Stefan Lecchi

I established a company to help NZ Iwi with cloud-based platforms.

Successfully negotiated a Mobile Virtual Network Supply arrangement for Iwi, benefiting 20% of the NZ population after a 10-month process.

Built a digital disruptive MVNO.

- Set up cloud infrastructure for a Mobile Virtual Network Operator.

- Defined brand and propositions.

- Gain Government Telecommunications licenses and Minister approval for use of RealMe – NZ GOVT KYC capability.

- Set up outsourced DevOps with BSS provider, Adobe, Commerce, Gateway, and logistic providers.

- Defined and set up the cloud-based database solutions and data storage options to allow the use of LLM and AI.

GREW PROFITABLE REVENUE +740%

Revenue NZD$440m, OPEX $101m, Profit +25%

Mission

Led an integrated team driving business growth across the region by streamlining the business and incorporating best-practice product frameworks.

Defined business vision and strategy, and provided commercial oversight.

Developed ST & LT business plans to increase shareholder return through revenue growth with a compound annual growth rate (CAGR) of 8% and strategic investment allocation amounting to $100m annually.

Key achievements:

Took strategic and financial actions that led to a 25% profit growth for the company.

Streamlining the organization's operating model achieved a +21% boost in team engagement.

Demonstrated outstanding success by consistently expanding market share in the main NZ market, achieving an impressive increase from 34% to a record-breaking high of 51%, driving significant business growth.

Revamped digital presence with the addition of +30 sites, including the digital store in-store and direct web, to enable omni-channel direct capability.

Received international acclaim for exemplary performance during the pandemic.

• Revenue NZD$420m, OPEX $58m

Built trust with new customers and set up organization for growth across NZ / Pacific region

Oversaw a $70m investment by leading pricing, promotional, channel, and promotional strategy functions.

Launched extended product offering including tablets, mobile devices, and smartwatches.

Managed the launch of Enterprise SaaS Software Solutions and achieved a subscriber base exceeding 30k.

Key achievements:

Achieved a rapid advancement in Pacific operations and initiated the Business Segment team, effectively doubling performance.

Achieved a 20% margin growth by restructuring the distribution mix.

Implemented improvements to financial, sales, and marketing planning processes to enhance collaboration and promote accountability among departments.

Achieved successful execution of curated team onboarding, development, and succession plans.

• Negotiated contracts and agreements with vendors, suppliers and partners.
• Analyzed market trends, competitor activities and customer needs to identify new business opportunities.
• Created and managed relationships with key stakeholders in the industry.
• Designed marketing campaigns for product launches, promotions and advertising initiatives.

Established Samsung product portfolio and brand in New Zealand market as a startup beach head role.

Built team and operations to acquire Operator and Retail channels through implementation of Best-in-Class Product, Sales, and Marketing practices.

• Revenue $25-$100m, OPEX $4.1-$11m

ORGANISATION

Staff 72: Country Mgmt, IT,

Successfully held multiple c-suite positions that involved spearheading global sales efforts, implementing cutting-edge product management techniques, and developing strategic marketing frameworks for Sir Peter Maires Fintech & Consumer Electronic companies.

I held executive responsibility for:

· Multi-culture, multi-market team leadership

· Drove sales & distribution partnerships globally.

· Set price & commercial frameworks globally.

· Negotiation with key accounts in select markets.

· Defining Marketing and Product Development to meet customer needs.

· Financial mgmt & planning.

Key achievements:

Collaborated with founders to align their vision and provide strategic guidance, resulting in optimized execution and increased financial return.

Successfully completed complex commercial negotiations resulting in a $30m increase in revenue over a two-year period for key accounts.

Streamlined the structure of the worldwide sales and marketing team, fostering increased efficiency and collaboration.

Developed software and hardware extension to expand product offering.

Implemented a comprehensive partner/dealer engagement program to penetrate the distribution networks in the India and USA fusion markets.

Demonstrated adaptability and cultural awareness through running branch and distribution networks across diverse locations like Australia, Singapore, India (Mumbai), Malaysia, USA, and UK.

• Revenue circa $220m, OPEX $28m

Successfully managed the marketing and financial aspects of multiple business segments. Developed and executed channel-specific sales and marketing strategies to meet revenue, preference, and market share objectives, alongside new product introductions.

Key achievements:

Implemented strategies to maximize business growth by capturing 80% of the corporate market and 60% of the medium enterprise market.

Increased customer acquisition rate by +20% and lowered customer churn by -27% through the creation of effective marketing programs.

Successfully spearheaded the rollout of 3G & Mobile Jetstream networks, attracting an additional 250,000 subscribers through strategic advertising initiatives.

Pioneered the creation of new products to enhance competitiveness in the market.

Over five years, I gained many promotions from Product Management to Marketing Management that taught me expertise in:

· Holistic Product mgmt. combining Deep Data insight and analytics.

· Defining and working with agencies on Branding and Communications.

· Commercial supply chain and vendor management.

· Financial Planning, and Management.

Key achievements

1. Led development of predictive churn models, customer profile modelling, welcome, & phone up-grade offerings – reduced churn 23%.

2. Led Lucent negotiations on customer-facing items for the network purchase – gained a $60m handset rebate.

3. Led strategic change program of supply chain ~ gaining agreements with 3 vendors and setting up the Mobile handset Roadmap and line-up.

• Collaborated with internal teams on product launches and advertising strategies.
• Created content for promotional materials, including brochures, flyers, and websites.
• Tracked budgets for all marketing initiatives and provided regular updates.
• Monitored competitors' activities to keep up with industry trends.
• Generated ideas to increase sales through creative promotions.