Sanket Patil
Auckland CBD,New Zealand
Summary
Learning Digital Advertising since 2008. Talented advertising professional skilled in building campaign engagement. Demonstrates strengths in networking and relationship-building to grow productive partnerships. Collaborative team player committed to achieving business targets. Delivers results using data-driven approaches and multi-channel marketing expertise. Organises strategies for maximum impact with optimum timing, collateral and placements. Tech-savvy with more than 15 years in Digital advertising.
Overview
16
16
years of professional experience
Work history
Technical Account Manager
Helium
Auckland, New Zealand
11.2022 - Current
- Project Management, Data Analytics, Data Governance, Data Migration, and Data Transformation
- Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
- Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
- Presented findings from data analysis in a clear, concise manner that was easily understood by stakeholders at all levels of the organization.
- Drafted reports summarizing progress made on projects for review by executive leadership team.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
- Tools - Adobe Campaign Standard, Adobe Analytics, Adobe Audience Manager, CDP Integration
Programmatic Specialist
OMD New Zealand
Auckland, New Zealand
08.2022 - 11.2022
- Managed online advertising campaigns using Dv360, TTD, TikTok, Linkedin and other digital platforms.
- Monitored industry trends in digital media technology to ensure company remains competitive.
- Tracked key performance indicators related to digital media campaigns such as cost per click, impressions served, clicks generated.
- Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
- Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
- Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
- Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
- Utilized Twitter and Facebook to promote products, services and content.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
Head of AdTech and Data
Scroll Media
Auckland, New Zealand
09.2021 - 08.2022
- Developed and maintained digital advertising campaigns across multiple platforms.
- Created reports to analyze performance of digital advertising campaigns.
- Established KPIs for digital advertising campaigns and monitored progress against goals.
- Coordinated with internal teams to ensure proper implementation of campaigns.
- Performed QA checks on all digital ad placements.
- Optimized campaigns in response to analysis of data and feedback from clients.
- Drafted creative briefs for design team members, ensuring accuracy and timeliness of deliverables.
- Provided technical support for customers when troubleshooting issues related to digital ads.
- Collaborated with sales representatives to develop effective strategies for marketing products online.
- Managed budgeting process for all digital ad campaigns, ensuring costs stayed within allocated budgets.
- Researched new technologies and trends in the industry, keeping up-to-date on changes in the field.
- Maintained accurate records of all activities associated with each campaign.
- Analyzed customer data to identify target audiences, create segmentation models, and measure effectiveness of campaigns.'
- Tools : Dv360, Google Admanager, Rubicon PMP
Product Operations Technical Specialist
Stuff
Auckland, New Zealand
04.2021 - 09.2021
- Conducted regular meetings with stakeholders to discuss product operations strategies.
- Collaborated with engineering teams to develop new features that meet customer requirements.
- Conducted regular performance reviews of digital tools and platforms to ensure optimal performance.
- Analyzed data from web analytics tools to identify areas for improvement in user experience.
- Designed and executed campaigns to promote products and services through digital channels.
- Collaborated with stakeholders to create a comprehensive digital marketing plan.
- Provided technical support for users experiencing issues with the company's website or apps.
- Implemented A and B testing processes to evaluate different versions of webpages for better performance.
- Oversaw the development of new applications aimed at enhancing user experience.
- Coordinated cross-functional teams consisting of developers, designers, marketers.
- Communicated with sales department and account executives to update account information.
- Evaluated methods and procedures for collecting data to measure effectiveness of surveys, opinion polls and questionnaires.
Revenue Product Manager- Data, Rich-media & Video
(Stuff.co.nz)
Auckland, New Zealand
03.2020 - 04.2021
- Performed QA checks on all digital ad placements.
- Managed budgeting process for all digital ad campaigns, ensuring costs stayed within allocated budgets.
- Collaborated with sales representatives to develop effective strategies for marketing products online.
- Provided technical support for customers when troubleshooting issues related to digital ads.
- Worked closely with third-party vendors to ensure timely delivery of materials needed for campaign execution.
- Maintained accurate records of all activities associated with each campaign.
- Implemented testing plans to optimize user experience and maximize performance metrics.
- Responded promptly to client inquiries regarding campaign status or results.
- Analyzed large datasets to identify trends, patterns and correlations for business insights using Adobe Audience Manager
- Created predictive models to forecast customer behavior using Adobe Audience Manager
- Translated raw data into meaningful information using statistical techniques.
- Collaborated with stakeholders across the organization to understand their needs from a data perspective.
- Maintained documentation of all the processes related to Data Analysis.
- Performed quality assurance testing on newly developed reporting solutions.
