Summary
Overview
Work History
Education
Skills
Key skills and competencies
Career statement
Personal Information
Other
References
Personal Attributes
Timeline
Generic

Shairmila Navaratnam

Manurewa,AUK

Summary

Seasoned Account Manager with over ten year experience in sales and account development. Adept at leveraging people skills and business acumen to develop customized solutions and approaches that achieve dramatic results. I offer extensive experience in developing account plans, increasing revenue and deepening customer relationships. Excellent communication and problem solving abilities.

Notable Achievements:

Allco Waterproofing:

  • 60% increase in specifications and 70% increase in revenue (consistent margin at 57%) - 2021/2022 vs 2023/2024

Nuralite Waterproofing

  • Managed a budget exceeding $2 million in annual sales, exceeding sales targets by 20% each quarter, through effective account and territory managements.

Evolve Lighting

  • Improved product sales by 40% in my territory, which in turn increased revenue by 15%.

Globelink

  • Helped boost product sales by 20% in six months to over $150,000

Steel and Tube

  • Took Watercare from $100,000 annual spend to $1.6 million in the same period of time.

Drawing from previous experience, I have shaped and built effective working and personal relationships and build new business opportunities. I am a well organised individual who is willing to take full commercial responsibility for issues such as; managing accounts to maximise profit, customer retention, revenue generation, base growth and tenure. I am persistent in my drive for ongoing pipeline development resulting in significant and consistent new business. I currently head up a new role developing the Specification Market, a strategic initiative to leverage and promote company products and services.

Overview

15
15
years of professional experience

Work History

SENIOR ARCHITECTURAL CONSULTANT/SENIOR ACCOUNT MANAGER

Allco Waterproofing Limited
07.2020 - Current


My role as a Senior Architectural Consultant is a testament to my expertise in architectural design, planning, and construction projects. I collaborate with architects, waterproofing applicators, engineers, merchants, and construction teams to ensure project success, leveraging my extensive knowledge and skills in architectural design.


  • Collaborate with architects, waterproofing applicators, engineers, merchants, and construction teams to ensure project success, leveraging extensive knowledge in architectural design.
  • Mentored junior architects, fostering a collaborative work environment that encouraged professional growth.
  • Presented comprehensive design proposals to clients, showcasing the benefits of proposed solutions.
  • Worked collaboratively with design leadership in establishing format, drawing assignments, deliverable objectives and deadlines.
  • Designed lighting systems for buildings by considering energy efficiency, task lighting and ambient lighting.
  • Provided extensive support in sales, technical and business areas to key accounts.
  • Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Mentored junior account management professionals to develop skills and increase company revenue.
  • Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
  • Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
  • Expanded market share by identifying new business opportunities and securing high-value accounts.
  • Built relationships with customers and community to promote long term business growth.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Set and achieved company defined sales goals.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Developed and maintained strong working relationships with professionals within assigned territory.

ARCHITECTURAL CONSULTANT

Nuralite Waterproofing Limited
02.2019 - 06.2020


Responsible for developing and managing the specification market for Nuralite’s products and services. In charge of improving the company’s market position and achieving financial measures.


  • Develop and manage the specification market for Nuralite’s products and services, improving the company’s market position and achieving financial measures.
  • Secured new business opportunities through effective networking and relationship building within the industry.
  • Provided guidance on building codes, regulations, and compliance issues throughout project development stages.
  • Produced detailed drawings and specifications used by contractors and engineers to build projects.
  • Created detailed plans for construction projects within equipment specifications and budgeting.
  • Ensured timely project completion by effectively managing deadlines and coordinating with contractors.

NATIONAL SPECIFICATION MANAGER

Evolve Lighting – New Zealand
12.2017 - 02.2019

Responsible for developing and managing the specification market for Evolve Lighting’s product range. In charge of improving the company’s market position and achieving financial measures.


  • Develop and manage the specification market for Evolve Lighting’s product range, improving the company’s market position and achieving financial measures.
  • Managed National Specification of lighting products – new role.
  • Dealt directly with architects, specifiers, councils and specialists.
  • Showcased products to the Lighting Specialists and Sales Teams.
  • Increased presence and demand for products through specification.
  • Developed new customers.
  • Collaborative designs and solutions with Electrical Market clients.
  • Negotiated prices, terms of sale and service agreements.


TERRITORY MANAGER

Globelink – Upper North Island
04.2016 - 12.2017

Responsible for territory management and development of key and new accounts. In charge of improving the company’s market position and achieving financial measures.


