Sally Tau

• Lead and manage Sales Team and Coordinators
• Track market developments, create strategies, set up sales plans, and maintain customer relations
• Set and exceed team KIPS
• Lead and executing our sales and marketing strategy
• Oversee day-to-day sales, monitoring, and forecasting to better understand the market
• Help develop new products and services using market research; identify new target markets; analyse and report on advertising and marketing campaigns; report on sales and make sure sales targets are met
• Develop, maintain and manage customer relationships with key customers
• Create and give sales presentations, attend trade shows.

• HR Support, Contract Support, Immigration and Business Support, Events and Membership, 3,000 membership retention and new membership
• Implemented comprehensive onboarding program for new members to facilitate smooth integration into the organization.
• Organized successful networking events, fostering connections among members and industry professionals.
• Presented detailed reports at board meetings on progress towards meeting established goals as well as insights gathered from direct interaction with members.
• Conducted regular surveys to gather feedback from members on satisfaction levels and areas for improvement.
• Collaborated with marketing team to create compelling promotional materials for prospective members.
• Developed strong relationships with key stakeholders, including corporate partners, sponsors, and community organizations.
• Collaborated with other departments within the organization to ensure seamless coordination of member-related activities and events.
• Analyzed membership data to identify trends and opportunities for growth, informing future strategy decisions.
• Served as primary point of contact for member inquiries, providing exceptional customer service in all interactions.
• Managed membership database, ensuring accurate record-keeping and timely updates on renewals or changes in status.
• Established clear performance metrics for measuring success in membership growth, retention, engagement, and overall satisfaction.
• Enhanced member engagement by developing and implementing targeted membership programs.
• Worked closely with the finance department to monitor revenue generation from memberships and related services.
• Liaised with coworkers and immigration candidates to answer questions, resolve issues, and explain immigration policy.
• Explained visa rules and regulations to comply with Department of Labor and Department of State standards.
• Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
• Maintained accurate HR records in compliance with applicable laws, ensuring efficient data retrieval when required.
• Organized and led staff orientation programs and training to promote collaboration.
• Participated in ongoing professional development seminars to stay current on best practices within the alcohol and liquor licensing field.
• Improved liquor license application approval times with thorough and timely evaluation of submitted materials.
• Maintained up-to-date knowledge of liquor industry trends and changes in regulatory requirements, ensuring accurate application reviews.

• Identify and target results-orientated, high revenue, potential selling opportunities
• Evaluated customer feedback on a regular basis to identify areas for improvement within venue operations and implemented necessary changes accordingly.
• Supervised events from start to finish using effective crowd control methods.
• Implemented and enforced safety policies and procedures to manage risks and prevent accidents and mishaps.
• Implemented inventory control measures for venue supplies and equipment to reduce waste and improve cost management.
• Maintained updated knowledge of industry trends, competitor offerings, and market demands to inform strategic decisions about future event offerings at the venue.
• Inspected facility daily for overall cleanliness and to check supply quantities for reordering and restocking.
• Increased event bookings by developing and maintaining strong relationships with clients and vendors.
• Increased repeat business by consistently providing exceptional customer service to clients throughout the planning process, event execution, and post-event followup.
• Coordinated with cross-functional teams to ensure seamless event execution, leading to positive guest experiences and strong client relationships.
• Plan and implement an ongoing targeted account development in order to create new revenue opportunity
• New Account Development – new and competitor accounts, research, referrals, existing accounts, networking, in person sales calls
• Develop and annual Sales Plan and execute an effective Sales Program that will target and solicit most probable leads and generate new business

Other

• Business Conversion increased by 2% from 45.2% (FY18) to 47.2% (FY19)
• Mentor for indigenous staff - 1year internal pilot program
• Tahuna Te Ahi - Indigenous Leadership Programme - professional development series

Secured Contracts

MOTAT VENUE 3 Year Contract Preferred Supplier

LIFE VENUES 1.8 projected revenue Contract Preferred Supplier

REGIONAL FACILITIES 3/3 years right for renewal – All Auckland Conventions Venues, Preferred Supplier

