Shimin Ran

Media Planning & Purchasing

• Order and purchase the correct media via various publishers either manually or programmatically.
• Assist Marketing Manager to create a media plan that outlines clients' marketing strategy.

Budget Management & Invoicing

• Continuously optimise and monitor the budget spent during the live activity period, ensuring that the budget of each media channel is spent smoothly and efficiently.
• Calculate the campaign cost and invoice clients on a monthly basis.

Campaign Management

• Establish various types of paid campaigns from scratch, including search, display (mostly via programmatic advertising), video, shopping, and social.
• Regularly check and optimise campaigns towards good results using publisher dashboards such as Google Ads, Google Analytics (both Universal and GA4), Meta Ads Manager, Microsoft Ads, etc.
• Create monthly reports using Google Data Studio to track and measure digital marketing success for management.
• Generate insights and comments based on campaign performance on a monthly basis.

Customer Management & Account Management

• Set up regular meetings with clients to catch up with their business changes and hear from their plans.
• Adjust marketing strategies or budget, report on campaign performance and offer solutions based off clients' requirements.

Campaign Management

• Create and manage Google and Facebook campaigns to ensure all activities run smoothly within the budgetary constraints.
• Utilise Google Analytics to closely monitor and optimize campaign performance to achieve expected marketing objectives.
• Implement Google Tag Manager, Wix, WordPress, etc. to track campaign results. Report on campaign performance via Swydo and Google Data Studio

Customer Relationship Management / Account Management

• Assist media advisors to promote the best marketing products for clients on the media planning stage with a given budget.
• Have routine meetings with clients: communicating over the business goals when setting up new campaigns, answering clients’ questions on a daily basis, reporting on the latest campaign performance and providing solutions based on their concerns on a monthly basis.
• Manage product orders, billings and reportings for customers.

SEM

• Carry out SEM campaigns, track and evaluate key metrics (Conversions, CTR, etc.) in Google Analytics.
• Constantly optimising campaign performance to complete 100% goal of MAU (4,000 monthly active users).
• Deliver weekly SEM reports against KPI objectives to the board.

SEO & Content Creation

• Execute onsite SEO, backlink building, content creating, writing blog articles, guest blogging to boost the web traffic.
• Analyse users' browsing behavior and adjust landing page content to increase the conversation rate of new sales qualified leads and successfully reduce 25% of user acquisition cost.
• Generate insight reports for the supervisor to compare the SEO performance.

Branding & PR

• Organise community networking activities and company cultural events.
• Pitch & present on behalf of the company at various conferences, cultivating brand awareness.
• Operate and manage company social media such as LinkedIn from 0 to 756 within 12 months.

EDM

• Drive E-mail acquisition to support key business initiatives across account management.
• Execute: using Intercom to write up email content and design formats, set up automated email series and follow-ups.
• Track performance, optimise campaigns and deliver reports.

• Conduct a competitor analysis for Waitomo business in which seven business groups that could compete with Waitomo were analysed
• Conduct a research for exploring Chinese market: collecting data, identifying target groups, analysing consumer behaviour
• Proofread for an 82-page Chinese-translated file of a motorhome information manual
• Update the official website of britz.cn