Summary
Overview
Work History
Education
Skills
Managed Portfolios - Ex Agency
Honours And Awards
Personal Information
References
Timeline
Generic
Shiv Mane

Shiv Mane

Summary

  • Bringing over a decade of experience in digital media planning and media buying through programmatic avenues, coupled with ICAgile Product Owner certification and active membership in IAB NZ's programmatic council.
  • Proficient in digital ad-tech and mar-tech systems, I specialize in diverse Omni-channel marketing strategies, encompassing programmatic advertising, social media, email, lead generation, data analytics, affiliate marketing, and paid search.
  • Recognized for a meticulous, deadline-driven approach, I prioritize achieving exceptional results while nurturing effective communication and robust stakeholder relationships. Demonstrating strengths in numeracy and presentations, I embody a pragmatic, self-motivated, and team-oriented professional overseeing high performing teams.
  • My expertise is rooted in data-driven decision-making, leveraging extensive knowledge of both global and NZ digital media landscapes. I swiftly adapt to emerging technologies and remain dedicated to ongoing skill enhancement in the ever-evolving digital marketing domain.

Overview

14
14
years of professional experience

Work History

Project Lead & Product Owner

Spark NZ
Auckland, NZ
03.2020 - Current
  • Performance Metrics: Define and track key performance indicators (KPIs): Achieved a 20% increase in ROI year on year by in-housing programmatic, Google marketing platforms, and paid social channels.
  • Provided leadership to a 12-member digital media squad as a product owner fostering a collaborative and high-performance culture.
  • Implemented end-to-end digital campaigns to drive optimal business outcomes, adeptly managing stakeholders across internal teams and external agencies.
  • Fostered strategic partnerships with digital media publishers, advertising-tech, and marketing tech providers, shaping Spark's digital media approach.
  • Implemented a robust testing framework for customer data and audience strategies, ensuring strict compliance with data privacy and security through Tealium Customer Data Platform.
  • Orchestrated annual/quarterly budget planning and governance across diverse marketing functions.
  • Forecasted, scheduled and monitored project timelines, campaign performance, and cost efficiency.
  • Monitored costs associated with each project in order to maintain accurate records of all project initiatives including changes, milestones achieved.
  • Collaboration with cross-functional teams to integrate digital initiatives into overall organization business plans.
  • Managed multiple concurrent projects from initiation through closure phases.
  • Performed risk assessments, identified risks, developed mitigation strategies, and monitored risk status on a regular basis.
  • Media agency lead with strong project management skills.

Performance Marketing Lead

PMI NZ
10.2019 - 02.2020
  • Successfully managed performance media and marketing campaigns by orchestrating collaborations between external agencies and internal teams.
  • Implemented paid digital campaigns to achieve and surpass performance targets and ROI objectives by 15%.
  • Delivered comprehensive reports, disseminating crucial insights across the organization. Implemented impactful performance media management strategies and drove the integration of cutting-edge technologies and customer data initiatives to elevate digital marketing effectiveness.
  • Optimized shopping cart experience or website conversion rates against key performance indicators.
  • Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
  • Oversaw yearly marketing budget allocation and strategic planning.
  • Monitored and reported on key performance indicators such as cost per acquisition, return on ad spend, and website traffic.
  • Managed relationships with third party vendors associated with various performance programs.
  • Prepared and presented reports to update stakeholders about success of each strategy.
  • Negotiated contracts with vendors providing services related to online marketing efforts.

Programmatic Director

PHD NZ
08.2015 - 10.2019
  • Led multi-million-dollar digital campaigns at an agency trading desk
  • Oversaw team growth and development
  • Developed programmatic ad tactics to enhance campaign performance
  • Reviewed media plans, analyzed campaign data, and communicated insights
  • Successfully met revenue targets, ensuring a positive return on ad spend
  • Trained and mentored campaign management and programmatic specialist teams
  • Utilized Data Management Platforms to create audience insights
  • Implemented attribution modeling and built data visualization dashboards
  • Optimized social media and managed key publisher/agency relationships
  • Effectively managed programmatic marketplace and inventory
  • Conducted ROI meetings and streamlined workflow management.
  • Recruited, trained, supervised, evaluated and mentored staff members.
  • Assessed employee performance against established benchmarks or targets.
  • Built strong referral network to generate new business opportunities.
  • Leveraged market knowledge and studied competitive landscape to drive revenue.

Senior SEM/PPC Specialist/ Google AdWords' Certified/ Google Analytics Certified

BROADPLACE ADVERTISING
, UK
10.2013 - 05.2015
  • Oversaw daily Search Engine Marketing for various Ad Platforms (Google AdWords & Bing), including planning, execution, budgeting, performance assessment, and optimization of large AdWords campaigns
  • Collaborated with prominent brands in the UK, France, Germany, Italy, and India regions, such as The Works UK, SKY TV, McAfee antivirus, Trend-Micro antivirus
  • Focused on AdWords campaigns for renowned Voucher Sites in the UK (Voucherking.uk), France (Leroicoupon.fr), Germany (Gutscheinheute.de), and Italy (Couponregali.it), successfully generating revenue through Affiliate channels, Ad Networks, and Publishers (e.g., Webgains, Commission Junction, PHG, Trade Doubler, Trade Tracker, and Affiliate Window)
  • Managed weekly and monthly Google Analytics reports for web properties
  • Proficient in PPC Campaign Management, Search Engine Optimization, and Affiliate Performance.