- Tools : Adobe Audience Manager, Adobe Analytics, Google Admanager,
Programmatic Trader
GroupM New Zealand
Auckland, New Zealand
08.2019 - 03.2020
- Managed online advertising campaigns using Dv360, TTD, TikTok, Linkedin and other digital platforms.
- Monitored industry trends in digital media technology to ensure company remains competitive.
- Tracked key performance indicators related to digital media campaigns such as cost per click, impressions served, clicks generated.
- Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
- Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
- Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
- Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
- Utilized Twitter and Facebook to promote products, services and content.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
Programmatic Buyer
Acquire - Data Driven Marketing
Auckland, New Zealand
02.2019 - 06.2019
- Managed online advertising campaigns using Dv360, TTD, TikTok, Linkedin and other digital platforms.
- Monitored industry trends in digital media technology to ensure company remains competitive.
- Tracked key performance indicators related to digital media campaigns such as cost per click, impressions served, clicks generated.
- Collaborated with graphic designers to create visually appealing graphics for digital campaigns.
- Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
- Implemented remarketing tactics such as retargeting ads that cater specifically towards past visitors of a website.
- Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
- Utilized Twitter and Facebook to promote products, services and content.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
Business Consultant
Scroll Media
Auckland, New Zealand
07.2018 - 01.2019
- Provided technical support for customers when troubleshooting issues related to digital ads.
- Collaborated with sales representatives to develop effective strategies for marketing products online.
- Worked closely with third-party vendors to ensure timely delivery of materials needed for campaign execution.
- Maintained accurate records of all activities associated with each campaign.
- Developed and maintained digital advertising campaigns across multiple platforms.
Director - Publisher Development
C1X Inc.
Mumbai Area, India
11.2014 - 04.2018
- Onboarding online Publisher on C1X platform
- Supply side platform
- Header Bidding solution for publisher
Sr. Manager, Publisher Relationship & Media Planning
ZEDO
10.2012 - 11.2014
- Conducted A and B testing experiments on landing pages or ad copy to improve conversion rates.
- Developed and implemented comprehensive digital media strategies to meet organizational goals.
- Analyzed data from various sources, such as web analytics tools, to gain insights into user behavior and trends.
- Created campaigns across multiple platforms including social media, email, display advertising, search engine optimization, and website design.
- Managed the day-to-day operations of digital media accounts for clients.
- Worked closely with other departments to ensure that all digital assets are consistent with overall marketing objectives.
- Identified target audiences and developed effective messaging strategies to maximize engagement.
Manager, Client Servicing
L&K Saatchi & Saatchi
01.2012 - 06.2012
Associate, Strategic Projects
Directi
09.2010 - 10.2011
Associate Account Manager
Affinity Global Inc.
01.2008 - 08.2010
Education
Graduate Diploma in Business, Marketing/Marketing Management, General -
New Zealand Qualifications Authority
01.2019
Bachelor of Business Administration (B.B.A.), Marketing -
University of Mumbai
01.2007
Skills
- Digital Advertising
- DMP
- CDP
- Presentations
- Data Analysis
- Project Management
- Data Mapping
- Data Migration
- Adobe Audience Manager
- Google Admanager
- PMP deal
- DV360, TTD, Adobe Ad Cloud
- Google Analytics
- Brand Promotion
- Digital Media
- Campaign Management
- Analytics and Reporting
Languages
English
Advanced
Hindi
Advanced
Marathi
Advanced
Timeline
Technical Account Manager
Helium
11.2022 - Current
Programmatic Specialist
OMD New Zealand
08.2022 - 11.2022
Head of AdTech and Data
Scroll Media
09.2021 - 08.2022
Product Operations Technical Specialist
Stuff
04.2021 - 09.2021
Revenue Product Manager- Data, Rich-media & Video
(Stuff.co.nz)
03.2020 - 04.2021
Programmatic Trader
GroupM New Zealand
08.2019 - 03.2020
Programmatic Buyer
Acquire - Data Driven Marketing
02.2019 - 06.2019
Business Consultant
Scroll Media
07.2018 - 01.2019
Director - Publisher Development
C1X Inc.
11.2014 - 04.2018
Sr. Manager, Publisher Relationship & Media Planning
ZEDO
10.2012 - 11.2014
Manager, Client Servicing
L&K Saatchi & Saatchi
01.2012 - 06.2012
Associate, Strategic Projects
Directi
09.2010 - 10.2011
Associate Account Manager
Affinity Global Inc.
01.2008 - 08.2010
Graduate Diploma in Business, Marketing/Marketing Management, General -
New Zealand Qualifications Authority
Bachelor of Business Administration (B.B.A.), Marketing -
University of Mumbai
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