Samantha Musson

I am an extremely passionate and ambitious individual that drives results from a systematic approach of analyzing and understanding industry trends, I can easily identify gaps, and work through strategic solutions on how to take on new opportunities. I have a passion for retail and understanding consumer behavior. Over the last 10 years I have been fortunate to work alongside some of the most renowned brands within in the Consumer Electronics and Household Appliance industry.

• Implemented price optimization for the Whiteware category, removed our high low strategy and focused on an EDLP pricing strategy to remain more competitive in market, by doing this we have grown same store retail sales by 20% and sold an additional 10K units over the last 6 months.
• Improved in store customer shopping experience with Bose by collaborating with them to create NLG/Bose Microsite through QR codes on their product displays, provided customers the option to review more product specs/details and comparisons on their mobile phones whist still being able to transact the sale through NLG web store.
• Overhauled the entire Small Appliance category strategy with a strong focus to inspire customers through creative marketing by providing customers additional content such as recipes in our Catalogues and through EDM's, had an additional recipe website created to link the correlation between catalogue and online providing customers with a full omni experience. By doing this we grew market share to an all-time high.
• Won supplier of the year award for Noel Leeming Group in 2016 whilst working at Exeed.