Summary
Overview
Work History
Education
Skills
Languages
Timeline
AdministrativeAssistant

Sarah Mulholland

Cromwell,OTA

Summary

With 20 years of experience in the tourism industry, I bring a proven track record of reliability, trustworthiness, and honesty. My professional demeanor and positive attitude are consistently maintained in all aspects of my daily tasks and responsibilities. I excel in communication, effectively utilizing various mediums to connect with both colleagues and clients. As an adaptable individual, I thrive in both independent and team-oriented environments. Known for my strong work ethic, maturity, organization, and motivation, I am driven to achieve my goals. Now, ready to take the next step in my career path and leverage my extensive sales and revenue skills in a role that challenges and fulfills me.

Overview

17
17
years of professional experience

Work History

Market Manager

Expedia Group
04.2017 - Current
  • Effectively managed time and delivered clear communication in my day to day actions while working remotely with other internal teams across NZ and APAC
  • I consistently leverage my self-motivation and preference for structured workflow to drive results in these domains
  • Delivered exceptional account management services for a wide array of premier commercial lodging offerings, surpassing targets on multiple performance measures to drive overall business success.
  • Maximized performance and sales by analyzing market trends, partner needs, business opportunities and utilizing the suite of Expedia Group tools
  • Leveraged Expedia Group distribution and sale strategies to maintain continuously optimised supply health.
  • Ensured a clear understanding of market data, reports, and potential areas for improvement by effectively communicating with key internal and external stakeholders on a daily basis.
  • This includes education about current online marketplace distribution challenges and actions they can take to overcome
  • Played a vital role in securing an appealing assortment of offers from various partners within Expedia Group to drive successful marketing efforts.
  • Delivered comprehensive training on all aspects of the Expedia Group extranet, including our complimentary revenue management tool, demonstrating a strong understanding of the platform
  • Provided training, support and continuous feedback to other team members to enable their development and up-skill
  • Participated in regular internal training and coaching sessions to ensure my sales skills were constantly improving
  • Planned and hosted local partner appreciation and training events

Sales Executive

Aoraki Mt Cook Alpine Village Ltd
10.2016 - 03.2017
  • Responsible for managing client relationships with travel trade partners and held responsibility for ensuring contracts, agent training, rates and negotiating allotments are managed in accordance with the AMCAVL sales and marketing strategic plan
  • Analyzed sales and marketing data for improved strategies.
  • Role included but was not limited to; Strategically negotiate rates and allotment contracts with the travel trade (retail, wholesale, inbound)
  • Professionally and efficiently managed travel trade relationships with all AMCAVL brands
  • Proactively managed yield and occupancy working with agents to develop new series, products and drive exposure and promotional opportunities
  • Worked alongside the Reservations Manager to maximise hotel occupancy, yielding and efficient allocations
  • Worked with the Reservations Manager and S&M Manager to analyse the business and provide dynamic pricing guidance and strategy
  • Assisted the Reservations Manager to manage siteminder, OTAs and online distribution as required
  • Worked alongside the Tourism departments to actively promote the activities and drive growth through inbound, retail, and wholesale operators
  • Producing and distributing product updates and newsletters to wholesale and retail agents
  • Provided agent training for suppliers and staff training with key partners; Contribute to and implement the sales and marketing plan for the travel trade for all of AMCAVL brands
  • Drive offshore training and sales events as per the sales and marketing plan
  • Represent the hotel at trade events such as TRENZ as required and directed by the AMCAVL/UH S&M Manager; Utilise customer insights and data to provide recommendations to drive category distribution and market share
  • Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.

Regional Revenue Manager

Rydges Hotels & Resorts
06.2012 - 09.2016
  • Implemented yield strategy techniques to maximise revenue across six New Zealand hotels by managing the mix of business, price, inventory and distribution
  • Ensure alignment through internal department strategies including but not limited to; Revenue Management/Sales/Conference and Social Media
  • Lead and manage the hotel level revenue managers across six New Zealand hotels whilst supporting with reservation management practices and data integrity
  • Maintained, improved and oversee hotel pick up/rate shopping and Forecasting tools
  • Using these key tools to implement strategies to maximise yield, set up promotional opportunities and increase hotel exposure
  • Manage rate solicitation, allotment and availability contracting process with the General Managers
  • Update all distribution channels to reflect revenue plans, ensuing rate parity across all channels
  • Seek out and recommend promotional opportunities through hotel direct websites and Online Travel Agencies taking into account seasonal requirements and forward holdings
  • Monitor and analyse competitor hotels and our market share within the cities
  • Worked with the Australian corporate office to ensure New Zealand revenue platforms and tools are operating to brand standards
  • Run weekly/monthly and annual revenue meetings and workshops and provide training material and documents
  • Provide analytical documents to ensure hotel performance and position in the market place is explained.

Reservations Manager

Rydges Melbourne Hotel
10.2011 - 06.2012
  • Ran the day to day operation of the reservations office and staff for a large, busy CBD hotel
  • Ensured the diverse crew, corporate, conference and leisure guests reservation details were booked with the highest level of detail.

Reservations & Revenue Manager

Rydges Hotel Queenstown
01.2008 - 10.2011
  • Implemented yield strategy techniques to maximise revenue and ensure budgets are reached and market plans followed
  • Ensure alignment through internal department strategies including but not limited to; revenue management/sales/conference

Education

Sales & Strategy Planning Workshop -

Nick Healey
01.2016

Negotiation Skills Course & Refresher -

Tony Shepherd
01.2016

National Development Program -

Tourism Export Council
01.2015

Skills

  • Revenue Analysis
  • Client Relations & Relationship Building
  • Sales Operations
  • Key Account Management
  • National Account Management
  • Solution Selling
  • Strategic Planning & Sales
  • Market Intelligence
  • Pricing Strategy
  • Performance reporting
  • Yield Management
  • Goal Setting and Achievement
  • Time Management
  • Microsoft Outlook, Excel
  • Collaboration
  • Networking Events
  • Salesforce
  • Strategic Thinking
  • Problem Analysis

Languages

English

Timeline

Market Manager

Expedia Group
04.2017 - Current

Sales Executive

Aoraki Mt Cook Alpine Village Ltd
10.2016 - 03.2017

Regional Revenue Manager

Rydges Hotels & Resorts
06.2012 - 09.2016

Reservations Manager

Rydges Melbourne Hotel
10.2011 - 06.2012

Reservations & Revenue Manager

Rydges Hotel Queenstown
01.2008 - 10.2011

Sales & Strategy Planning Workshop -

Nick Healey

Negotiation Skills Course & Refresher -

Tony Shepherd

National Development Program -

Tourism Export Council

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Sarah Mulholland