STEPHANIE EVERITT
Onehunga,New Zealand
Summary
Experienced marketing professional with a strong track record of delivering high-quality marketing campaigns, projects, and initiatives. Results-oriented and collaborative, I bring expertise in data-driven marketing strategies and a genuine passion for providing an exceptional customer experience. Over 10 years of industry experience, adept at implementing best practices and driving impactful outcomes.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Capability Manager
ASB Bank
03.2024 - Current
- Responsibile for designing and delivering the CCC in-house project, CCC Direct. Worked with stakeholders to define current state, identify pain-points, possible solutions and whilst challenging, we achieved team support and buy-in to deliver the pilot and roll within two months. Also developed fit-for-purpose tools and templates Figma/FigJam for copy development, and Microsoft Azure for briefing, workflow management and reporting to support the CCC Direct process.
- Provided regular and ongoing change communications including emails, teams messages, 1-1 meetings, and workshop training sessions to ensure the team had clarity, reassurance and constant support and guidance throughout process improvement initiatives.
- Created the new CCC guidelines document, to support the team with delivering best practice communications across all CCC channels. The guidelines focused on single-minded messaging, consistency and being insights and data-driven to offer the best customer and business outcomes.
- Delivered several other process improvements, including a new Brand and Marketing SharePoint site to host all SOPs, training and helpful links for team members, a new SharePoint Work Tracker tool for simpler administration and clearer visibility of work, new Studio direct process, interim copy-writing support agency and more delivering significant cost and time savings.
- Created a people capability uplift programme which included access to micro-learning tools, training options, recognition intiaitves, and a bespoke peer coaching programme, all to support growth and learning within the team, to improve productivity, employee engagement and drive better results.
- Onboarded new suppliers, trained users on new processes and tools, negotiated contracts with more favourable rates, resolved conflicts and tensions around change by actively listening to concerns and finding appropriate middle ground.
Centralised Marketing Campaign Manager
ASB Bank
01.2022 - Current
- Managed complex, multi-channel marketing campaigns, such as the Unclaimed Money project, which delivered the desired business outcome, to contact impacted customers, meet legal obligations and minimise campaign expenses through best-use of data and automation
- Collaborated with an extensive list of teams, stakeholders and external agencies to deliver successful marketing initiatives such as ASB email template redesign to enhance customer experience, improve business outcomes and to align with best practice and accessibility requirements
- Responsible for managing and optimising the centralised library of approximately 15 automated conversations
- Provided training, support and guideline resources to marketing teams to ensure consistency and best practice communications were delivered across the marketing practice
Business Marketing Campaign Manager
ASB Bank
01.2020 - 02.2023
- Translated business objectives into meaningful leads which supported relationship managers to have effective conversations with their customers
- Ongoing analysis and optimisation of leads to improve performance, business outcome impact and customer experience
- Developed strong interpersonal relationships to organise meetings and facilitate timelines, in order to drive business campaigns and projects to completion
Education
Masters - Marketing
Victoria University of Wellington
Wellington, WGN12-2013
Bachelor of Commerce and Administration - Marketing & Management Science
Victoria University of Wellington
Wellington, WGNSkills
- Strategic, Creative and Critical Thinker
- People and Capability Development
- Communication and Presentation
- Teamwork and Collaboration
- Continuous improvement - Lean / six sigma
- Detail and People-orientated
- Emphatic and caring
- Flexible and Adaptable
- Onboarding and training
Accomplishments
Masters Thesis - 'Green Consumerism as a Social Process' won consumer behaviour track at an academic Marketing Conference and was published in Journal of Marketing Management.
Certification
Certified in Breakthrough Life Coaching, NZ Life Coaching 2024
Languages
NZSL
Professional Working
Timeline
Marketing Capability Manager
ASB Bank
03.2024 - Current
Centralised Marketing Campaign Manager
ASB Bank
01.2022 - Current
Business Marketing Campaign Manager
ASB Bank
01.2020 - 02.2023
Certified in Breakthrough Life Coaching, NZ Life Coaching 2024
Masters - Marketing
Victoria University of Wellington
Bachelor of Commerce and Administration - Marketing & Management Science
Victoria University of Wellington
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