SUE SURJUPERSAD

• 2IC to the General Manager and Steering Group member , helping shape long-term strategy and align RTL with Tier 1 contractor standards
• Manage a $15M sales portfolio across key market segments including councils, RCAs, civil contractors, SMBs, and traffic management companies
• Led strategic growth initiatives , including the launch of the Electronics & Crash Division and a new Service Department, now generating a $2M annual budget
• Defined and embedded RTL's brand promise — “Driven by safety, defined by service” — strengthening positioning in a competitive market
• Built and led a high-performing commercial team (BDR, Sales Manager, Product Manager), driving collaboration, accountability, and results
• Transformed customer engagement , shifting from transactional to relationship-led through a customer excellence strategy and service culture overhaul
• Implemented Key Account Management and CRM improvements , enabling stronger client retention and data-driven decision-making
• Elevated RTL's industry profile as a safety leader through robust quality systems and consistent, purpose-driven brand execution
• Fostered a values-led culture , connecting team purpose to performance, and driving engagement across all levels of the business

• Completed a two-year formal mentorship with the Independent Executive Chairman (NZ Institute of Directors), gaining invaluable leadership and governance training early in my career
• Managed all aspects of the iconic Spray and Walk Away brand, reporting directly to the board and leading strategy across marketing, product development, manufacturing, sales, and EHS
• Built strong retail partnerships with major national retailers including Bunnings and Mitre 10 , driving product visibility and sustained sales growth
• Oversaw international sourcing operations , working with suppliers in the USA and Japan to ensure product quality and continuity
• Directed external marketing agencies to deliver brand-aligned advertising, digital content, and in-store campaigns
• Managed operations within a hazardous chemical processing facility, applying my Biotechnology background to maintain regulatory compliance and ensure safety standards

Company Overview: (Distribution, Chemical handling, Key Account Management)

• Made a successful early- career transition from science into sales , leveraging my marketing instincts and technical background
• Gained invaluable experience under strong mentorship , which shaped my professional development and commercial acumen
• Managed product categories (paint, oxides, solvents), aligning offers with market demand and client needs in the cement and paint sectors
• Built and maintained strong client relationships while representing internal manufacturers as their appointed distributor
• Navigated complex principal–distributor–client dynamics , ensuring alignment and effective go-to-market strategies
• Used scientific expertise to provide technical sales support , creating a strong value proposition for both clients and the business