Summary
Overview
Work History
Education
Skills
Certification
Timeline
OTHER
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Susanne Martin

Auckland,NZ

Summary

An experienced senior executive with experience gained from multi-disciplined roles in a variety of markets, from highly competitive commercial environments to the not for profit and vocational education sectors. Repeated high performance in roles has allowed me to concentrate on utilising my accumulated skills in an environment that fosters growth and challenge. Highly focused on the next step of my career in a strategically aligned organisation by adding innovation and high calibre execution of strategy whilst developing and leading a committed and unified team

Overview

18
18
years of professional experience
1
1
Certification

Work History

Chief Executive

PRINZ - Public Relations Institute of New Zealand
08.2022 - Current
  • Lead the strategic planning of the organisation in conjunction with the membership elected voluntary board.
  • Manage the operating plan and team to deliver on the agreed vision and strategy for the Institute.
  • Full P&L ownership
  • Develop and execute strategies to drive membership subscription growth
  • Act as a public representative of the institute as needed. Represent the institute at public events and engagements.
  • Design and implement campaigns to drive member acquisition and retention
  • Advance the institute’s interests through public and governmental advocacy engagement
  • Build and grow structured CPD programmes aligned with industry needs
  • Work with international counterparts to ensure local adoption of emerging best practices
  • Provide oversight and strategic guidance to six locally based regional sub-committees in providing beneficial local events for members
  • Manage local and offshore staff to ensure cohesive team performance and efficient delivery.
  • Drive strategic development and refinement of ethics, education, and awards initiatives.
  • Increase funding diversity through sponsorships and partnerships
  • Achievements
  • Navigated and mitigated the impact of a $250K loss to regain financial sustainability
  • Conducted comprehensive reviews and upgrades of membership database and IT systems, resulting in enhanced member experience and engagement.
  • Led research initiatives to understand and define the evolving needs of members
  • Successfully implemented strategies resulting in a 30% increase in membership.
  • Reduced employee churn, fostering team stability and high performance.
  • Raised member satisfaction from 73% to 91%

General Manager - Development & Engagement

Ronald McDonald House Charities NZ
08.2021 - 08.2022
  • Change management project that recommended new organisational architecture and process creation to establish a cohesive and high performing team environment for the future delivery on mission.
  • Results included 150% increase in ROI and 75% increase in revenue for 2 fundraising campaigns versus last year.

General Manger

ATNZ - Apprentice Training New Zealand Trust
10.2018 - 08.2021
  • Reported to the ATNZ Board of Trustees.
  • Primary P&L responsibility - achievement of KPI targets, apprentice numbers, revenue forecasts and cost budgets.
  • Leadership of 360+ apprentices and 20 head office staff delivering successful outcomes for apprenticeship results to 190+ host companies around NZ.
  • Management of senior leadership team (heads of Finance, People & Culture, Marketing, Business Development, Health & Safety and Operations) delivering all aspects of the GTO service model to apprentices and host companies with superior pastoral care services.
  • Facilitating and supporting team members in their career growth through training and opportunity identification.
  • Collaborating with the Board on development of strategic planning for the future of the Trust.
  • Engagement with host company clients to identify opportunities and understand their business needs for the future.
  • Oversight of sales and marketing material to support brand awareness and servicing proposals
  • Negotiation of CEA and liaison with relevant union body - E tū.
  • Developing solid relationships and advocacy with government ministries, departments and agencies on training and funding mechanisms.
  • Achievements
  • Organisational architecture transformation exemplified by staff satisfaction and wellbeing survey results of sustained improvement.
  • Participation in the strategy and business plan development for the future ATNZ following RoVE transition.
  • Skilled management and relationship optimisation to secure wage support for apprentices during the lockdown period of the pandemic in 2020 resulting in less than 10% lost apprentice roles.
  • Successful lobbying of government agencies to secure government funding specifically for GTOs to support post COVID recovery of apprentice numbers.
  • Development of a talented leadership team to adeptly manage the organisation through future growth and transformation.
  • Sourcing and implementation of online timesheet system for apprentices delivering reduction in payroll resource costs and providing increase durability of the process.
  • Increase surety of Health & Safety reporting and responses through the sourcing and implementation of the online reporting system.
  • Process improvement for onboarding new recruits and reduction in drop out rates from company candidates.

