Stacey Moss

• Management of all CRC Sponsorships, media & promotions for the Trans-Tasman business, driving incremental product sales & brand awareness
• Challenged to seek ways in which to extract value from partnerships & creatively execute national & trade promotions
• Major achievements: Partnership management, establishment of new contracts with key brand partners (V8 Shell V Power Racing Team, Michael Pickens, CRC Motorsport, Newstalk ZB radio & Sky Zhao)
• First time media launch for CRC Australia +$1.5m
• New TVC creation, new media schedules complimented by excellent internal launch to excite the CRC team & our customers
• Process improvement, moving all promotional GWP’s to an external 3PL for improved customer delivery & efficiencies
• Value generating activities, new CRC promotional campaigns established without any additional costs.

Saw an opportunity to take a small business to the next level!

All self managing, Jandals is an online retail/wholesale business supplying traditional jandals to kiwi's and the pacific islands. I am able to apply my learnings of business management into my professional career and continue to learn aspects within operations through import/export opportunities.

• Ownership of all DB Cider & Bourbon brands including Rekorderlig, Tui, Barrel 51, Dark Horse & new brand development (Good & Great)
• Major achievements: Launch of Rekorderlig Ultra
• New innovation in the cider category, a refreshing, low sugar alternative cider for NZ trade & grocery channels
• ATL & BTL, key radio partnership with The Edge & influencers
• 5 hour strategic cross functional workshop facilitation & management
• Development of 3-5 year portfolio plans as key outcome
• Initiated ‘design to sustainable value’ project (in implementation phase) – reengineering of entire cider portfolio to reduce costs & add customer value
• New product development for NEW RTD’s brands, lunched in NZ in Oct ’22 Working closely with Dow agency on new brand territory & packaging development
• Consumer packaging research studies & refinements
• Project Management – multifaceted project, with many stakeholders
• DB global approval for new packing machine
• Frequent project meetings.

• Marketing lead for Healtheries Food & Beverage Portfolio & Healtheries digital platforms (Facebook/Insta/website)
• Short term Marketing lead for Musashi & Balance (sports brand). Re-launch of both brands through major packaging development.
• Healtheries Brand owner, $1.2million consumer marketing budget owner, with 2 direct reports
• Delivering ‘better for you’ food and beverages for every day kiwi’s, from a brand they have trusted for over 110 years
• Company achievements: Delivered game changing product revolution, converting Healtheries $8million tea portfolio to 100% plastic free product proposition to adapt to the changing consumer landscape
• Redesign and deployment of Vitaco NPD process for the entire business – requested by the CEO. Project for 6 months
• Key strategic role in Vitaco’s ‘Planet Pillar ’, leader of transparency and packaging to ensure the long term sustainability of our products/processes
• Major achievements: #1 market share position for Healtheries Herbal Tea, growth +10% per annum in a category which was flat
• #2 brand for kids multipack snacking
• Development of 3-5 year NPD pipeline, management of concept workshops & development of concept to NPD execution
• Brand relaunch, $2.3million master brand ATL campaign supported through brand health research studies
• Consumer research (U & A study), quant and qual to identify new product opportunities and packaging improvements
• Highest promotional sales period ever! Recognised through internal award for most successful promotion throughout the entire business, 2017 & 2018
• 2018 Healthy Food Guide, Highly Commended new beverages award & 2017/18 Readers Digest, Highly Commended trusted brand award
• Project management, NPD and various packaging projects
• Reset portfolio pricing strategy within New Zealand grocery.

• Ownership of the GLAD, Mono & Rota brands
• Drive the Wraps, Bags and Containers marketing strategy to achieve profitable growth
• Brand guardianship and leadership of the development and execution of brand activation activities with a strong focus on ROI, particularly in digital channels
• Identify and successfully implement NPD opportunities
• Major achievements: The re-launch of GLAD Cling Wrap to the New Zealand market, a large multifaceted campaign, where marketing technologies through digital and PR activation, returned healthy share gains
• Continue the success of “Better Living” television commercials
• Successful NPD launch of Disney Frozen Snap Lock bags to New Zealand.