  • Responsible for territory management and development of key and new accounts, improving the company’s market position and achieving financial measures.
  • Used a strategic sales plan approach based on solution selling.
  • Continuous development of new strategic opportunities in the form of consultants, specifiers, electrical engineers and designers and 3rd party derived demand.
  • Identified and cultivated new prospects.
  • Managed a portfolio of over 40 clients with an annual sales budget of $5 million.
  • Created proposals for new and repeat customer business transactions.
  • Cross-business engagement to leverage sales opportunities within the team.
  • Actively networked and built relationships with key stakeholders, customers, end-users and influencers by attending industry functions, events and trade shows.

ACCOUNT MANAGER

Steel and Tube – Auckland
08.2012 - 03.2016

Responsible for day-to-day key account management. In charge of increasing and maintaining customer satisfaction and ensuring that the individual needs of the customer are met.


  • Supplied superior service to both potential and existing customers.
  • Developed and implemented creative, cost-effective programs that reduced client attrition rates by 100% compared to the prior year.
  • Managing a portfolio of over 50 clients valued at $4 million annually.
  • Providing weekly metric reports to the client in line with KPIs.
  • Maintaining a central database of crucial contacts, risk ratings, financial impact and key issues.
  • Monitored market activity and quoted pricing to maintain healthy profit margins.


BRAND AMBASSADOR

Pernod Ricard – Auckland
03.2012 - 06.2014

CUSTOMER SERVICES

Fisher and Paykel Appliances - Auckland

CUSTOMER SERVICES

Sussan Retail – Dunedin
06.2009 - 06.2012

Education

Bachelor of Science -

University of Otago

Skills

  • Market research
  • Detail-oriented data analysis
  • Rapport building skills
  • Excellent negotiating skills
  • Selling/closing skills
  • Strong knowledge of application and solution selling
  • Ability to learn quickly
  • Ability to sell over the phone
  • Capability to handle multiple projects
  • Able to develop marketing knowledge
  • Delivering complex solutions
  • Identifying commercial opportunities

Key skills and competencies

Excellent negotiating, selling and closing skills., Strong knowledge of application, solution and major project selling., Ability to learn quickly and drive new messages through customer channels., Ability to sell over the phone and face to face., Experience within a medium/large marketing team., Capability to handle multiple projects smoothly and thoroughly., Sound strategic and implementation skills., Able to quickly develop general marketing knowledge., Delivering complex solutions for key customers and influencers., Identifying commercial opportunities., Able to manage projects, delegate, and operate effectively in a wider team., Advanced knowledge of Microsoft Word and Excel., Self-managed and drives high activity levels to get the job done., Able to anticipate & recognise concerns, issues, problems/obstacles and suggest solutions., Enthusiastic yet professional demeanour., Calm under pressure., Embracing challenges and hungry to learn., Always willing to help other less experienced team members with workloads., Articulate and professional.

Career statement

Apart from contributing to the processes and strategies which enhance any projects I am working on, I feel that my greatest strengths are firstly my ability to deliver projects to agreed timescales. Secondly my skill at gaining a clear understanding of a client’s exact needs, and thirdly being able to coordinate and lead all team resources whilst at the same time building strong working relationships with fellow colleagues and thereby getting them to improve their performance.

Personal Information

ShairmilaNavaratnam

T: 0211810581

E: shairmila@gmail.com

Drivers license: NZ Class 1


Other

Sales Star.com Sales Training 

Sales Fundamentals

Consultative Selling

Negotiation Skills

References

Available on request.

Personal Attributes


Problem solving

Fast thinker

Tenacity

Determination

Attention to detail

Multi-tasking

Team player

Articulate

Powerful negotiator

Excellent listening skills

Timeline

SENIOR ARCHITECTURAL CONSULTANT/SENIOR ACCOUNT MANAGER

Allco Waterproofing Limited
07.2020 - Current

ARCHITECTURAL CONSULTANT

Nuralite Waterproofing Limited
02.2019 - 06.2020

NATIONAL SPECIFICATION MANAGER

Evolve Lighting – New Zealand
12.2017 - 02.2019

TERRITORY MANAGER

Globelink – Upper North Island
04.2016 - 12.2017

ACCOUNT MANAGER

Steel and Tube – Auckland
08.2012 - 03.2016

BRAND AMBASSADOR

Pernod Ricard – Auckland
03.2012 - 06.2014

CUSTOMER SERVICES

Sussan Retail – Dunedin
06.2009 - 06.2012

CUSTOMER SERVICES

Fisher and Paykel Appliances - Auckland

Bachelor of Science -

University of Otago
Shairmila Navaratnam