Sonya Thorpe
Auckland,AUK
Summary
Experienced Regional Sales Manager with over 20 years in the signage industry, demonstrating a proven track record of driving revenue growth and expanding market reach. Skilled in strategic planning, market analysis, and fostering strong client relationships. Effective communicator and negotiator, adept at leading teams to surpass sales targets and goals.
Overview
10
10
years of professional experience
Work History
Regional Sales Manager - Auckland and Northland
Cohesive
Mt Wellington, Auckland
10.2022 - Current
- Created and executed regional sales growth strategies resulting in consistent sales increase for eight consecutive quarters. This included a growth of 9.5% GP per year over the last two years of being with Cohesive.
- Achieved growth in market share by effectively leading the Auckland/Northland Area after taking over duties from two former staff members.
- Created promotional campaigns to boost sales in the region by analyzing competitor prices and focusing on low-performing accounts.
- Built and nurtured long-lasting relationships with key accounts in the region by effectively utilizing personal visits and phone calls, leveraging existing industry expertise.
- Offered customers technical guidance and assistance on supplied products, effectively resolving faults and issues.
- Managed contract negotiations and consignment agreements with a diverse range of clients
- Identified opportunities for cross-selling and up-selling within the existing customer base. This included increasing sales in the Orabond Tape range, which wasn't being promoted to our existing clients.
- Maximized operational efficiency by devising and implementing customized territory management techniques utilizing three Customer Service Representatives across Auckland and Northland region
- Ensured timely resolution of customer inquiries and proactive escalation of supplier issues.
- Managed Key Projects to coordinate product specifications and procurement, collaborating with suppliers from Australia and Europe.
- More than quadrupling sales of hardware, from 23 to 24 Financial Years within my regions. With 61% of all Roland Printer Sales throughout NZ being sold in this area through Cohesive in the first year of having Roland as a brand working with the NZ Hardware Manager.
Corporate Account Manager
Visualcraft/The Big Picture Auckland
Albany, North Shore
02.2015 - 10.2022
- Facilitated sign and printing collaborations in various industries of signage, print, construction, retail, and safety industries.
- Liaised with suppliers to source materials for signs, including aluminum, vinyl, acrylics, LEDs and other lighting components.
- Organized installation teams for each project and supervised the installation process.
- Developed signage strategy and coordinated the production of all exterior and interior signage.
- Analyzed customer needs to recommend appropriate solutions based on budget constraints or other factors.
- Identified and developed new markets for signage products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Key Accounts included BNZ, Revlon, Lumino, AA, Hotel Grand Chancellor, Four Points by Sheridan and numerous Construction, Shop Fitting and Interior Fitout Companies.
- Helped to grow Visualcraft/The Big Picture Auckland with Sam (the owner) from two staff to 14 staff before Covid
Education
High School Diploma -
St Marys AGS
Perth12-1992
Skills
- 20 years in the Signage Industry and last 2 years at a similar supplier
- Product Knowledge and Experience of all forms of signage manufacture, large and small format printing
- Strong Account and Business Growth Management
- Relationship and Trust Builder
- New Account Development
- Lead Generation
- Upselling and Cross Selling
- Customer Needs Assessment and Problem Solver
- Customer Driven
- Strategic Sales Planning
- Market Analysis
- Team Leadership
- Account Management
Accomplishments
- Pride in Print Awards and NZSDA awards received over years in the industry. NZSDA Judge as part of Cohesive in 2023 in Auckland.
References
References available upon request.
Timeline
Regional Sales Manager - Auckland and Northland
Cohesive
10.2022 - Current
Corporate Account Manager
Visualcraft/The Big Picture Auckland
02.2015 - 10.2022
High School Diploma -
St Marys AGS
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