, Te Pūkenga
10.2020 - 11.2023
Led a multidisciplinary team of 25 across the fields of Hospitality, Tourism, Sport, and Social Work, delivering high-impact practical learning outcomes for students
Managed all aspects of operational efficiency, resource allocation, and the execution of strategic initiatives
Successfully expanded the School's offerings to include catering services across multiple campuses and for external clients, providing students with practical experience and generating additional revenue streams
Achieved the highest Net Promoter Score (NPS) across MIT during a challenging period, reflecting strong leadership, team engagement, and employee satisfaction
Secured new industry partnerships, generating an additional $85K in non-base revenue
Established a learning program for individuals with intellectual disabilities, which was forecasted to bring $800K in new revenue
Managed a $4.5M annual budget, ensuring strong financial performance while implementing cost-saving measures that reduce operational expenses without compromising quality
Increased student enrollment numbers by 10% across various programs through innovative marketing strategies, improved facility utilization, and strengthened relationships with industry partners
Worked closely with departments including marketing, finance, student enrolments, and people & culture to achieve targets
Implemented regular performance reviews, coaching sessions, and professional development plans for team members
Collaborated with executive leadership on strategic planning initiatives to drive business growth.
Country Sales & Operations Manager
ResDiary & DishCult
01.2015 - 09.2020
Achieved growth of 145% within the first 15 months by implementing effective sales strategies, driving new business, and nurturing strong customer relationships
Scaled the New Zealand operations from a single employee to a high-performing team of 8, leading efforts in recruitment, training, and team development
Cultivated long-term partnerships with key industry leaders, building a trusted reputation and ensuring continuous growth through client retention and loyalty
Promoted from Sales Agent to Country Manager in under four years, reflecting strong leadership, proven results, and a deep understanding of sales and operations
Successfully led and managed remote teams, ensuring high productivity, accountability, and exceptional customer service
Collaborated closely with senior leadership across global markets to develop operational strategies that aligned with objectives
Provided analysis of key market trends, using insights to adapt sales strategies and remain agile in a competitive landscape
Venues Manager
HIPGROUP
04.2014 - 02.2015
Head of Restaurant Operations
Swan At The Globe Theatre
07.2012 - 03.2014
Director of Food and Beverage
Madeville Hotel
01.2011 - 07.2012
Food & Beverage Manager
The Cadogan Hotel
06.2008 - 01.2011
Education
Diploma - Hospitality Management
Central University of Technology
Te Reo Māori Level 2 -
Manukau Institute of Technology
Auckland, NZ
Skills
Sales & Business Development
SaaS Solutions Sales
Account Management
Cold Calling
B2B Sales & B2C Sales
Business Development
Go-to-Market Strategy
Commercial Acumen
Strategic Partnerships development
Forecasting & Reporting
Customer Service and Client Relations
Market Expansion(NZ& International)
Contract Negotiation
CRM proficiency
Competitor analysis
Tech Tools
CRM-Pipedrive
HubSpot
Capsule
Jira
Notion
Asana
Slack
Canva
Key Wins
Launched a New Zealand-based Tech SaaS start-up in the US, Achieved $700K in annual recurring revenue (ARR) within just 10 months.
Secured significant revenue growth, Generated an $85K increase in non-base revenue and secured $250K in new revenue from an existing customer.
Increased enrolments, By 10%, across a range of program offerings.
Secured new revenue through a specialized initiative, $800K in new revenue focused on upskilling individuals with intellectual disabilities.
Expanded the client base, By 145% within 15 months, driving company growth and market penetration.
Improved operational efficiency, By 20%, enhancing business processes and boosting overall performance.
Established upskilling workshops, Providing key learning opportunities and team development.
Semi-professional rugby league player, Demonstrating discipline, teamwork, and resilience on and off the field.
Bungee jumped the highest in the world, Embracing adventure and pushing personal limits.