Sanjay Mehta

• Become the go-to support for all technical issues that arise with PH Digital reporting and connection /tracking delivery using Google Tag Manager, GA4, Looker Studio.
• Assist with onboarding and connecting new reports using Supermetrics to relevant platforms.
• Putting together agency data for monthly market report that go out to existing and potential clients.
• Be on hand for any ad-hoc troubleshooting required to the wider team.
• Setting and monitoring completion of deliverables in relation to any reporting.
• Create documents and how to processes for any updates.
• Daily checking of the PH tracking system to alert any issues in client accounts.

• Develop and present comprehensive digital strategies and campaign plans for new clients, manage key client accounts, and lead quarterly business reviews with action plans and growth targets.
• Oversee daily management of client portfolios, including ad creation, budget management, reporting, and optimisation across platforms like Facebook, Google, Klaviyo, and Mailchimp.
• Maintain strong communication and relationships with clients, ensuring proactive planning, transparent reporting, and timely resolution of campaign performance issues.
• Analyse ad platforms to improve performance, manage technical setup for new clients, and commit to ongoing upskilling in emerging tools and trends.
• Identify upsell opportunities (e.g., SEO, service add-ons), scout potential clients/partners, and support internal innovation through R&D of new platforms.

OWN CLIENTS

• OOBE- (Google Shopping)
• Chapel Park Dental - (Google Ads)
• Summerfield - (Google Ads)
• Tech Futures Lab - (Google Ads)

AGENCY ROLES

Ongoing

Digital Marketer (Contract) - Digital Hothouse

Digital Marketer (Contract) - Noone Studio

Digital Marketer (Contract) - Punctuate

Fixed

• Senior Performance Director (Contract). Momentum Group NZ. 9 Months
• Senior Performance Strategist (Contract). Crave Global. 6 Months
• Senior Search Specialist (Contract). Stanley St. 10 Months
• Digital Marketing Specialist (Contract). Calibre + Candor. 4 Months
• Paid Search Specialist. Reprise Australia (Remote Contract). 3 Months
• Site Tracking Project (Contract). Wavemaker NZ. 2 Months
• Programmatic Trader (Contract). Xaxis. 4 Months
• Search Marketing Specialist (Contract). Double. 3 Months
• Digital Performance Manager (Contract). Krunch. 8 Months
• SEM Specialist (Contract). Spark New Zealand. 4 Months
• Performance Specialist (Contract). Momentum Group NZ. 1 Year, 9 Months
• Search Marketing Specialist (Contract). Contagion 2 Months
• Digital Marketing Manager (Contract). Touch Marketing. 1 Year, 1 Month
• Search Specialist (Contract). Online Asset Partners 5 Months
• Search Specialist (Contract). MBM. 1 Year, 1 Month

• I oversee the strategic side of all search accounts in the GroupM agency portfolio (4 agencies, 50 clients).
• I am responsible for building process, training documents, and best practices for the Search team, agencies and clients.
• I am also involved and provide support on new business pitches.
• I manage a team of 4 and monitor and support their development.
• I am also the designated go-to for Google Analytics, and Tagging (Tag Manager) across the group.
• Account managed myself - University of Auckland, Vodafone

• Responsible for developing SEM side of the business - new products, industry updates, training staff and clients.
• Offer support and strategic input across Ikon Search clients.
• Managed 2degrees Search account.
• Manage Search Specialist and Digital Traffickers work.
• Involved in launching SEO offering to agency and clients.
• The lead on tracking and tagging across all our clients using Google Tag Manager and Google Analytics.