Simone Withell

Contract role / maternity cover in the Marketing, Publicity & Promotions team, reporting to Head of Marketing

• Was asked to return due to my wealth of knowledge & experience (have previously worked here)
• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Maintenance of marketing budget & entering of actuals
• Booking of weekly digital marketing campaigns aligned with album & single release dates
• Marketing Coordination assisting Head of Marketing
• Marketing content creation

Self employed contractor in between the births of my two children

• Introduced and successfully ranged our products in a huge number of retail outlets, while monitoring sell through and productivity
• Resolved conflicts and negotiated mutually beneficial agreements between parties
• Improved operations through implementing new strategies and processes
• Delivered services to customers within specific timeframes
• Developed and maintained courteous and effective working relationships
• Used critical thinking to break down problems, evaluate solutions and make decisions
• Collaborated with a wide range of retailers such as Foodstuffs and Progressive
• Increased sales revenue by developing and implementing strategic territory plans.
• Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
• Established strong relationships with key clients, boosting customer retention rates.
• Provided exceptional support to existing customers, leading to increased repeat business and referrals.

• Worked effectively in a fast paced environment managing the execution of instore activations and demonstrations across several wine brands
• Managed a team of 40 across the country
• Payroll, HR and recruitment
• Exceeded goals through effective task prioritisation and great work ethic
• Created improved systems and procedures including health & safety and wellbeing initiatives
• Selected for the internal leadership development programme for high performers
• Started at this company as Territory Sales Manager, dramatically increasing my territory performance, ranging and sales
• This success led to an internal promotion to National Sales Support Manager in the senior Sales team
• Organized promotional events and interacted with community to increase sales volume.

Responsibilities included:

• Liaising with major TV, radio and press clients to strategize and secure advertising bookings and campaigns
• Managing internal marketing budget and spend
• Instructing the creative creation and approvals of TV and radio commercials
• Sending creative to agency and approving / submitting to station
• Digital and Online advertising coordinations covering Facebook, Instagram and all other digital platforms
• Administration managing company needs and handling confidential information including accounts payable invoicing and EA support to the General Manager
• Event Management - the organisation from start to finish of large events including the Warner Music NZ Ltd official VNZMA's party with a guest list of 500+ people
• Booking of travel and accommodation for international artists