I am a dynamic digital leader with a proven track record in New Zealand Media agencies, excelling in digital strategy development and team leadership.
Experienced in driving digital transformation initiatives across finance, utilities and retail industry clients.
I am able to leverage AI and machine learning to deliver innovative solutions and I am committed to fostering strong client relationships and achieving exceptional business results through meticulous attention to detail.
As Head of Digital Performance my core purpose is to create a centre of excellence across all Spark Foundry digital clients, driving strong performance, exceptional work and leading a team of engaged experts.
I act as the key escalation point and confidently take the lead on delivering best-in-class performance media.
Leading the Platforms and Search team in New Zealand my role is to ensure seamless delivery of ad platform implementation, trading and reporting in conjunction with the broader media team.
Alongside the rest of the senior leadership team my focus is on helping to build a culture at Spark Foundry NZ that creates work that matters whilst living and breathing our values.
My key objective in this role was to set and lead the future agenda of digital transformation for H&S clients, particularly focusing on the area of digital strategy, including audiences, ad tech, mar tech, and data.
I worked closely with the General Manager of Digital, to set roadmaps (beyond just BAU) that were appropriate to individual clients. Stretching their digital solutions beyond the norms to accelerate business growth beyond their competition.
The other component of this role required that I oversee the digital planning and implementation requirements across H&S clients and inspired internal teams to deliver stronger digital solutions aiming to achieve best in class campaigns.
I started my journey at MBM in 2018 as a Digital Manager. Over my 6 years there I worked hard to deliver great work for my clients as well as build a strong internal culture.
As a Digital Director I was responsible for shaping and executing digital media strategy across my client portfolio. My primary focus was to drive meaningful business results through innovative, data-led media solutions and act as a trusted advisor and strategic partner for my clients.
Publicis Next Generation Board Member 2020/21
Prof G Certified Strategist - March 2021
Section4 Certified Platform Strategist - April 2021
Section4 Certified Product Strategist - May 2021
Section 4 Certified Brand Strategist - October 2021