Night Noodle Markets, License Holder Beverage and Operations 3 Year Contract

Clevedon Polo Food and Beverage year on year BID

CINZ MEETINGS 5year partnership 2016 - 2021

Group Analysis

Total Number of Events – 748

Total Number of Guests – 149,434

Event Type Split

Multi-Days – 36.7%

Banquets – 33.5%

Day Meetings – 24.5%

Cocktails – 3.3%

Sales

• Develop and annual Sales Plan and execute an effective Sales Program that will target and solicit most probable leads and generate new business.
• Establish strong relationships with industry and business organisation's
• Identify opportunities to contract Auckland Venues as preferred suppliers.
• Represent company at Trade Shows and Networking events to promote product.
• Develop and maintain positive relationships with client base.
• Travel nationally as required to conduct sales calls, promote the product and review competition and promote The Kitchen c/o to all facets of the industry.
• Identify customer needs to win business, balance competition against yield management requirements.
• Develop and conduct persuasive verbal sales presentations and site inspections for prospective clients.
• Use professional sales techniques to effectively negotiate best possible terms and conditions that articulate and leverage benefits of The Kitchen c/o to convert sales opportunities.
• Steady growth, through strong industry relationships and partner negotiations
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Created strong market leader in catering and event industry

Customer

• Manage and contract business, while maintaining accurate documentation of all customers and any communication or operational notes
• Handle objections to resolve customer problems as required
• Meet and host/entertain clients where appropriate to the level of their business
• Optimise revenue through selling all touch points of the wider business product (accommodation / tower/ restaurants / convention services)
• Use CRM to effectively plan sales strategy and manage client activity
• Maintain good working relationships with all colleagues

Brand and Social Media

• Maintain and oversee brand integrity across all The Kitchen c/o Sky City activities
• Develop all collateral and supporting paperwork in line with brand guidelines
• Maintain and over-see all Social Media initiatives for The Kitchen c/o Sky City
• Maintain and keep updated all image gallery for The Kitchen c/o Sky City
• Maintain all current register and competitor analysis of all market competitors
• Work directly with Marketing Department and DOS to develop and deliver a market plan within budget
• Work directly with marketing Department on a branding exercises, menus, social media, exhibitions, Flyers, advertising

Administration

• Maintain all files, records and correspondence in an effective manner
• Prepare and present reports and projections for monthly reports and when required
• Prepare accurate Profit and Loss reports for each event
• Maintain strict forecasting process for all events
• Participate in all sales related and finance meetings for our department
• Compliance to Policy and Procedure
• Effective budgeting and cost control of all travel as required

Health and Safety

• Actively demonstrate awareness and understanding of Host Responsibility and Health and Safety process by acting in accordance with training and policies

• Increased lead generation by implementing targeted marketing strategies and conducting thorough market research.
• Built long-lasting client relationships through consistent communication, trust-building activities, and excellent customer service.
• Identified new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity.
• Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility.
• Conducted regular competitor analysis to stay informed about industry trends and potential threats, enabling the company to quickly adapt its strategies as needed.
• Streamlined sales processes for increased efficiency, enabling faster deal closure and improved client satisfaction rates.
• Set ambitious yet achievable sales targets for the team, fostering a competitive environment that encouraged high performance among team members.
• Leveraged social media platforms to connect with potential clients, enhancing brand recognition within target industries and markets globally.
• Delivered engaging presentations at conferences, promoting the company''s products or services to a wider audience and generating leads.
• Organized networking events to engage potential clients, resulting in strengthened brand awareness and an expanded professional network.
• Represented company and promoted products at conferences and industry events.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.

• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.
• Worked well in a team setting, providing support and guidance.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Worked flexible hours across night, weekend, and holiday shifts.
• Organized and detail-oriented with a strong work ethic.
• Demonstrated strong organizational and time management skills while managing multiple projects.

• WESTPAC RAFTERS CAFÉ,
• LOUIS VUITTON CUP RACING,
• ANZFW – Air New Zealand Fashion Week – Operations Manager
• Supervised operations staff and kept employees compliant with company policies and procedures.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Developed and maintained relationships with external vendors and suppliers.
• Developed systems and procedures to improve operational quality and team efficiency.
• Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
• Oversaw facility maintenance, ensuring optimal functionality of equipment and infrastructure at all times.
• Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Developed strong relationships with vendors, resulting in better pricing and improved service quality.
• Set, enforced, and optimized internal policies to maintain responsiveness to demands.