Sian Brumby

Morrisons Media Group opens the front door to all media opportunities with one of the largest UK supermarket chains, allowing brands to achieve their campaign objectives more effectively. By combining Morrisons' customer insight with our planning and media expertise, we create bespoke campaigns that put the shopper at the heart.

• Responsible for leading the BWS and Dairy campaign delivery teams which activated FMCG and co-branded marketing campaigns across a range of media touchpoints (print & online)
• Line management of 3 direct reports holding weekly team meetings, 121's and appraisals. Highlights include coaching 2 direct reports to promotions of Client Executive & Client Manager
• Stakeholder management (internal & external) including Morrisons Trading/Buying teams, Online, Customer Marketing and FMCG suppliers
• End to end service (planning, execution, evaluation) working as an extension of both FMCG and retailers teams
• Build cohesive media plans with counterparts using data (Plan Apps) and external parties to unlock new opportunities inc print partners for media channels, execution/campaigns both in-store and online
• Act as a trusted advisor recommending media channels based on data and insight and deliver best in class campaigns through ensuring accuracy, clear communication across teams involved in each project or campaign execution

Strategic brand design consultants specialising in consumer goods, helping brands win their fight to stay relevant.

• Lead contact for multiple suppliers across FMCG, education & healthcare
• Proposal creation for clients, leading in-house and external resources inc freelancers ensuring deliverables were on brand, adhering to guidelines and budget
• Briefing designers & artworkers, collaborating with in-house strategists and external parties inc web agencies, designers, research partners to deliver the holy trinity (strategy, design & client service)
• Supported New Business Director and attended FMCG events including London Coffee Festival to meet with previous clients to fuel opportunities & unlock new brief opportunities
• Role also included monthly project management reviews with the Finance Director reporting on gross vs net profit and managing any potential risk to revenue streams

A fully integrated loyalty, insights & media services agency creating valuable relationships between the UK's favourite brands and their customers.

• Managed key client relationships with small-medium sized suppliers to deliver revenue across all N360 solutions in line with business targets
• Delivered £1.3m budget for dairy category, forecasting & pipeline management as well as tracking aged debt
• Worked with suppliers on their annual shopper marketing plans to align to the wider Sainsbury's business strategy (Food First, innovation & Price lock) ensuring cross functional relationships with Trading & buying teams as well as Category planners
• Managed distinctive activations with the campaign implementation leads (Moments of WOW, branded bays etc)
• Proposal creation for suppliers using EPOS & Nectar card data
• Led the roll out of Citrus Ad across the supplier base (CPC online advertising model for Sainsbury's online) with regular upskilling and demos

Marketing agency specialising in retail and shopping centres, part of global retail investment & management company JLL.

• Planning, management and implementation of the annual strategy for key clients
• Reporting monthly to clients on marketing activity and KPI's, with excellent results in terms of exceeding KPI's and objectives
• Activating social, digital & PR campaigns as well as writing creative briefs for designers (in-house), managing amends and approvals
• Annual media planning with agencies & local media suppliers inc event management / third parties
• Line management of Marketing Executive

Promoted to Marketing Manager from Marketing Executive in 2017.