Sam Mercer

• Analyzed consumer trends data to inform product offerings and services.
• Managed customer inquiries and resolved issues to maintain client satisfaction.
• Established relationships with suppliers for resource optimization.
• Established pricing structures for products and services.

As part of my Master of Applied Finance, I completed a industry project with Goodman Fielder alongside a team of three other masters students. The project involved producing a full benchmarking and capital structure report for the company. I benchmarked Goodman Fielder’s operating and financial performance across a range of metrics, analysed margin and efficiency trends, and compared ESG practices across relevant categories. I also assessed the company’s current and historical capital structure using gearing and leverage ratios, ran alternative debt to equity scenarios, and contributed to strategic recommendations for improving financial resilience and long-term positioning in the market.

• Developed product knowledge to effectively communicate features to customers.
• Managed inventory levels to ensure product availability and organization.
• Developed key customer relationships to increase sales.