Sophie Sparks
Tauranga,BOP
Summary
Third-year Marketing student with a strong foundation in communication, organisation, and customer-focused problem solving, developed through diverse professional roles. Brings hands-on experience in digital marketing projects including website development, social media planning, content creation, and promotional photography. Proactive, detail-oriented, and motivated to continue building practical skills in digital advertising and performance-focused marketing through ongoing learning and real-world application.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Bartender /Coffee Barista
Fika Cafe & Bar
Cherrywood, Tauranga
03.2025 - Current
Delivered exceptional customer service as bartender and barista in fast-paced environment.
Supported daily operations through cash handling and opening and closing duties.
Collaborated with team members to ensure efficient service and customer satisfaction.
Contributed to business promotion via photography and creative input for marketing initiatives.
Live-Out Nanny
Private Family
Taitapu, Christchurch
01.2024 - 11.2024
Worked as a nanny while studying at university in Christchurch, providing care for a 9-year-old girl and 7-year-old boy. Responsibilities included school drop-offs and pick-ups, preparing nutritious meals, assisting with homework, transporting children to extracurricular activities, and organising engaging play and activities. Maintained a safe, structured, and supportive environment while communicating effectively with parents regarding the children’s routines and needs
Barista
The Atrium Cafe
Otumoetai, Tauranga
07.2022 - 01.2024
Operated espresso machines to prepare and serve diverse coffee beverages in a fast-paced café environment.
Delivered exceptional customer service, enhancing overall client satisfaction.
Maintained cleanliness and organization of workspace to promote efficiency.
Collaborated with team members to ensure seamless daily operations.
Education
University Entrance - Business
University of Canterbury
Tauranga (Online), New Zealand, NZ12-2023
NCEA Levels 1 & 2 -
Highschool
Tauranga, NZ12-2022
Bachelor of Commerce - Marketing
University of Waikato
Hamilton, New Zealand, NZSkills
- Customer service and support
- Team collaboration
- Client relationship management
- Effective communication
- Camera operation
- Social media engagement
- Attention to detail
- Organizational skills
- Google Analytics
- Digital marketing fundamentals
Certification
Google Analytics Certification, 2025
Marketing Projects & Practical Experience
Website Development & Digital Projects
- Designed and built a website for a small business, focusing on clear structure, user experience, and brand alignment
- Developed a website as part of a university marketing project, applying digital marketing principles, content structure, and basic optimisation
- Utilised WordPress and Rocketspark for website development and content management
Social Media Strategy & Content Creation
- Created a social media content plan for TikTok and Instagram accounts, including content ideas, posting structure, and audience engagement strategies + tracking progress through analytics
- Produced short-form video content and promotional photography to support brand visibility and consistency
- Used Canva and CapCut for content design and video editing, and Adobe Lightroom and Adobe Photoshop for photo editing and optimisation
Analytics & Skill Development
- Applied Google Analytics to gain basic performance insights and support data-informed decision making
- Continuously developing skills in digital marketing, website building, and Google Ads through self-directed learning and online courses
Timeline
Bartender /Coffee Barista
Fika Cafe & Bar
03.2025 - Current
Live-Out Nanny
Private Family
01.2024 - 11.2024
Barista
The Atrium Cafe
07.2022 - 01.2024
University Entrance - Business
University of Canterbury
NCEA Levels 1 & 2 -
Highschool
Bachelor of Commerce - Marketing
University of Waikato