Deputy Manager

INFO EDGE INDIA
, India
02.2012 - 09.2013
  • Developed and oversaw influencer programs for Key Enterprise business units
  • Marketed advertising and branding solutions to B2B clients at Shiksha.com, including website listings, CPM-based banner campaigns, and website inventory
  • Successfully secured new clients, cultivated relationships, and identified upsell opportunities
  • Exceeded revenue targets by delivering proactive and responsive consultancy to high networth clients.

SEM/SEO Executive

CAMPUS PODIUM
03.2011 - 01.2012
  • Managed Pay Per Click (PPC) campaigns, including comprehensive keyword research, competitor analysis, Google AdWords account setup, ad copy creation, bid management, ROI tracking, and goal/conversion tracking
  • Conducted SEO activities, including website analysis, keyword research, on-page optimization (title tags, meta tags, content, anchor tags, and image optimization), and off-page optimization (link building, directory submission, social bookmarking, article submission, and search engine submission)
  • Analyzed competitor websites to assess SEO strategies, backlinks, and traffic-generation techniques
  • Oversaw technical SEO tasks, including HTML and XML sitemap creation and submission, robots.txt optimization, and Google Webmasters Tools setup
  • Managed Google Business and product listings, as well as content creation (blogs, articles, and press releases), while providing weekly and monthly SEO and Google Analytics reports for clients.

Corporate Services Manager

CROWN WORLDWIDE GROUP
02.2010 - 03.2011
  • Managed a portfolio of high-net-worth expat clients at Crown Relocations
  • Successfully met budgeted targets and enhanced revenue through strategic planning
  • Utilized consultative sales techniques to align services with SLAs for target accounts
  • Ensured client retention and provided top-notch client servicing
  • Expanded sales opportunities by networking within the industry and business forums
  • Developed and delivered compelling business presentations and proposals to close sales deals.

Education

M.B.A - Marketing

Institute of Technology & Management
01.2010

Bachelor of Engineering - Information Technology

University of Mumbai
01.2007

Undergraduate program - Computer Science

University of Mumbai
01.2003

Skills

  • Highly skilled in a wide array of marketing tools encompassing Google Marketing Platform, DoubleClick, Adobe, Trade Desk, Amazon DSP, and Facebook Digital Marketing certification Adept in programmatic demand-side platforms like DV360, TTD, Mediamath, Bright Roll, Adobe Advertising Cloud, Blis, and Amobee Extensive experience in utilizing paid social media platforms such as Meta, LinkedIn, Twitter, Snapchat, YouTube, and Tik-Tok Proficient in native advertising utilizing Verizon Gemini and Outbrain Competence in ad servers including Google Campaign Manager 360, Flashtalking, and Sizmek
  • Proven expertise in paid search and display advertising through AdWords, GDN, and GSP Familiarity with ad verification and measurement tools like IAS, Double Verify, Moat, Nielsen, and comScore Skilled in Data Management Platforms (DMP) such as Audience Manager, Krux, Lotame, CoreLogic, Trade Me Data Personas, and DCM Proficiency in website tagging platforms including Google Tag Manager and Adobe Launch Skilled in reporting tools such as Datorama (Pulse) and Looker Data Studio
  • Extensive experience in marketing and data automation using APIs with Meta, YouTube, Salesforce, and Tealium API integrations with demand-side platforms Proficient in digital data analytics tools encompassing Google Analytics 360, GA4, GA360, and Adobe Analytics Certified in Tealium Customer Data Platform for Audience Stream and Event Stream Familiarity with creative and digital asset management platforms Experienced in multi-touch media attribution model building using Nielsen MTA Strong background in Project Management

Managed Portfolios - Ex Agency

  • Spark telecom
  • Skinny
  • Lightbox
  • NZ lotteries
  • Bunnings
  • IAG insurance
  • Mercedes
  • HP
  • Farmers
  • Sanitarium
  • Michael Hill Jewelers
  • DB breweries
  • GSK
  • Auckland Council
  • Auckland Airport
  • Tourism Holding Limited
  • Unilever

Honours And Awards

  • Beacon Awards NZ 2018: Achieved 3 Gold and 2 Silver awards for DB Export beer bottle sand & Skinny Christmas campaign.
  • Bunnings Weather Campaign 2019: Recognized for Best Use of Data & Innovation in the Bunnings weather campaign.
  • Spark Employee of the Quarter 2020: Acknowledged for successfully in-housing programmatic and Google marketing platforms for Spark.

Personal Information

  • Project Lead & Product Owner (Digital Marketing Squad) at Spark NZ
  • Visa Status: NZ Citizen

References

Available on request

Timeline

Project Lead & Product Owner

Spark NZ
03.2020 - Current

Performance Marketing Lead

PMI NZ
10.2019 - 02.2020

Programmatic Director

PHD NZ
08.2015 - 10.2019

Senior SEM/PPC Specialist/ Google AdWords' Certified/ Google Analytics Certified

BROADPLACE ADVERTISING
10.2013 - 05.2015

Deputy Manager

INFO EDGE INDIA
02.2012 - 09.2013

SEM/SEO Executive

CAMPUS PODIUM
03.2011 - 01.2012

Corporate Services Manager

CROWN WORLDWIDE GROUP
02.2010 - 03.2011

M.B.A - Marketing

Institute of Technology & Management

Bachelor of Engineering - Information Technology

University of Mumbai

Undergraduate program - Computer Science

University of Mumbai

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Shiv Mane