Shae Parsons
Product Specialist
Auckland
Summary
I'm Shae, an accomplished technology sector professional with a strong background in product development and management. I possess a deep understanding of marketing, customer service, and programming concepts, enabling full immersion in the product lifecycle. I am eager to apply my project management prowess and comprehensive product knowledge in a Business Analyst role focused on Product Ownership and Management. As a dynamic and technically proficient professional, I bring a unique blend of product knowledge, programming concepts, and project management expertise. I am excited about the opportunity to leverage these skills to drive successful product outcomes and contribute to your organisation's growth and success.
Overview
5
5
years of professional experience
3
3
Tertiary qualifications
Skills
- Product Development and Programming Concepts Expertise in understanding product development processes and programming concepts, allowing me to bridge the gap between technical teams and stakeholders
- Business Software Applications: Proficient with JIRA, Confluence, Microsoft Suite and CRM software
- Stakeholder Relationship Management: Strong interpersonal skills fostered through cross-team collaboration, leading to successful project outcomes and collaborative success
- Work Prioritisation: Working cross-functionally allowed for development towards a dexterous management of priorities and tasks across an entire technology business
- Project Management and Release Planning: Proficient in project management methodologies and implementing go-to-market (GTM) strategies to ensure successful product launches and market penetration
- Agile and Scrum Environments: Familiar with agile methodologies and practices, working alongside sprints and contributing towards end-to-end product development
- Mockups and Design Frames: Fluent with Figma, Miro and other UX/UI design tools
- Systems Thinking: Holistic understanding of a product's relationship with all elements of the organisation, from research through to customer support
- Marketing and SEO Expertise: Skilled in copywriting, reporting, and implementing marketing strategies, with a focus on search engine optimization (SEO) to drive product visibility and user engagement
- Data Analysis and Automation: Proficient in Python for data analysis and automation, allowing me to leverage data-driven insights and streamline processes
- Product Demonstrations and Presentations: Developed and presented product launch presentations to customer and sales teams before releases
Timeline
Product Specialist
Tradify
06.2021 - Current
Freelance Digital Copywriter
Foodstuffs New Zealand
06.2021 - 12.2022
Freelance Digital Copywriter
Dish Cult New Zealand
06.2019 - 10.2022
Copywriter
New Zealand Trade and Enterprise
06.2019 - 06.2021
Communications Intern
Baldwin Boyle Shand
01.2019 - 05.2019
Communications Intern
AUT Centre For Social Data Analytics
04.2018 - 12.2018
Postgraduate Diploma - Computer & Information Science
Auckland University of Technology
Bachelor of Business - International Business & Strategy
Auckland University of Technology
Bachelor of Communication Studies - Public Relations
Auckland University of Technology
Work History
Product Specialist
Tradify
06.2021 - Current
- Orchestrated successful GTM strategies for 10+ products, collaborating with stakeholders across product, engineering, sales, customer and marketing departments to define project objectives and criteria.
- Researched product's technical specifications and accurately communicated information for successful sales, customer and marketing understanding.
- Actively engaged with Tradify's customer community, gathering feedback and insights to inform product improvements and enhancements
- Continually expanded knowledge of Tradify's product line via written, verbal and video content.
- Interacted with external customers to understand business needs and translate them into product requests that influenced design and programming choices.
- Enhanced user experience by revamping the help centre website, resulting in increased customer satisfaction and reduced support tickets
- Developed an internal knowledge base for Sales, Customer Success, and Support teams, enabling streamlined processes and improved knowledge sharing.
Freelance Digital Copywriter
Foodstuffs New Zealand
06.2021 - 12.2022
- Crafted engaging content for New World's weekly eDM, analyzing performance metrics to optimize content strategies and drive customer engagement
- Authored compelling promotional material for Four Square's 'Good Sorts' campaign, resulting in increased brand awareness and community engagement
- Self-motivated, with a strong sense of personal responsibility for meeting deadlines and creating content.
- Leveraged proofreading and editing skills to maintain the prestigious quality of the New World Wine Awards content.
Freelance Digital Copywriter
Dish Cult New Zealand
06.2019 - 10.2022
- Produced captivating content for Auckland's vibrant food scene, utilizing market research and data analysis to provide valuable insights to readers
- Conducted comprehensive research on diverse culinary subjects, contributing to the growth and engagement of the readership.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Researched industry trends and customer preferences to inform copywriting efforts.
Copywriter
New Zealand Trade and Enterprise
06.2019 - 06.2021
- Produced over 100 pieces of top-quality content for myNZTE, aligning messaging with business goals and user needs
- Fostered strong partnerships and drove joint initiatives with key stakeholders, ensuring effective collaboration and shared success.
- Actively contributed to website product development, leveraging user feedback and data insights to enhance the user experience.
- Communicated directly with Trade Commissioners and private sector experts to build strong business networks and relationships.
- Improved search result rankings with targeted SEO strategy.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
Communications Intern
Baldwin Boyle Shand
01.2019 - 05.2019
- Assisted in executing public relations campaigns across the Asia-Pacific and Middle East regions, contributing to successful brand positioning and reputation management.
- Supported the implementation of trade shows, including Sea Asia, by coordinating logistics and ensuring smooth execution.
- Created marketing collateral for clients including Royal Caribbean, Education New Zealand, Air New Zealand, and Tourism New Zealand, aligning messaging with brand guidelines and target audience.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Wrote and distributed press releases and social media content for clients and companies.
Communications Intern
AUT Centre For Social Data Analytics
04.2018 - 12.2018
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Assisted with the design and strategy for a website re-launch, utilising UX and UI principles.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Prepared social media posts and videos with eye for viral content strategies.
Education
Postgraduate Diploma - Computer & Information Science
Auckland University of Technology
Auckland, NZBachelor of Business - International Business & Strategy
Auckland University of Technology
12.2020
Bachelor of Communication Studies - Public Relations
Auckland University of Technology
2018
Accomplishments
- Achieved greater company efficiency by introducing ChatGPT guidelines for sales and customer team tasks.
- AUT Internz International Scholarship 2019 recipient, enabling me to represent the Auckland University of Technology internationally at Baldwin Boyle Shand in Singapore.
- Recognized on the AUT Business School Honour Roll in 2016 for outstanding academic performance.
- Awarded the Significant Students' Scholarship by the Auckland University of Technology in 2016, highlighting significant contributions to the school and community.
- Achieved the NZQA Media Studies Scholarship in 2015, landing a spot within the top 3% of candidates nationwide.
- Granted the Flying Kiwis Scholarship by Education New Zealand in 2014, acknowledging superior academic performance and community involvement in Spanish studies.
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