Sharon Palmer
Pukekohe,New Zealand
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
2025
2025
years of professional experience
Work History
Sales & Marketing Executive
The Brick Shop Ltd
02.2022 - Current
- Maintaining client relationships for increased customer loyalty and repeat business
- Cultivating and securing new customer relationships.
- Monitoring profit margins by effectively controlling budget and overheads.
- Demonstrating products to show potential customers benefits and advantages to encourage purchases.
- Resolving problems with high-profile customers to maintain relationships.
- Increasing brand awareness with targeted social media advertising and content creation.
- Managing sales pipelines effectively, leading to consistent achievement of quotas - through import supply chain.
- Meeting with customers to discuss and ascertain needs, tailor solutions and close deals.
- Identifying new business opportunities through cold calling, networking, marketing and prospective database leads.
- Fostering relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Fielding customer complaints, resolving issues and reaching mutual conclusions.
- Performing effectively in self-directed work environment, managing day-to-day operations and decisions.
- Recording accurate and efficient records in customer database.
- Greeting customers and offering assistance with selecting merchandise.
- Delivering exceptional customer service while managing incoming calls/email inquiries from both internal and external parties professionally and promptly.
- Streamlining administrative processes by implementing efficient filing systems and organizational tools.
- Answering phone calls and responding to inquiries from customers.
Account Manager/New Business Development Manager
Imperial Brands NZ Limited
01.2016 - 08.2021
- National account management for Night N Day Convenience Stores/Mobil Oil/Off & On Premise Liquor/Tasman Wholesaler with revenue of approx. $30+ million annually
- Identified and evaluated opportunities to enable future sales growth and developed initiatives to enable key business strategies to meet ROI objectives
- Improved availability of product across opportune segments
- Negotiated and managed development of Trading Terms with Key Customers and implemented monitoring processes
- Accurately reported on key business performance areas to wider business
- Effectively managing communications to customers re: Supply Chain, Regulatory Affairs, Excise Management and Industry Information
- Monitored and reported on sales, share performances, overcame objections and successfully implemented sales activities in conjunction with field teams.
Regional Accounts/Auckland Grocery/New Business Account Executive
Imperial Brands NZ Ltd
03.2011 - 12.2015
- Identified and evaluated opportunities to enable future sales growth and develop initiatives to enable key business strategies and meet return on investment objectives
- Managed and Coached 2 dedicated Grocery Field Direct Reports along with working closely with National Field Teams to implement Company plans and execute territory coverage plan
- Managed and controlled trade budgets within the scope of Role requirements, effectively managed travel, entertainment, personnel expenditure of staff, monitored and evaluated performance of sales teams vs ROI, conducted and recorded accurate company asset audits
- Optimized Retailer Engagement across the Retail Network
- Worked with targeted Retail outlets/accounts to communicate effective sales arguments to ensure drive brands are available
- Implemented Cycle Objectives as per bi-monthly Sales Briefs
- Provided accurate reporting of all other competitor activities and other valuable FMCG industry information
Trade Marketing Representative
Imperial Tobacco NZ Ltd
10.2009 - 03.2010
- Built and maintained strong business partnerships with new and existing clients; approximately 300 customers
- Educated retailers on product and category knowledge
- Executed trade activities through company strategic deliverables, in a timely and successful manner
- Demonstrated effective analysis and interpretation of sales data
- Utilised trade tools proficiently - ACNielsen scan data
- Maintained accurate call notes, and effective data entry
National Marketing Manager/Grocery
British American Tobacco NZ Ltd
09.1999 - 09.2003
- Developed key customer relationships with internal and external customers to gain support to achieve both Channel and Trade objectives
- Developed Strategic Plans for Grocery Accounts that created a win-win for both parties
- Conducted Business Reviews both quarterly and annually, evaluating performance, key learnings and recommendations for future
- Managed profitability reports, channel budgets to ensure investment expenditure was in line with corporate objectives
- Compiled accurate competitor activity to ensure organization was kept abreast of latest information
- Managed both direct and in-direct reports through coaching, development plans and formalised feedback sessions
- Staff recruitment
- Maintenance ofrelevant Company records
Grocery Channel Executive
British American Tobacco NZ Ltd
- Worked in conjunction with National Grocery Manager to achieve their key responsibilities as listed in previous role. With more of a focus on a "support" role i.e. analyzing data, providing insights, compiling recommendations/options, managing trade payments, data input, coaching, field visits etc
Trade Marketing Area Manager
British American Tobacco (NZ) Ltd
01.1997 - 01.1999
- Led team to achieve company goals and exceed targets consistently, resulting in a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Ensured compliance with all relevant regulations, maintaining detailed records and documentation as required.
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Established clear objectives for each project, setting expectations and assigning appropriate resources as needed.
- Negotiated contracts with vendors to secure favorable terms that benefited both parties involved.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Customer Service Manager
Pak N Save Foodwarehouse Ltd
07.1995 - 01.1997
- Managed a team of customer service representatives + 60 operators, fostering a positive work environment focused on teamwork and collaboration.
- Reduced customer complaints, proactively addressing issues and implementing effective solutions.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Collaborated with upper management to improve customer service processes and support structures company-wide.
- Assisted with pricing questions, inventory availability and changes to existing order and shipping information.
- Kept accurate records to document customer service actions and discussions.
- Developed customer service manual to standardize procedures across all departments.
- Tailored training content to meet specific needs of customer service representatives.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Education
Skills
- Planning and Organising: Strong ability to organise, prioritise and co-ordinate activities through the process of Strategy Development and Company Objectives
- Customer Service: Driven by providing exceptional customer service and meeting or exceeding customer expectations I build trusted, on-going relationships with my customers to provide outcomes which benefit all parties
- Sales and Business Development: Extensive experience in driving sales, managing key accounts and identifying new opportunities which support growth strategies of my Employer
- Teamwork: A collaborative team member and role model with strength in coaching and motivating across internal and external teams to deliver results
- Data Interpretation and Management: Skilled in analaysing both quantitative and qualitative data to understand and realise opportunities Utlilise wholesale and logistic aspects to meet supply and demand successfully Reporting effectively using industry tools
- Technical: Proficient user of Microsoft Programs - Excel, Word, Powerpoint MYOB
Timeline
Sales & Marketing Executive
The Brick Shop Ltd
02.2022 - Current
Account Manager/New Business Development Manager
Imperial Brands NZ Limited
01.2016 - 08.2021
Regional Accounts/Auckland Grocery/New Business Account Executive
Imperial Brands NZ Ltd
03.2011 - 12.2015
Trade Marketing Representative
Imperial Tobacco NZ Ltd
10.2009 - 03.2010
National Marketing Manager/Grocery
British American Tobacco NZ Ltd
09.1999 - 09.2003
Trade Marketing Area Manager
British American Tobacco (NZ) Ltd
01.1997 - 01.1999
Customer Service Manager
Pak N Save Foodwarehouse Ltd
07.1995 - 01.1997
Grocery Channel Executive
British American Tobacco NZ Ltd
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