Sandy Zhou
Auckland,AUK
Summary
Hi there, I'm Sandy. With a solid background in New Zealand's FMCG sector, I've honed my skills in digital marketing, blending strategy with hands-on execution.
My journey has been anything but conventional, with a rich mix of marketing, design, and UX. I've found my groove in social media marketing, where I've helped brands amplify their presence and connect with audiences. My secret sauce? Understanding user experiences inside out, ensuring every interaction feels seamless and engaging.
Passionate about pushing boundaries, I thrive on delivering results that go beyond expectations.
Overview
8
8
years of professional experience
Work History
Global Digital Marketing Manager
Spring Sheep Milk Co.
01.2020 - Current
- Develop data-driven social media strategies for NZ market.
- Create impactful content to boost engagement and expand reach.
- E-commerce Operations Management.
- Lead brand digital asset creation for campaigns.
- Support planning and execute impactful marketing events.
- Develop compelling promotional content for events.
- Manage website content for relevance and engagement.
- Maintain messaging and branding consistency for brand recognition.
Motion Graphic Specialist
Antipodes skincare Ltd
02.2018 - 09.2019
Freelance Motion Graphic Designer
04.2017 - 09.2017
Videographer
World TV
11.2016 - 03.2017
Education
Applied Computing, Master -
Lincoln University
UX Design, Diploma -
Glasgow Caledonian University
07.2023
Creative Technologies. -
Wellington Institute of Technology
11.2015
Journalism of Broadcasting and TV. -
Huaqiao University
06.2013
Skills
- Digital Marketing
- SEM and SEO strategy development
- Social Media Management
- Content Marketing Strategy
- Branding and design expertise
- Photography, videography, and editing skills
- Proficient in cloud & Microsoft Office tools
- Expert in Adobe Creative Suite
- Prototyping
- Design thinking
- UX Design
- Use Case Study Generation
Tool Stack
- Figma
- Miro
- Adobe Suite
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Global Digital Marketing Manager
Spring Sheep Milk Co.
01.2020 - Current
Motion Graphic Specialist
Antipodes skincare Ltd
02.2018 - 09.2019
Freelance Motion Graphic Designer
04.2017 - 09.2017
Videographer
World TV
11.2016 - 03.2017
Applied Computing, Master -
Lincoln University
UX Design, Diploma -
Glasgow Caledonian University
Creative Technologies. -
Wellington Institute of Technology
Journalism of Broadcasting and TV. -
Huaqiao University
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