Sheila Nascimento

A visionary Product and Marketing professional with a background in finance and auditing. With over 15 years of experience, I've been fuelled by a passion for creating result-driven business strategies.

With a Customer-Centric approach, I excel at conducting in-depth market research, gathering user feedback, translating insights into actionable strategies, and delivering roadmaps with compelling value propositions.

• Created the EV for Business Product roadmap – Genesis
• Spearheaded the annual national brand strategy (B2C) for Ferrari NZ
• Launched the first Genesis Energy’s EV charger partnership product for SME.
• Remarkable growth of 42% in follower on Ferrari NZ social media
• Developed and implemented the national brand strategy for Mercedes-Benz New Zealand
• Bolstered Mercedes-Benz trucks on forestry industry market share by 18%
• 34% savings on marketing expenses by implementing internal policies and optimizing outsourced suppliers
• Successfully negotiated with Germany Headquarters to implement the ABA4 (additional safety feature) as standard for the New Zealand market
• Danone - Developed a product improvement, which was presented to the Head Office for global implementation

• Award of “Best Genesis Product Strategy” 2023
• Award of Best large stand at Big Boys Toys 2017
• Award - The national employee of the year 2006 – Caixa Economica Federal

Community meals – C3 Church Auckland (2022 - 2023)
- Food package and distribution
- Serving meals.
- Socialise with the local community.
- Offering support, assistance and coaching to individuals in need.

Native tree planting – Te Mana o Te Taiao – Department of Conservation (2021 - 2022)

- Planting various species of New Zealand native plants in Auckland.

Marketing and Communication, Brazilian Day - New Zealand (2017-2019)\
- Committee member for the Brazilian day New Zealand event in Auckland.
- Created social media content.
- Event host.
Educational Recreation Activities, Liga Solidaria (2017-2019)
- Visited numerous underprivileged institutions performing educational recreation activities with kids aged 4 - 10 years old.

School President, E.E. Prof. Jacomo Stavale  (2005-2007)
- Second most voted school president in the history of Jacomo Stavale school
- Representative of students' interest during school meetings.
- Created campaigns to raise funds to implement projects such as buying more recreational and electronic equipment.
- Organised cultural events, such as a talent shows and traditional Brazilian showcases.
- Raised food donations for underprivileged communities.
- Created and hosted the school radio station, which played music and

- broadcasted messages during recess.