Suhani Khan

I lead the strategic direction for Revenue, Reservations, Sales & Marketing across multiple properties, playing a key role in revenue-focused decision-making across all departments. I’ve driven revenue optimization strategies for our hotel portfolio, establishing a centralized Reservation and Cluster Revenue Management office in Auckland and a back-office support team overseas for streamlined operations.

My team and I conduct in-depth competitor analysis, pricing strategy, and inventory management to maximize profitability. I build and maintain strong partnerships with TMCs, wholesalers, OTAs, and corporate clients, securing revenue-driving relationships. This multi-property role highlights my expertise in revenue management, strategic leadership, and cross-functional collaboration to achieve sustained growth and a competitive edge for Sarin Hotels.

My portfolio includes following properties:

Double Tree by Hilton Wellington (Hilton) - 107 keys

Holiday Inn Queenstown (IHG Brand) - 75 keys

Sebel Wellington Lower Hutt (Accor Hotels) - 60 Keys

Sebel Wellington Thorndon (Accor Hotels) - 72 Keys

IBIS Styles Invercargill (Accor Hotels) - 52 keys

Proximity Apartments - 90 keys

The Observatory Hotel Christchurch - 33 keys

The Muse Art Hotel Christchurch - 40 keys

Key Responsibilities:

• Leading revenue management strategies across multiple properties to optimize revenue streams and align with organizational goals.
• Delivering revenue performance goals – evaluating performance and initiating ideas on revenue generation that underpin hotel revenue objectives and operational requirements.
• Effectively manage inventory and pricing strategy in all distribution channels including brand websites, 3rd parties and GDS
• Utilizing advanced market data analysis to provide actionable insights, driving revenue growth through data-backed forecasts and trend analyses.
• Led and developed high-performing revenue and reservations teams, focusing on mentorship, training, and performance management to meet and exceed revenue targets.
• Identify and implement price improvement opportunities – through creative analytics, review customer pricing trends, spot opportunities to improve performance through new price metrics, bundles, or policies, design project plans to address and measure, communicate with stakeholders, and launch improvement
• Coordinate closely with sales, marketing, and operations teams to align revenue initiatives with business objectives, enhancing overall company revenue performance.
• Managing distribution channels and maintaining strong relationships with external partners to maximize performance and revenue opportunities.
• Preparing and presenting regular reports with strategic recommendations to senior management, influencing high-level decision-making.
• Conducting regular training on revenue management principles, fostering knowledgeable team skilled in best practices.
• Promoted culture of continuous improvement by identifying and implementing process enhancements for better efficiency and revenue growth.

Key Responsibilities:

• Develop and communicate hotel pricing strategy by market segment based on market intelligence, seasonal demand, and buyer behavior.
• Drive and monitor pricing strategies to meet business goals, set performance targets, and identify new opportunities.
• Track and analyze competitor pricing and yield strategies, adapting to market changes to maintain competitive advantage.
• Define and manage operational pricing tactics, stay restrictions, and rate levels across all distribution channels.
• Utilize and oversee GDS, PMS, OTA Extranets, TravelClick, IDEAS, OnQ systems, and other platforms, ensuring efficient central reservations for FIT, group, and event bookings.
• Conduct daily reservation audits, lead weekly revenue meetings, and distribute actionable insights.
• Ensure compliance with brand and regional revenue management protocols and maximize REVPAR by adjusting rates and availability across channels.
• Support Sales with performance analysis of key accounts for effective pricing and contract renewals.
• Monitor competitor availability and pricing using STR, OTA insight, and other tools.
• Collaborate with Sales & Marketing for targeted campaigns, aligning with demand drivers and market trends.
• Maintain and optimize Sarin Investment, Proximity, HI, IBIS, and Lakeview restaurant websites.
• Oversee digital marketing, including PPC, SEM, SEO, social media, and display ad campaigns.