Shuying Wang

Versatile marketing strategist with a strong foundation in brand activation and consumer engagement. Proven ability to manage high-stakes marketing projects, from concept to execution, ensuring alignment with strategic goals. Currently advancing knowledge in consumer behavior and digital marketing through a Master of Management-Marketing.

Saucony Endorphin 3 Pre-launch Brand Activation

• Managed an exclusive pre-launch running experience for Saucony's Endorphin 3, designed to communicate the brand's performance-driven philosophy and inspire runners to push their limits., Developed the campaign concept and event experience to align with Saucony's brand values and the product's speed-focused positioning., Organized exclusive trial runs, allowing runners to experience the shoe's performance benefits before its official market launch., Produced post-event marketing content, including photography, and highlight videos to extend campaign reach beyond the event., Created creative video concepts that integrated product features, runner experiences, and Saucony's brand messaging into engaging storytelling content., Leveraged participant experiences and community advocacy to drive word-of-mouth marketing and strengthen brand affinity among runners.

Under Armour Digital Training Program

• Under Armour launched a multi-sport online training program covering basketball, running, and boxing to engage users digitally, strengthen its performance-focused brand positioning, and build an active sports community through high-quality content., Led strategic planning and content strategy for the program, enhancing digital engagement and brand visibility., Developed program framework and training modules aligned with target audience needs and Under Armour's brand values., Translated brand messaging into structured digital content to drive audience interaction and marketing impact., Supported broader marketing initiatives by integrating training content into brand engagement campaigns.

Reebok Basketball 2021 Full Year Campaign Communications

• Reebok, as a cultural icon of the 1990s basketball golden era, leveraged NBA star Allen Iverson's influence to inspire self-expression and empower youth. The campaign reinforced Reebok's iconic status while connecting with basketball enthusiasts across the region., Supported strategic campaign communications planning and annual communications ideas to strengthen brand positioning., Developed marketing concepts that conveyed Reebok's brand values and engaged target audiences., Contributed to enhancing Reebok's image as a culturally relevant, youth-oriented sports brand.
• Adidas Originals Kunming Retail Activation & Opening - Mizuhara Kiko, The grand opening of the first Adidas Originals FDD store in Southwest China featured brand ambassador Mizuhara Kiko, creating a high-impact regional brand activation that attracted media, influencers, and consumers while boosting brand awareness., Supported marketing strategies to engage consumers and enhance brand visibility through retail activation and PR campaigns., Coordinated social media and communications to ensure brand messaging and maximize campaign reach., Contributed to positioning Adidas Originals as a trendsetting, youth-oriented brand and strengthening its presence in the regional market.

Adidas Brand Center Retail Activáion & Opening – Derrick Rose

• The inaugural Adidas Brand Center in Western China marked a milestone for the brand, featuring NBA star Derrick Rose and Chinese celebrity Feng Timo. The event created a high-visibility, city-level brand moment, attracting extensive media coverage, influencer engagement, and consumer attention, while reinforcing Adidas' image as a leading lifestyle and sports brand., Supported marketing strategies to engage consumers and amplify brand exposure through retail activation and PR campaigns., Coordinated social media and communications to ensure brand messaging and maximize campaign reach., Contributed to positioning Adidas as a trendsetting, youth-oriented brand and strengthening its presence in the local market.

FIBA 3x3 Asia Cup 2018-2019

• FIBA 3x3 Asia Cup is an international basketball tournament held in China, inviting top players from across Asia. The event includes press conferences, opening and prize ceremonies, gala dinners, and 3x3 games, fostering cross-Asia player engagement while providing FIBA with a platform to enhance brand visibility and marketing communication., Coordinated with global FIBA teams and stakeholders to maximize event exposure and marketing impact., Enhanced fan and media engagement through strategic event communication and hospitality initiatives, strengthening FIBA's brand presence and promoting basketball across the region.

Roland Garros Series Amateur 2019

• Roland Garros Series Amateur 2019, organized by the French Tennis Association, is the highest-level junior clay court tennis tournament in China. Winners gain the opportunity to attend the French Open in France and join an exclusive tennis camp, enhancing the event's prestige and international brand recognition., Supported marketing and hospitality strategies for players and French coaches to enhance event experience and brand engagement., Contributed to promoting tennis in China while strengthening the French Tennis Association's visibility and marketing impact.

Nike Rise Academy -Devin Booker & Buddy Hield

• Nike Rise Academy, featuring NBA players Devin Booker and Buddy Hield, aimed to inspire young athletes to dream big and develop basketball skills, while promoting Nike's brand values and youth engagement., Supported marketing strategies to engage participants and enhance brand experience, promoting youth basketball development., Coordinated communications with clients, athletes, and stakeholders to ensure consistent brand messaging., Contributed to positioning Nike as a promoter of youth sports and an inspirational brand for young athletes.

2016 NIKE All-Asian Basketball Camp

• The 14th Nike All-Asian Basketball Camp, hosted by Nike, brought together 90 players from China, Hong Kong, Chinese Taipei, Japan, Korea, the Philippines, Australia, and New Zealand for professional basketball training. The event enhanced Nike's brand presence in Asia and showcased its commitment to youth sports development and cross-border engagement., Supported marketing and event strategies to promote Nike's brand and engage athletes, coaches, and media., Coordinated ceremonies to ensure consistent brand messaging and event visibility.

Air Jordan Retail Attack & Product Launch - Chris Paul

• A city-level athlete tour and retail activation featuring NBA star Chris Paul, designed to enhance Air Jordan's brand storytelling and deliver exclusive consumer experiences while strengthening regional brand presence., Supported marketing strategies and retail activation to engage consumers and amplify brand visibility., Coordinated communications with athletes, staff, and stakeholders to ensure consistent brand messaging., Contributed to enhancing Air Jordan's market positioning and creating memorable consumer experiences.

• Woo: "Woo" stands for "Winning others over", enjoy the challenge of encountering new people and gaining their esteem.
• Positivity: Have contagious enthusiasm, optimistic, hopeful and fun-loving.
• Ideation: creative and appreciate originality, fascinated by new ideas and think outside the box.
• Communication: Good conversationalists and presenters, bring ideas and events to life.
• Activator: Make things happen by turning thoughts into action; Make a decision, take action, look at the result and learn.