Pranav Jaya Prakash
Christchurch,CAN
Summary
As a marketing professional with 2 years of experience, I bring a solid foundation in marketing strategies and campaign execution. My expertise spans various areas, including email marketing, social media management, event marketing, and client engagement. I try to excel in collaborating with cross-functional teams to align marketing initiatives with business objectives, driving client satisfaction and brand awareness. As I continue my career journey, I am eager to contribute my skills and expertise to drive impactful marketing campaigns and deliver exceptional results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Part Time Grocery Assistant
PAK'nSAVE
Canterbury, Christchurch
03.2023 - Current
- Assists in managing the grocery department with 70 other team members
- Stock filling and re-filling whenever needed
- Working in a team to make sure items and products are well in place and ready for use
- Assisting customers with their queries and grocery requirements
- Managing time at the store and meeting goals well in advance.
Email Marketing Specialist
Leena AI
Karnataka, Bengaluru
01.2022 - 01.2023
- Handled Marketing and email marketing initiatives for the US region.
- Expanded customer base by 22% by successfully developing strategies and content around consumer's journey starting with welcome flows to monitoring their behavior.
- Collaborated with relevant sales and product teams to discuss common goals and requirements to better serve clients and stakeholders.
- Worked closely with the design team to enhance social media engagement and scheduling campaigns.
- Increased client interaction by 40% with marketing ideas implemented in email marketing initiatives.
- Handled the entire marketing engagement journey of the consumers with some tech platforms.
- Also handled event marketing for the US region and worked closely with the US sales team to set up events, online and in-person. Conducted at least 5-6 events in the US region.
- Regularly conducted webinars to increase product awareness.
- Handled huge amounts of data and worked closely with the data research team to aim for qualified data.
- Good experience with Email marketing dynamics like Open Rates, Click-through rates(CTRs), engagement, and growth of the campaigns.
- Increased open rates by 35% by constantly trying A/B testing.
Marketing Associate
Crewscale
Karnataka, Bengaluru
10.2020 - 01.2022
- Successfully built and managed an MQL pipeline for the sales team targeting the Indian market.
- Demonstrated exceptional ability to generate more than 400 B2B leads through successful email and LinkedIn campaigns in India.
- Implemented effective marketing strategies resulting in increased lead generation by 60% for key profiles in the industry.
- Tracked, recorded, and analyzed results and KPIs to optimize content and campaign effectiveness for targeting potential customers and increased open rates by 23%
- Researched and analyzed competitors' tactics, methods, and strategies to gain insights.
- Delivered campaigns and marketing projects on time increased turnaround time by at least 10%
- Developed engaging content and strategy for bringing in more customers by constantly engaging in social media and increased reach.
Data Science Intern
Tata Consultancy Services
Karnataka, Bengaluru
01.2019 - 04.2019
- Analysed huge sets of data using Python, R and Excel
- Learned Machine Learning methods and statistics during the period
- Data Mining and data wrangling
- Data visualisation using Tableau and Power BI.
Education
Masters in Business Information Systems -
University of Canterbury
true06-2024
Bachelor of Engineering, Information Science -
Visvesvaraya Technological University
12.2019
Skills
- Observation & Presentation
- Decision making
- Communication
- Hubspot
- Content creation
- Google adds and analytics
- Meta
- Business valuation
Affiliations
CrewscalePAK'nSAVE
- I am a keen cricket follower and play for the Canterbury Phoenix cricket team in Christchurch Premier League
- Nominated as treasurer for the Business Taught Masters club in university.
- A traveler who has visited 5 countries (India, Singapore, Sri Lanka, UK and New Zealand.
Certification
- Google- Google Analytics for Beginners
- Hubspot- Email Marketing Certificate
Accomplishments
- Awarded the award titled 'Nimble' worker at Leena AI for increasing consumer engagement by at least 40% in the US region which helped the sales team close deals worth 2-3 US million dollars.
Timeline
Part Time Grocery Assistant
PAK'nSAVE
03.2023 - Current
Email Marketing Specialist
Leena AI
01.2022 - 01.2023
Marketing Associate
Crewscale
10.2020 - 01.2022
Data Science Intern
Tata Consultancy Services
01.2019 - 04.2019
Masters in Business Information Systems -
University of Canterbury
Bachelor of Engineering, Information Science -
Visvesvaraya Technological University
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