Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Steph Wrightson

Auckland

Summary

Dynamic sales professional with a proven track record at True Alliance, adept in customer relationship building. Excelled in enhancing client satisfaction and expanding customer bases.

Experienced with managing sales operations and providing administrative support to sales teams. Utilizes CRM tools to maintain client relationships and streamline sales processes. Track record of ensuring effective communication and coordination within sales departments, resulting in improved team performance and client satisfaction.

Overview

10
10
years of professional experience

Work History

Sales Administrator / Brand Coordinator

True Alliance
09.2023 - Current

Working closely with sales agents and reps to deliver optimal service to all NZ customers focusing primarily on administrative tasks
Maintaining consistent and clear communication with key accounts regarding their inbound orders
Support agents in onboarding NZ customers to B2B platform, providing technical support
Working between KAM’s/Agencies, O and E and buying groups to ensure that Bulks, Orders and Stock is invoiced accurately as efficiently as possible
Assist KAM’s in loading orders
Knowledge and understanding of Sales related SAP transactions and reports
Delivering professional, efficient and friendly customer service to all internal and external contacts
Develop and foster relationships with key customers
Manage OBM for Lee, Wrangler and Riders NZ
Run and send out inbound delays report weekly
Work closely with Brand Coordinators in Australia and assist with sell preparation and close
Manage the NZ showroom, stock takes/stock transfers
Experience in Salesforce

Sales Representative - Lee, Wrangler, Riders

True Alliance
11.2018 - 12.2022

Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.

Generated additional sales opportunities with upselling and cross-selling techniques.

Expanded customer base through cold calling, networking, and relationship building.

Increased sales revenue by identifying and targeting high-potential accounts.

Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.

Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.

Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.

Increased repeat business by fostering trust-based relationships with key accounts through regular communication.

Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.

Collaborated with marketing to create impactful promotional materials for increased brand awareness.

Attending conferences in Melbourne to view the new range 4 times a year

Planning sales trips, Kerikeri to Invercargill

Booking appointments with stores

Booking accommodation, flights and rental cars

Showing in store ranges around New Zealand

Hosting product training nights for larger accounts

Visiting stores in-between sells for in store top-ups

Sending out stock sheets, specials lists

Hosting sample sales

Creating and maintaining excellent relationships with customers

Manage samples and showrooms

Sales Administrator

True Alliance
03.2018 - 11.2018

Liaise with retail stores to arrange the return and credit/replacement of faulty products across the 10 brands within True Alliance in New Zealand

Implementing new and improved systems within the return process

Liaising with couriers for pick-up/drop-offs

Building relationships with stores via phone and email to ensure the returns process runs smoothly and efficiently

Processing all returns on arrival back to the office

Re-stocking or disposing of returns

Sales administration support for all Account Managers within TA across 10 brands

Entering orders through SAP, arranging credits, invoicing

Production Administrator

JPS Marketing
07.2015 - 01.2018

Produce purchase orders for supply of product, samples and decorating

Produce artwork approvals to clients, await approval and instruct decorators accordingly

Monitor deadlines for jobs in production – constant follow up with vendors, decorators and clients

Ensure that all orders are made and delivered within the same calendar month

Ensure accuracy of information and detail within jobs is of the highest level

Build rapport with clients, vendors and decorators – make visits to their premises when necessary

Informing Account Managers or clients of any delays with product

Assisting clients with enquiries if Account Managers are absent

Being proactive with all orders, foresee any issues that may arise and prevent them from occurring

Keeping up to date with new product releases from vendors, as well as decoration methods available and improvements in technology

Assisting with maintaining client online ordering websites/e-commerce – product additions/deletions, pricing, changes etc

Creating client websites for online ordering – E-commerce

Processing all online orders – E-commerce

Quoting clients

Creation of packs for the All Blacks Tours and Weetbix Dare to Dream – sourcing products, quoting, budgeting, presenting

Account Manager for SPCA, Dulux, Kensington Swan, Heath Vision, NZ Rugby, Lotto, AA

Sales support for all account managers

Education

Graduate Certificate - Superyacht Crew Level 4

Mahurangi Technical Institute
Auckland, NZ

No Degree - Professional Photography

The Photography Institute
Online
07-2025

Skills

  • Sales support
  • CRM management
  • Customer relationship building
  • Sales training
  • Production support
  • Product and service knowledge

Interests

  • Avid Reader
  • Hockey player
  • Photography enthusiast
  • Being a mum

Timeline

Sales Administrator / Brand Coordinator

True Alliance
09.2023 - Current

Sales Representative - Lee, Wrangler, Riders

True Alliance
11.2018 - 12.2022

Sales Administrator

True Alliance
03.2018 - 11.2018

Production Administrator

JPS Marketing
07.2015 - 01.2018

Graduate Certificate - Superyacht Crew Level 4

Mahurangi Technical Institute

No Degree - Professional Photography

The Photography Institute
Steph Wrightson