Stephanie Murphy
Zaventem,Belgium
Summary
Kia ora, I am a young, driven digital marketer with eight years of industry experience. I have created and implemented social media strategies with great results. I am skilled in content creation, enhancing brand presence, and campaign execution and analysis. I enjoy working with stakeholders to plan meaningful, successful campaigns to target intended audiences.
Overview
8
8
years of professional experience
Work History
Social Media Specialist
ChristchurchNZ
04.2022 - 08.2024
- Lead management of company's social media presence across eight accounts.
- Created and implemented Social Media Strategy across all channels.
- Implemented a rebrand and worked with multiple teams to align messaging and visuals for cohesive brand identity across channels.
- Worked with stakeholders to create and run social media campaigns.
- Produced social media reports on campaigns, providing insights and advice.
- Created and managed social media advertising across Meta, TikTok and LinkedIn.
- Worked with stakeholders to plan and create high performing social media content including copy, images and videos.
- Created and implemented a Social Creator Community, engaging with local influencers.
- Plan, create and report on email marketing.
Communications Assistant
Selwyn District Council
09.2016 - 04.2022
- Lead management of multiple social media channels. Responsibilities include managing social campaigns, creating and executing schedules and engaging with users.
- Managing paid advertising on social media.
- Lead the social media reporting and analysis, providing feedback.
- Video creation including planning, filming, editing on Premiere Pro and promoting the content.
- Content creation for marketing campaigns and creativity to promote brands, events, services and campaigns.
- Content writing for social media posts, website blogs/articles, media releases.
- Website management on platforms such as Squiz, Silverstripe and Dottie.
- Creating and executing communication and marketing plans.
- Developed and managed email campaigns.
Engagement Advisor (Extended Temporary Cover)
Selwyn District Council
07.2019 - 05.2020
- This was in addition to the work done as Communications Assistant.
- Working with internal clients to understand the reason and requirement for community engagement.
- Creating and executing a communication engagement plan to help clients engage with community to gather critical information to inform decision making.
- Content writing to make information easy for community to understand and engage with.
- Creating online consultations on platform EngagementHQ (Bang the Table) including surveys, quick polls, maps etc.
- Marketing and promotion of consultation including social media, media release, printed and distributed information pamphlets, adverts, etc.
- Analysis of engagement through statistics and reports.
Marketing Advisor (Extended Temporary Cover)
Selwyn District Council
05.2018 - 10.2018
- This was in addition to the work done as Communications Assistant.
- Working with internal clients to create marketing plans for events, services, brands and campaigns.
- Executing marketing plans including content creation, content writing, photography, booking ads, scheduling Facebook, and Instagram posts.
- Working with a graphic designer to create artwork for marketing campaigns.
Education
Bachelor of Broadcasting Communications - Broadcast Journalism
New Zealand Broadcasting School
Christchurch06.2017
Skills
- Social Media Strategy
- Content Marketing
- Social Media Monitoring
- Social Media Marketing
- Campaign reporting and analysis
- Influencer Marketing
- Social Media Management
- Content writing and creation
- Paid Advertising
- Self driven
Hobbies
In my spare time I play a lot of field hockey. I play competitively in the local club grade and have represented Canterbury multiple times over the years. I also enjoy social touch rugby, running and training at UBX boxing club. I am a digital native and enjoy social media and keeping across trends. I love sharing food with friends and finding new places to eat out. I also love chasing a sunrise, and relaxing with a good book!
Timeline
Social Media Specialist
ChristchurchNZ
04.2022 - 08.2024
Engagement Advisor (Extended Temporary Cover)
Selwyn District Council
07.2019 - 05.2020
Marketing Advisor (Extended Temporary Cover)
Selwyn District Council
05.2018 - 10.2018
Communications Assistant
Selwyn District Council
09.2016 - 04.2022
Bachelor of Broadcasting Communications - Broadcast Journalism
New Zealand Broadcasting School
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