Shana Callaghan

• Payroll Management: Process and manage payroll for all employees.
• Invoicing and Back Costing: Prepare and send out invoices and quotes to clients.
• Conduct back costing to ensure project profitability and accuracy.
• Monitor and analyse financial performance.
• Prepare P&L statements and reports.
• Implement strategies to optimise financial outcomes.
• Develop and execute marketing strategies.
• Create and distribute EDMs for marketing campaigns.
• Manage and update social media platforms (Facebook, Instagram, LinkedIn).
• Answered inquiries and addressed, resolved, or escalated issues to ensure client satisfaction
• Coordinate and schedule appointments and meetings.
• Manage bookings for projects and client consultations.
• Ensure efficient allocation of resources and personnel.
• Analyse data and provide insights for decision-making.
• Maintain accurate and organized records.
• Handle customer inquiries and communications.
• Follow up on quotes and scripts from previous weeks.
• Manage relationships with stakeholders and partners.

• Manage design projects across advertising, social media, and web design
• Develop and implement social media and email marketing strategies for clients
• Write copy for social media, advertising, and other marketing materials
• Use of digital marketing tools - Hootsuite & Later
• Use project management tools to track project progress, deadlines, and budgets
• Continually assess and refine project management processes, seeking out opportunities to improve efficiency, quality, and client satisfaction
• Stay up to date with industry trends and best practices
• Used content management systems to analyse user engagement and website traffic metrics
• Managed content distribution to online channels and social media platforms - approx 40 -50 clients
• Maintained content marketing calendar to schedule creation and delivery deadlines
• Conducted regular content audits to identify gaps and redundancies of content
• Organise and attend photo and video shoots for content (coming up with the direction and plan around the filming sessions)
• Collaborate with the creative team to ensure projects are completed on time and within budget
• CRM management
• Using project management tools to meet deadlines

• Producing professional sales documents and presentations
• HubSpot CRM management and administration
• Planned meetings by developing schedules, establishing contacts and coordinating mailing lists
• Manage new customers onboarding process and go through the IT system with detailed training
• Complete customer reporting weekly/monthly on time and accurately
• Create and manage Zend's marketing strategy
• Manage and update Zend's website
• Manage and post on all of Zend's social media platforms
• Customer communications through HubSpot
• Create purchase orders in Xero
• Answered general marketing department inquiries by email, phone, and mail
• Attend IT meetings and help implement new software
• Executed digital campaigns to improve brand awareness and online presence
• Telesales - communicated with existing businesses on how Zend can bring more value to their company and captured any new leads
  

I co-owned a small boutique event business called Good Gatherings. We provided beautiful luxe picnic packages that people could book and we would then come and style the set up for you in a location of your choice. We mainly did hens do, engagement party, kids birthday, date night , mid-winter Christmas or weddings. We offered a range of styles and colours to suit any occasion.

• Create quotes and invoices
• Run the social media platforms - Facebook & Instagram
• Run, edit and create effective SEO
• Run social media campaigns and ads
• Reach out to influencers for collaborations
• Run the marketing & events calendar
• Created and styled all set ups
• Created beautiful events including Christmas Creations

• Created marketing plans with three monthly check In's
• Developed paid client ads for use on diverse social media platforms
• Built, implemented and updated effective SEO strategies
• Ran the social media pages - Event Hire Instagram, Event Hire Christchurch, Event Hire Timaru and Slushy Machine Hire, Canterbury Fruzo pages to better engage customers and promote sales
• Built brand awareness and generated leads on social media
• Created the graphics and marketing campaigns around events
• Grew new business connections by strategically networking and attending events
• Developed collateral material for events
• Monitored social media and online sources for industry trends

• Assisting all marketing across nine Ryman villages in Wellington, Whangarei, Palmerston North and Invercargill
• Event flyers for database and next of kin
• Data entry and database management
• Website maintenance - uploading news stories, calendars & events
• Open day and event campaigns (radio, press inserts, all marketing collateral, newspaper ads, flyer drops and easels)
• National inquiry collating
• Monthly marketing analysis
• Marketing packs management
• Managing supplier purchase orders and receipting of goods
• Monthly Mailchimp newsletter
• Assisting marketing executives/manager
• Planned and executed internal and external events
• Coordinated meetings between the team and clients to develop ideas, discuss progress and set goals
• Created professional business correspondence, spreadsheets, and presentations
• Coordinated art and graphics creation for effective campaigns

• Answered inquiries and addressed, resolved, or escalated issues to management personnel to ensure client satisfaction
• Received and routed business correspondence to the correct department or staff member
• Kept reception area clean and neat to give visitors positive impressions of the company
• Interacted with vendors, contractors, and professional services personnel to receive orders, direct activities and communicate management instruction
• Corresponded with clients through email, telephone, or postal mail
• Monitored and screened visitors to verify accessibility to inter-office personnel
• Prepared packages for shipment, pickup, or courier delivery to customers
• Raising supplier purchase orders and receipting goods received
• Responsible for maintaining and sorting all return mail
• Coordinating with all Ryman villages around New Zealand to design their individual monthly activities calendars
• Entering and analysing data to be able to reach target markets effectively