Simon Aing
Wellington
Summary
Dynamic and results-driven business and sales leader with over 20 years of proven success in the building industry, across New Zealand and Australia. In account management, regional multisite leadership, and business ownership. Demonstrated expertise in strategic sales, operational management, and building high-performing teams. Adept at launching and scaling businesses, exceeding sales targets, and driving customer-centric growth across B2B and B2C markets.
Overview
24
24
years of professional experience
Work History
Director & Owner
Concept Outdoor Solutions
02.2021 - Current
- Founded and lead a successful outdoor living business specializing in custom made aluminum pergolas and louvre systems.
- Oversee operations, strategic direction, sales, marketing, project execution, and client service.
- Lead business growth, maintain supplier relationships, & ensure end-to-end project delivery.
- Revenue Growth:
- - 2021: $1.38M
- - 2022: $1.69M
- - 2023: $1.25M
- - 2024: $1.20M
Owner / Licensee
EasyBuild Wellington
12.2021 - 12.2024
- Managed full operations of a residential building company under license.
- Oversaw client acquisition, construction management, compliance, and financial control.
- Built and successfully exited the business after three years of growth.
- Sold Licensee as of December 2024
- Total signed Build Contracts secured $4,354,000.00
Director & Founder
Concept Blinds & Shutters
01.2017 - 02.2021
- Founded a home improvement company specializing in blinds and shutters.
- Managed sales, marketing, finance, and staff across the Wellington region.
- Revenue Growth:
- - 2017: $550K
- - 2018: $835K
- - 2019: $1.25M
- - 2020: $750K (COVID-impacted)
- Successfully sold the business in early 2021.
Area Manager – Lower North Island
Repco NZ Ltd
09.2013 - 02.2017
- Managed operations across multiple branches across Lower North Island, focusing on sales, team leadership, and customer satisfaction.
- Budget management, sales & margin growth, cost control implementation and financial reporting around P&L
- Leader & mentor for 18 Branch Managers & 14 Sales Representatives.
- Driving both Retail & Trade dual business models to meet budget.
- Implemented KPIs and business strategies aligned with national objectives.
- Top Performing Area in Margin and Trade B2B Acquisitions (2015)
- Audit Risk & Compliance.
State Manager – QLD & NT
Hufcor Operable Walls
06.2010 - 08.2013
- Directed Queensland and Northern Territory operations, leading sales, estimators, production and project teams. Leader for 8 Team members.
- Promoting & maintaining Hufcor as market leader for operable walls in QLD.
- Introduced new products, including toilet partitions, to expand market share.
- Driving architectural specifications, tender process, contract acceptance to successful installation.
- Target Market- Hospitals Education, Hospitality and large commercial construction.
- Top Performing State (2010)
Branch Manager (6 Months) Regional Manager-QLD & NT
Capral Aluminum Ltd
02.2008 - 05.2010
- Oversaw multiple branches, leading cross-functional teams and driving regional sales and profitability.
- Responsible for 9 branches throughout Queensland & 1 Branch in Darwin.
- Strengthened key client relationships and improved operational processes.
- Management of internal and external stakeholders, from production through to deliver meeting client expectations.
Key Account Manager
James Hardie
04.2006 - 01.2009
- Managed large national accounts and collaborated with internal teams on product development and strategy.
- Strategic Account Planning. Customised account plans focused on client & inline with company objectives. Aligning clients with long-term goals.
- Contract & Negotiation Management. Clients would only sign a 2-year preferred supplier agreement. Drive Client Retention & Satisfaction. No loss of clients.
- Top Key Account Manager (2008)- Acquisition of Sydney 2 largest clients from opposition.
Technical Sales Representative
Saint-Gobain Abrasives
01.2004 - 03.2006
- Delivered technical sales support and training to clients.
- Developed strategic account relationships and grew regional sales.
Sales Representative
DeWalt Power Tools
12.2001 - 12.2003
- Supported regional customers through field sales, product education, and promotional activities.
Education
Bachelor of Commerce and Administration - Commercial Law, Marketing, Management
Victoria University of Wellington
01.2001
Skills
- Strategic sales management
- Regional operations management
- Client account management
- Leadership development
- Team member training and development
- Entrepreneurial experience
- Budget management
- Stakeholder collaboration
- KPI monitoring
- Project management expertise
- Skilled in Xero and MS Office Suite
Hobbies and Interests
Fishing and Diving, Gym & Golf, Coaching sons’ rugby and basketball teams, Active member of The Church of Jesus Christ of Latter-day Saints
Accomplishments
- Entrepreneurial Leadership. Hands-on leadership as business owner, demonstrating the ability to scale start ups & manage fully business cycles from inception to exit.
- Founded & scaled multiple successful businesses in Building Industry. Founded Concept Blinds & Shutters & later EasyBuild Wellington, growing both into profitable, reputable operations & successfully exiting both.
- Turned Around Underperforming Regions. Successfully improved branch performance & team engagement as Area Manager for Repco NZ. Established strong sales & culture
- Proven Regional & State Leadership. Delivering strong performance as State Manager & Regional Manager across multi-sites. Improving profit, operational efficiencies across large territories in New Zealand & Australia.
- Top Key Account Manager – James Hardie (2008)- Acquiring 2 major clients & exceeding revenue targets.
Languages
Cambodian
Native or Bilingual
Timeline
Owner / Licensee
EasyBuild Wellington
12.2021 - 12.2024
Director & Owner
Concept Outdoor Solutions
02.2021 - Current
Director & Founder
Concept Blinds & Shutters
01.2017 - 02.2021
Area Manager – Lower North Island
Repco NZ Ltd
09.2013 - 02.2017
State Manager – QLD & NT
Hufcor Operable Walls
06.2010 - 08.2013
Branch Manager (6 Months) Regional Manager-QLD & NT
Capral Aluminum Ltd
02.2008 - 05.2010
Key Account Manager
James Hardie
04.2006 - 01.2009
Technical Sales Representative
Saint-Gobain Abrasives
01.2004 - 03.2006
Sales Representative
DeWalt Power Tools
12.2001 - 12.2003
Bachelor of Commerce and Administration - Commercial Law, Marketing, Management
Victoria University of Wellington
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