Director Client and Business Development

CROSSMARK NEW ZEALAND
01.2016 - 01.2018
  • Facilitating strategic planning for business growth
  • Identification of potential target clients in line with company strategic direction for growth
  • Engaging with target clients inc. QBRs to identify opportunities for servicing and partnership growth
  • Preparation of sales and marketing material to support servicing proposals
  • Negotiation of client contracts for service provision

Director Sales and Operations

CROSSMARK NEW ZEALAND
01.2008 - 01.2016
  • Management of 400+ field associates delivering sales and merchandising services on behalf of clients in mass consumer retail, grocery, pharmacy and hardware environments through execution of sales, merchandising and POS tasks.
  • Management of team of Client Service Managers delivering superior client services focused on developing client’s revenue and business to surpass forecasted levels.
  • Management of Operations team deploying the assigned work to the field associates in a cost and time effective process
  • New Zealand P&L responsibility - achievement of EBITDA and revenue forecasts and budgets reporting to Asia Pacific Executive Board in Sydney, Australia and International Executive Board in U.S.A
  • Strategic client management services and growth
  • New business acquisition and on boarding
  • Industry specific PR and marketing direction
  • HR and cultural management including policy improvement and training and development plans for associates
  • Liaison and negotiation with third party support services partners
  • Achievements
  • Managed growth of the merchandising field teams from 300 to 400+ staff with all relevant HR, H&S and systems support requirements
  • Managed key client growth from 22 to 40+
  • Acquisition of existing pharmacy broker followed by integration and of launch of new pharmacy division within existing business with new product model

Education

Diploma - Nursing

NSW Technical & Further Education (TAFE)

Diploma - Business Management

NSW Technical & Further Education (TAFE)

Skills

  • Organisational strategy - proficient strategic executive manager
  • Stakeholder Engagement, People management, Sales and Marketing, Communications, Client Service, Professional Services, Human Resources (incOHS), and Operations in both New Zealand and Australia
  • Future focused - commercially focused for enduring business growth
  • Innovative approach to new products, services and market delivery
  • Transforming businesses to exceed their targeted outcomes
  • Considerable experience reporting directly to boards

Certification

  • Certificate in Company Direction - Institute of Directors in New Zealand (inc.)
  • Member of Institute of Directors in New Zealand (inc,)
  • Finance Essentials for Directors Course - Institute of Directors in New Zealand (inc.)
  • Philips International Institute of Management Certification (NV)

Timeline

Chief Executive

PRINZ - Public Relations Institute of New Zealand
08.2022 - Current

General Manager - Development & Engagement

Ronald McDonald House Charities NZ
08.2021 - 08.2022

General Manger

ATNZ - Apprentice Training New Zealand Trust
10.2018 - 08.2021

Director Client and Business Development

CROSSMARK NEW ZEALAND
01.2016 - 01.2018

Director Sales and Operations

CROSSMARK NEW ZEALAND
01.2008 - 01.2016

Diploma - Business Management

NSW Technical & Further Education (TAFE)

Diploma - Nursing

NSW Technical & Further Education (TAFE)

OTHER

  • Independent Board Director of Auckland Rugby League Inc. (2013-2017)
  • Chairman Takapuna District Cricket Club (2016-2021)
  • President Takapuna District Cricket Club (2022 - Present)
  • Member of Auckland Cricket Association Judiciary Committee (2021 - Present)
  • New South Wales Rugby League - Rugby League Referees Accreditation

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Susanne Martin