SHANNON WILSON
Te Aroha,WKO
Summary
Proven and dynamic professional, adept at delivering results in Sales, Operations, and Account Management, with a track record of overseeing high-value accounts exceeding $35 million in annual sales. Expert in Sales & Operations Planning, consistently contributing valuable insights as part of the New Zealand Leadership Team at Prolife Foods Ltd. Recognized for a results-driven mindset, adaptability, and a collaborative approach, I am eager to apply my dynamic skills and sales acumen to a new challenge, focusing on continuous growth and success.
Overview
23
23
years of professional experience
Work History
Sales & Operations Planning Manager
Prolife Foods Ltd
02.2022 - Current
- Lead monthly Group and quarterly Executive SOP meetings, prioritising gap analysis to drive precise sales plans to optimize production capacity and achieve maximum sales and profitability targets.
- Coordinate monthly demand review process with key account teams to deliver accurate forecasts that drive enhanced production planning and procurement data.
- Facilitate monthly Supply Review meeting with key operations teams to assess previous months performance for inbound supply and production results.
- Review forward production capacity and identify challenges and opportunities for inbound supply and forward inventory projections.
- Lead the Production & Supply Planning team to ensure production plans are sufficiently loaded to utilise available capacity and meet the forecasted demand requirements.
- Develop key reporting dashboards for SOP and forecast insight reporting to increase visibility of key data metrics that improve visibility across key business teams.
- Work collaboratively with key business stakeholders to drive improved flow of information that impacts both planning and procurement teams.
- Member of the New Zealand Leadership Team, actively engage in strategic discussions and provide business insights from the S&OP function that help drive operational excellence for the New Zealand OpCo.
National Account Manager
Prolife Foods Ltd
07.2018 - 05.2022
- Sole charge of WWNZ account for Prolife Foods with annual sales of +$35,000,000.
- Set strategic account plans to achieve Sales and EBITDA targets to ensure trade spend was managed within budget.
- Built and maintained key relationships within the account to leverage and maximize sales targets for key Prolife Foods grocery brands.
- Created and implemented trade initiatives to drive sales and grow market share through marketing and in-store activation.
- Prepared and presented strategic account category reviews to key customer stakeholders that ensured sales and growth targets were achieved through improved ranging and shelf placement.
- Finalist for WWNZ Snacking and Beverage Supplier of the Year 2022.
- Finalist for Prolife Sales Person of the year 2019.
Private Label New Business Development
Prolife Foods Ltd
- .Managed current supply contracts with key customer contacts worth $1,000,000.
- Sought and evaluated tender opportunities to secure additional revenue streams.
- Prepared tender proposals for new business
- Project managed successful product tenders from design brief to launch.
Commercial Sales Manager
Prolife Foods Ltd
- Managed and grew existing commercial supply accounts worth +$1,500,000.
- Pursued and developed new commercial business opportunities to drive profitable sales.
The Warehouse Group Business Manager
Prolife Foods Ltd
- Developed strategic account plans to drive additional sales and revenue opportunities.
- Ensured Sales and EBITDA were achieved while managing trade spend budgets.
- Sought and evaluated tender opportunities to secure additional revenue streams.
- Prepared tender proposals for new business.
- Project managed successful product tenders from design brief to launch.
Private Label New Business Development
Prolife Foods Ltd
- Managed current supply contracts with key customer contacts.
- Sought and evaluated tender opportunities to secure additional revenue streams.
- Project managed successful product tenders from design brief to launch.
Account Manager Foodstuffs North Island
Prolife Foods Ltd
10.2017 - 07.2018
- Account Manager Grocery reporting into Senior Account Manager Foodstuffs North Island.
- Set strategic account plan to achieve Sales and EBITDA targets and ensure trade spend was managed within budget.
- Developed and implemented trade initiatives that drove profitable sales and increased market share.
- Set key activity focus for field team to drive sales and share targets.
- Managed speed to market of key NPD activity to maximize additional revenue opportunities.
- Forecasting for production and purchasing requirements.
Territory Manager
Cerebos Greggs Ltd
07.2016 - 10.2017
- Territory Manager for North Shore/ Northland calling on New World and PaknSave supermarkets.
- Established and maintained key relationships within stores to leverage and maximize Cerebos Greggs market leading portfolio of skus.
- Managed sales budgets and in-store promotional activity in key Foodstuffs stores to ensure key sales and growth targets were meet.
- Managed call cycle compliance to meet the needs of customers to maintain and grow key business relationships.
Account Manager
Cerebos Greggs Ltd
03.2014 - 07.2016
- Account Management for Dilmah and Powdered Beverages portfolio worth $14,900,000.
- Built and maintained key relationships within the account to leverage and maximize market leading position of Dilmah to ensure position of #1 Tea brand in the market.
- Developed strategic account plans to maximize sales revenue while adhering to trade spend budgets.
- Prepared and presented account category reviews to key customers to ensure strong ongoing performance and successful acceptance of NPD.
PEL Account Executive/VMI Buyer
Cerebos Greggs Ltd
07.2008 - 03.2014
PEL VMI Buyer
Fonterra Brands NZ
12.2007 - 07.2008
Sales Merchandiser
Fonterra Brands NZ
08.2001 - 11.2007
Skills
- Account Management
- Data Analysis
- New Business Development
- Project Management
- Confident Negotiator
- Strategic Relationship Building
- Interpersonal Skills
- Problem Solving
Training
- Shop-X - Retail Simulation Training - 10/01/13
- Nielsen Store Wars - FMCG Business Simulation - 07/01/13
- EMA/Pro-Formance Driven - The Ultimate Sales Professional - 08/01/12
- Market Wise Advantage - Strategic Customer Planning - 05/01/11
- Pro-Formance Driven - Essential Selling Skills - 10/01/09
Other
- Board of Trustees Elstow-Waihou Combined School, 08/01/21, Present, Finance Portfolio
- Board of Trustees Ridgeview School, 09/01/16, 12/01/17, Finance Portfolio
References
Available on request
Timeline
Sales & Operations Planning Manager
Prolife Foods Ltd
02.2022 - Current
National Account Manager
Prolife Foods Ltd
07.2018 - 05.2022
Account Manager Foodstuffs North Island
Prolife Foods Ltd
10.2017 - 07.2018
Territory Manager
Cerebos Greggs Ltd
07.2016 - 10.2017
Account Manager
Cerebos Greggs Ltd
03.2014 - 07.2016
PEL Account Executive/VMI Buyer
Cerebos Greggs Ltd
07.2008 - 03.2014
PEL VMI Buyer
Fonterra Brands NZ
12.2007 - 07.2008
Sales Merchandiser
Fonterra Brands NZ
08.2001 - 11.2007
Private Label New Business Development
Prolife Foods Ltd
Commercial Sales Manager
Prolife Foods Ltd
The Warehouse Group Business Manager
Prolife Foods Ltd
Private Label New Business Development
Prolife Foods Ltd
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