Summary
Overview
Work History
Education
Skills
LNGG
Hobbies and Interests
Timeline
Shalini Kashyap

Shalini Kashyap

AUCKLAND,New Zealand

Summary

Results-oriented Business and Data Analyst with 6+ years’ experience in data analysis, reporting, and process improvement across telecom, energy, and digital marketing. Proficient in SQL, Advanced Excel, and data visualization tools to deliver insights that drive smarter business decisions. Skilled in data cleaning, requirement gathering, and dashboard development, with a strong focus on accuracy and efficiency. A confident communicator and collaborative team player, committed to creating practical, data-driven solutions that add real value.

Overview

6
6
years of professional experience

Work History

Business Analyst

ARP Sai Solutions Ltd
04.2021 - 05.2024
  • Gathered and documented client requirements for website optimization, SEO campaigns, and digital marketing analytics.
  • Analyzed website performance using Google Analytics and prepared custom Excel reports for client presentations.
  • Developed Excel-based dashboards to track KPIs such as keyword rankings, CTR, bounce rates, and organic traffic growth.
  • Used basic SQL queries to extract and validate data from internal databases for SEO and performance analysis.
  • Conducted competitor analysis and SEO audits, translating data insights into actionable recommendations for ranking improvement.
  • Coordinated with developers and content teams to implement SEO strategies and monitored progress using reporting tools.
  • Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.

Senior Associate

John Keells Ltd (currently known as Personiv India Ltd)
05.2015 - 03.2017
  • Processed and validated customer account and billing data, ensuring accuracy and compliance with TELUS standards.
  • Generated daily and weekly Excel reports for service orders, billing adjustments, and issue resolutions.
  • Analyzed telecom data to identify recurring issues and provided insights to support process improvements.
  • Monitored order completion and service requests, ensuring timely updates in CRM systems.
  • Assisted team leads with data entry checks and quality assurance, reducing discrepancies and improving workflow efficiency.

Associate

Genpact India
03.2013 - 09.2014
  • Assisted in gathering business requirements for British Gas billing and customer service processes.
  • Created Excel reports and dashboards to monitor SLAs, billing accuracy, and operational KPIs.
  • Used SQL queries for data validation during process analysis.
  • Supported UAT testing, logged defects, and coordinated issue resolution with IT teams.
  • Ensured compliance with Ofgem guidelines for regulatory reporting and process adherence.

Education

Master of Analytics - Business Analytics

Massey University , Albany, NZ
02-2026

Bachelor of Engineering - Information Technology

Nagpur University
06-2012

Senior Secondary School SSC -

Dinanath Junior College, Nagpur, Maharashtra
06-2008

Higher secondary school HSC -

Mount Carmel Convent
06-2006

Skills

  • Communication and interpersonal skills
  • Data interpretation
  • Requirements analysis
  • SQL proficiency
  • Database and SQL
  • Data analysis in Excel
  • HTML/CSS
  • Software development process
  • Power BI data visualizatio

LNGG

International – Fluent in speaking & writing English
Indian Language – Hindi

Hobbies and Interests

Abstract painting, Mandala Art, Cooking

Timeline

Business Analyst - ARP Sai Solutions Ltd
04.2021 - 05.2024
Senior Associate - John Keells Ltd (currently known as Personiv India Ltd)
05.2015 - 03.2017
Associate - Genpact India
03.2013 - 09.2014
Massey University - Master of Analytics, Business Analytics
Nagpur University - Bachelor of Engineering, Information Technology
Dinanath Junior College - Senior Secondary School SSC,
Mount Carmel Convent - Higher secondary school HSC,

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Shalini Kashyap