Spandana Maragoni
Taupo,Taupo
Summary
Product-focused Digital Marketing Specialist with 3.5+ years of experience building brands and highlighting product attributes. Audience-focused marketer using creative means to reach untapped demographics. Timeline-driven product promoter generating leads and promoting brand proliferation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Avtrix software solutions
, Taupo
2023.04 - Current
- Performed keyword research and analyzed SEO performance of webpages.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Optimized landing pages for search engine optimization purposes.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Monitored search performance using Google Analytics tools.
- Ensured compliance with Google Ads policies while launching new campaigns.
- Developed marketing strategies based on corporate objectives and market trends.
- Developed and executed Google Ads campaigns to support business objectives.
- Generated weekly performance reports for clients detailing campaign results.
Digital Marketing Executive
Rankon Technologies
Lucknow , Uttar Pradesh
2021.09 - 2022.11
- Maintained relationships with external vendors providing specialized services related to digital marketing.
- Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Managed SEO activities including keyword research, link building and content optimization.
- Provided guidance on best practices for optimizing webpages for search engine visibility.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Developed promotional materials for webpages, emails, newsletters and other digital mediums.
- Developed and implemented multi-channel digital marketing strategies.
- Conducted market research to identify trends in industry sectors relevant to the company's products or services.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Executed paid search campaigns on platforms such as Google Adwords and Bing Ads.
Social Media Coordinator
Wipro Limited
Hyderabad , Hyderabad
2018.07 - 2021.03
- Assisted in developing paid advertising campaigns across multiple platforms to increase brand awareness and engagement levels.
- Collaborated with marketing team members to create engaging content that resonates with target audiences.
- Coordinated internal resources as needed to develop high-quality visuals or written content for promotional purposes.
- Managed day-to-day interactions with followers and responded promptly to customer inquiries or complaints.
- Researched current trends in the industry to identify opportunities for growth through new social media channels.
- Managed the daily operations of all assigned social media accounts.
- Organized events or webinars related to the company's products or services.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Tracked and analyzed social media and online marketing initiatives.
- Created social media marketing strategies and oversaw management of accounts.
Education
Diploma In Digital Marketing -
Digital Vidya
Hyderabad2021-08
Master of Science - Bio Technology
Mahatma Gandhi Unvicersity
Nalgonda2018-03
Skills
- Google Business Suite
- Relationship Building
- Budget Development
- Strategic Planning
- Search Engine Optimization (SEO)
- Market Research and Analysis
- Social Media Marketing
- Digital Marketing Management
- Google Adwords
- Content Creation
- Campaign Planning
- Marketing automation
- Social media tools
- Google Analytics Setup
- Keyword Research
Certification
- Google Ads - Measurement Certification
- Google Ads Search Certification
- AI-Powered Performance Ads Certification
- Microsoft Advertising Certification
References
References available upon request.
Timeline
Digital Marketing Specialist
Avtrix software solutions
2023.04 - Current
Digital Marketing Executive
Rankon Technologies
2021.09 - 2022.11
Social Media Coordinator
Wipro Limited
2018.07 - 2021.03
Diploma In Digital Marketing -
Digital Vidya
Master of Science - Bio Technology
Mahatma Gandhi Unvicersity
- Google Ads - Measurement Certification
- Google Ads Search Certification
- AI-Powered Performance Ads Certification
- Microsoft Advertising Certification
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